scholarly journals The quality of customer information management in customer life cycle management

2003 ◽  
Vol 10 (3) ◽  
pp. 240-254 ◽  
Author(s):  
Merlin Stone ◽  
Bryan Foss ◽  
Iain Henderson ◽  
Dave Irwin ◽  
Jon O'Donnell ◽  
...  

CRM is fundamentally essential for the future of the company. CRM technologies enable the company to understand customer behavior better, predict their future behavior, deliver customized customer experience, and establish long-term customer relationships. However, considering that CRM is only limited with technology would be a big mistake for the company. Companies cannot deliver outstanding customer value, service, and experiences only through investing in CRM technologies. Strategic integration of CRM philosophy into company culture and operating processes are required to deliver superior customer service and experience. In the absence of CRM strategy, companies fail to harvest the benefits of CRM. The main purpose of this chapter is to discuss the characteristics as well as the strategic objective of CRM strategy. This chapter explains the customer life cycle management and proposes a holistic framework for customer life cycle management. This chapter ends with discussing the strategies to turn customers into assets and create devoted customers.


2014 ◽  
Vol 919-921 ◽  
pp. 1139-1143
Author(s):  
Xing Chen Pan ◽  
Reng Kui Liu ◽  
Fu Tian Wang

Maintenance of railway permanent way infrastructure plays a vital role in protecting the safety of railway transport. The infrastructure management of railway permanent way rarely involves effective information technology, causing the lack of supplies basis and the difficulty in tracking the relevant information of materials when problems arise in the facilities performance. This article introduced the concept of life-cycle management into the management of maintenance-of-way infrastructure and studied the information coding work on various stages of the life cycle. Simultaneously, the paper discussed how to integrate the resource of facilities and materials with the information management of maintenance-of-way infrastructure in the light of this theory.


2013 ◽  
Vol 357-360 ◽  
pp. 2849-2853
Author(s):  
Qv Li Ma ◽  
Zong Ren Xie ◽  
Jian Wei Lv

The life cycle management of navy vessels quality is presented, and the quality of various phases in the navy vessels life cycle is academically described. On the management of phase quality, taking shipbuilding as an example, the definition of the phase quality is provided, requirements of comprehensive quality management are discussed, which include the total-staff participation, the whole process of management, comprehensive approach and concept of quality. On the integrated quality management of the navy vessels life cycle, the mode that staffs participating in the various stages of life cycle, and integrated requirements of ship design, modeling & simulation environment are proposed. Technical support and realization of the quality management of navy vessels life cycle are presented, which has laid the foundation for the realization of the quality management of navy vessel.


2015 ◽  
Vol 5 (2) ◽  
pp. 113
Author(s):  
MA. Arben Salihu

Globalisation is continually shaping the way we live, we travel and also the way and structure we work. It is generally acknowledged that there are a number of fundamental factors that play a crucial role in the business life cycle. Management is one of the main pillars of the organization because it provides direction, implementation, and coordination, so that organizations can attain their goals. An organisation’s life depends heavily on the quality of management. If there is any lack within the management element, it may severely limit an organisation’s existence. It is thus imperative to put all the elements in the right shape and place. Yet still this may be insufficient, due to ever growing competitiveness. Vision, strategy and innovation are fundamental in business enterprises but there are other issues related that have an effect to the management and need careful consideration. This study lists a number of specific challenges (namely leadership, innovation and human resources) that businesses and management is encountering and ought to be facing in several decades to come, and offers recommendation to the topics brought forward


2021 ◽  
Vol 2021 ◽  
pp. 1-10
Author(s):  
Hou Jian ◽  
Jiang Yuantao

Cruise tourism is an emerging tourism industry. Under the current online consumer market, expanding the number of online customers is an important consideration for the sound development of cruise tourism, starting from the reality of cruise travel, integrating life cycle theory, demand theory, and network consumption behavior theory, defining the evolution model of customer life cycle, using system dynamics for simulation analysis to discover the dynamic changes in the number of cruise travel online customers in different life periods. The analysis of the simulation results found that at different stages of the life cycle evolution of cruise travel network customers, travel demand is comprehensively affected by various factors such as basic needs, novelty, offline experience, Internet word-of-mouth, and information quality. The number of potential customers first accelerates and then declines. The trend is flat, the number of waiting customers is normally distributed over time, and the number of existing customers and lost customers tends to stabilize after an accelerated increase. The simulation results with word-of-mouth factor as the test function show that the model has good robustness and sensitivity. The number of waiting customers is sensitive to changes in word-of-mouth impact factors, and the number of existing customers has not increased significantly. Finally, summarize the development strategies of cruise tourism from the perspective of life cycle: increase the promotion of cruise tourism network and expand the range of potential customers, highlight the characteristic orientation of cruise tourism differentiation, induce waiting for customers to pay online, improve the quality of cruise tourism experience and maintain existing customer loyalty, and optimize the quality of travel information on the online platform to attract lost customers to turn back.


2012 ◽  
Vol 209-211 ◽  
pp. 1476-1479
Author(s):  
Jie Ru Zhang

With the development of economy and the improvement of living standards, people pay much attention to quality of dwellings rather than quantity. What is more, the traditional house building method is inefficient and the poor quality cannot meet the demand of the market. Therefore, a new architecture building method, prefabricated housing appears and the management method also needs to be changed. This article analyses the features of prefabricated housing in order to build a new management model for Chinese prefabricated housing. The theory of life cycle management is chosen to manage this new building mode. The technology of BIM and mass customization strategy are treated as basic theories to support this essay. Det Ljuva Livet is used as an example to prove that the life cycle management of prefabricated housing is reasonable and feasible.


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