Growth strategy in entrepreneur managed small organizations - a study in auto component manufacturing organizations in India

Author(s):  
Satyajit Majumdar
2019 ◽  
Vol 32 (2) ◽  
pp. 52-75 ◽  
Author(s):  
Brijesh Sivathanu

This article investigates the adoption of Industrial Internet-of-Things (IIoT) in Auto-Component Manufacturing SMEs (ACM SMEs) in the context of a developing country like India by using the Technology-Organization-Environment (TOE) framework. This research surveyed Information & Communication Technology (ICT) officers, managers and owners of 320 ACM SMEs in India using a structured questionnaire to understand the adoption of IIoT. The primary data was analyzed using the PLS-SEM technique. It was found that IIoT expertise, IIoT infrastructure, relative advantage, compatibility, cost, security, organizational readiness, top management support, competitive pressure, and support from technology vendors are factors that affect the adoption of IIoT. This article considered organization size as the control variable. The results show that it does not have a significant effect on the adoption of IIoT. ACM SMEs are one of the important sectors adopting IIoT. This article provides valuable insights to their managers and IIoT vendors. It also suggests key inputs to the government officials involved in the ‘Make in India' initiative of Government of India (GoI) and Ministry of Micro, Small and Medium Enterprises (MSME).


Author(s):  
Aravind Raj Sakthivel ◽  
Jayakrishna Kandasamy ◽  
Vimal KEK

The purpose of the study reported in the chapter is to conduct agile audit comprehensively to inculcate agile culture in the organizations. A survey was conducted among 25 automotive component manufacturing organizations located in Tamil Nadu, India. The audit system consists of 149 agile indices grouped among five clusters. The focus of agile audit was to examine whether an organization had adopted agile principles and to construe the phase of agile journey the organization had reached. The audit also specifically gauges whether an organization has really implemented agile principles and the relative position of an organizations compared with other organizations.


Author(s):  
Brijesh Sivathanu

This article investigates the adoption of Industrial Internet-of-Things (IIoT) in Auto-Component Manufacturing SMEs (ACM SMEs) in the context of a developing country like India by using the Technology-Organization-Environment (TOE) framework. This research surveyed Information & Communication Technology (ICT) officers, managers and owners of 320 ACM SMEs in India using a structured questionnaire to understand the adoption of IIoT. The primary data was analyzed using the PLS-SEM technique. It was found that IIoT expertise, IIoT infrastructure, relative advantage, compatibility, cost, security, organizational readiness, top management support, competitive pressure, and support from technology vendors are factors that affect the adoption of IIoT. This article considered organization size as the control variable. The results show that it does not have a significant effect on the adoption of IIoT. ACM SMEs are one of the important sectors adopting IIoT. This article provides valuable insights to their managers and IIoT vendors. It also suggests key inputs to the government officials involved in the ‘Make in India' initiative of Government of India (GoI) and Ministry of Micro, Small and Medium Enterprises (MSME).


2016 ◽  
Vol 17 (5) ◽  
pp. 1196-1210 ◽  
Author(s):  
Rajesh K. Singh ◽  
Hari Om Sharma ◽  
Suresh K. Garg

2012 ◽  
Vol 6 (49) ◽  
pp. 11839-11850 ◽  
Author(s):  
Arauacute jo Calarge Felipe ◽  
Henrique Pereira Fabio ◽  
Guilherme Satolo Eduardo ◽  
Eugenio Carretero Diaz Luis

Author(s):  
Rajasshrie Pillai ◽  
Brijesh Sivathanu ◽  
Marcello Mariani ◽  
Nripendra P. Rana ◽  
Bai Yang ◽  
...  

2020 ◽  
Vol 21 (2) ◽  
pp. 32-66
Author(s):  
Manjunatha N

Every manufacturing firm formulates one or the other marketing strategies to capture more market share and revenue. Managers of each firm irrespective of the type of business make export policies to keep competitors away in international markets. The success of a firm’s export performance lies in the positive influence of internal and external factors. The objective of the research study is to explore the relationship between a firm’s internal factors such as firm’s, managerial and product characteristics on export marketing strategy standardisation in the auto component manufacturing industry specially those firms locating in southern parts of India. Descriptive research methodology has been applied for analysing the data. The linear regression model has been used in the present study and tested the significant association among the variables related to internal forces and standardisation of export marketing strategies. The finding shows that, export marketing capabilities, managers export commitment, product characteristics have a significant relationship with product standardisation. Export marketing capabilities, managers export commitment, managers export motivation have positive influence on price standardisation similarly, export marketing capabilities, managers export commitment have significant relationship with distribution standardization. Similarly, firm’s internationalisation capabilities manager’s export commitment and managers export knowledge and product characteristics have significant impact on promotion standardisation. This research article is confined to the auto component industry which is engaged in export activities and limited to the statndardisation of marketing strategies in international business.


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