A comparative study of potential of various social networks for target brand marketing

2016 ◽  
Author(s):  
Tripti Agrawal ◽  
Archana Singhal ◽  
Shikha Agarwal
Keyword(s):  
Social Networks ◽  
Comparative Study ◽  
Brand Marketing

scholarly journals Evaluation of M-Payment Technology and Sectoral System Innovation—A Comparative Study of UK and Indian Models

Electronics ◽  
2019 ◽  
Vol 8 (11) ◽  
pp. 1282 ◽  
Author(s):  
Heather Webb ◽  
Shubo Liu ◽  
Min-Ren Yan
Keyword(s):  
Social Networks ◽  
Comparative Study ◽  
Open Innovation ◽  
Business Models ◽  
Innovation Systems ◽  
Service Systems ◽  
System Innovation ◽  
Mobile Payments ◽  
Innovation Model ◽  
The Uk

The paper constructs a sectoral system of innovation model specifically for the mobile payments (m-payments) sector. Both the UK and Indian sectoral system of innovation were studied in regards of the actors involved in providing the m-payment service with an emphasis on emergent business models. We integrated open innovation and Ogle’s ideas into our model and demonstrated the importance of active agency in shaping innovation systems, for example in leveraging existing social networks. The research draws upon original interviews with companies and regulators in both India and the UK. Our overall conclusion is that the m-payments sectoral system of innovation in India is more customer-oriented and far-reaching as compared to the practices in UK. It concludes that no matter the context, the importance of integrating firms’ activity into integrated service systems in demand-driven innovation is key for success.

scholarly journals A Comparative Study of Subgraph Matching Isomorphic Methods in Social Networks

IEEE Access ◽  
2018 ◽  
Vol 6 ◽  
pp. 66621-66631 ◽  
Author(s):  
TingHuai Ma ◽  
Siyang Yu ◽  
Jie Cao ◽  
Yuan Tian ◽  
Abdullah Al-Dhelaan ◽  
...  
Keyword(s):  
Social Networks ◽  
Comparative Study ◽  
Subgraph Matching

Predicting The Cricket Match Outcome Using Crowd Opinions On Social Networks: A Comparative Study Of Machine Learning Methods

2017 ◽  
Vol 30 (1) ◽  
pp. 63-76 ◽  
Author(s):  
Raza Ul Mustafa ◽  
M. Saqib Nawaz ◽  
M. Ikram Ullah Lali ◽  
Tehseen Zia ◽  
Waqar Mehmood
Keyword(s):  
Machine Learning ◽  
Social Networks ◽  
Comparative Study ◽  
Learning Methods ◽  
Machine Learning Methods
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