BACKGROUND
Serious public health problems, such as the COVID-19 pandemic, can cause an infodemic. Sources of information that may cause an infodemic include social networking services; YouTube, which consists of content created and uploaded by individuals, is one such source.
OBJECTIVE
To survey the content and changes in YouTube videos that present public health information about COVID-19 in Japan.
METHODS
We surveyed YouTube content regarding public health information pertaining to COVID-19 in Japan. YouTube searches were performed on March 6, 2020 (before the state of emergency), April 14 (during the state of emergency), and May 27 (after the state of emergency was lifted), with 136, 113, and 140 sample videos evaluated, respectively. The main outcome measures were: (1) The total number of views for each video, (2) video content, and (3) the usefulness of the video.
RESULTS
In the 100 most viewed YouTube videos during the three periods, the number of videos on public health information in March was significantly higher than in May (p = .02). Of the 331 unique videos, 9.1% (n = 30) were released by healthcare professionals. Useful videos providing public health information about the prevention of the spread of infection comprised only 13.0% of the sample but were viewed significantly more often than not useful videos (p = .006).
CONCLUSIONS
Individuals need to take care when obtaining information from YouTube before or early in a pandemic, during which time scientific evidence is scarce.
Public health information on COVID-19 for international travellers: Lessons learned from a mixed-method evaluation
