Churn Prediction in Customer Relationship Management via GMDH-Based Multiple Classifiers Ensemble

2016 ◽  
Vol 31 (2) ◽  
pp. 37-44 ◽  
Author(s):  
Jin Xiao ◽  
Xiaoyi Jiang ◽  
Changzheng He ◽  
Geer Teng

CRM represents (Customer Relationship Management).It is a classification of programming that covers many arrangement of utilizations that are intended to support organizations and furthermore to oversee huge numbers of the business forms like client information. CRM framework models incorporate stages worked to oversee advertising, deals, client support, and backing, all associated with assistance organizations work all the more viably. With a CRM framework, organizations can dissect client collaborations and improve their client connections. The data based forecast models utilizing AI systems have increased monstrous prevalence during the most recent couple of decades. These models have been applied in enormous number of areas like clinical conclusion, wrongdoing expectation, films rating, and so forth. Thus it is utilized in telecom industry where models of expectation have been applied for the forecast of not fulfilled clients who are probably going to change the administrations and furthermore the specialist organization. In telecom the money related expense of client agitate is tremendous henceforth numerous organizations have examined different variables, (for example, cost of the call, nature of the call, client assistance reaction time and so on.) utilizing different AI strategies. This work proposes different ML strategies for client agitate expectation.


2021 ◽  
Vol 3 (6) ◽  
Author(s):  
C. K. Praseeda ◽  
B. L. Shivakumar

Abstract Customer churn has been considered as one of the key issues in the operations of the corporate business sector, as it influences the turnover directly. In particular, the telecom industries are seeking to develop new approaches to predict potential customer to churn. So, it needs the appropriate algorithms to overcome the increasing problem of churn. This work proposed a churn prediction model that employs both strategies of classification and clustering, that helps in recognizing the churn consumers and giving the reasons after the churning of subscribers in the industry of telecom. The process of information gain and fuzzy particle swarm optimization (FPSO) has been executed by the method of feature selection, besides the divergence kernel-based support vector machine (DKSVM) classifier is employed in categorizing churn customers in the proposed approach. In this way, the compelling guidelines on retention have generated since the process plays a vital role in customer relationship management (CRM) to suppress the churners. After the classification process, the churn customers are divided into clusters through the process of fragmenting the data of churning customer. The cluster-based retention offers have provided by the clustering algorithm of hybrid kernel distance-based possibilistic fuzzy local information C-means (HKD-PFLICM), whereas the measurement of distance have accomplished through the kernel functions such as the hyperbolic tangent kernel and Gaussian kernel. The results reveal that proposed churn prediction model (FPSO- DKSVM) produced better churn classification results compared to other existing algorithms such as K-means, flexible K-Medoids, fuzzy local information C-means (FLICM), possibilistic  FLICM (PFLICM) and entropy weighting FLICM (EWFLICM). Article highlights Customer churn is a major concern in most of the companies as it influences the turnover directly. The performance of churn prediction has been improved by applying artificial intelligence and machine learning techniques. Churn prediction plays a crucial role in telecom industry, as they are in the position to maintain their precious customers and organize their Customer Relationship Management.


2018 ◽  
Vol 7 (2) ◽  
pp. 180
Author(s):  
Wiyanto Wiyanto ◽  
Fajar Butsianto ◽  
Karsito Karsito

Information technology is rapidly developed in this century that impact to various aspects of the organization really need information technology to support the performance and everyday business processes. In health services, information technology is required to process and storage the patient medical records, so that the patient's medical record is well preserved, and competitive advantage can be obtained between patient and polyclinic. The application of Customer Relationship Management (CRM) approach can be developed by implementing information system of medical record history to get new patient and retain existing patient, improving relationship with patient and maintaining patient loyalty as well as supporting the company/organization to provide excellent service to customers in real time through the advantage of information technology. The aims of this research are to understand patient medical record by CRM approach and Unified Modeling Language (UML) for system design, system validation using Forum Group Discussion (FGD), and using software testing Model ISO 9126. The result of this research are Medical Record History Information System and the result of system validation with FGD is 100% accepted, the result of system test using Model ISO 9126 is good with success rate 82,86%, so it can give contribution to polyclinic.


2001 ◽  
Vol 30 (8) ◽  
pp. 417-422 ◽  
Author(s):  
Hajo Hippner ◽  
Stephan Martin ◽  
Klaus D. Wilde

2012 ◽  
Vol 3 (2) ◽  
pp. 29-34 ◽  
Author(s):  
Dr.M. Kumaraswamy Dr.M. Kumaraswamy ◽  
◽  
Jayaprasad. D Jayaprasad. D

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