The huge changes in multimedia and video consumption styles are leading to different challenges for the current Internet architecture in order to support the required quality of experience. A comprehensive solution to these would help the service providers and over-the-top players (OTT) to differentiate their services and the network operators to handle ever growing demands on network resources in an era of slower growth in revenues. This chapter discusses the requirements for and approaches to enhanced content delivery architectures, video delivery standards and current and future content transport mechanisms. The chapter also discusses the Quality of Experience (QoE) metrics and management for video content and introduces context-awareness in the video delivery chain. It also provides several examples for context-aware content delivery and personalized services.
MWQoE: A user-centered context-aware model for evaluating the Mobile Web Quality of Experience