Cooperative game study on Kano's model and quality function deployment

Author(s):  
Ping Ji ◽  
Yunwen Miao
2017 ◽  
Vol 11 (1) ◽  
pp. 61
Author(s):  
Risky Ramadhano ◽  
Anjar Priyono

The objective of this paper is to investigate the attributes of services at a scooter maintenance centreand how to improve the attributes. As many as 40 customers participated in this study to identify theattributes. The instrument was developed through a combination of literature review, interview focusgroup discussion. Unlike many other studies that assume a linear relationship between servicesattributes and customer satisfaction, this study considers the relationship as non-linear. For thisreason, this study does not only use Service Quality (SERVQUAL) Model but also Kano’s Modelwhich was combined with Quality Function Deployment. The analysis demonstrated that there were13 attributes required by customers of which 4, 5 and 4 were categorised as attractive, onedimensional and must-berespectively according to Kano’s Model. Managerial implication and futureresearch recommendation are also presented at the end of the paper.Keywords: Service quality, Kano’s Model, Quality Function Deployment, Service Performance, Voiceof Customer, House of Quality


2010 ◽  
Vol 53 (5-8) ◽  
pp. 689-698 ◽  
Author(s):  
Ankur Chaudha ◽  
Rajeev Jain ◽  
A. R. Singh ◽  
P. K. Mishra

1999 ◽  
Vol 03 (03) ◽  
pp. 271-286 ◽  
Author(s):  
KAY CHUAN TAN ◽  
MIN XIE ◽  
XIAO-XIANG SHEN

Quality and innovation are two main issues involved in product development. When faced with increasingly intense competition from both national and international competitors, organisations usually consider quality and innovation as sources of competitive advantage. Customer satisfaction can be met and exceeded by providing customers with innovative products of high quality. Focusing on the early phases of product development, this paper suggests the combined use of quality function deployment and Kano's model. A case example is presented by employing the proposed method in a World Wide Web page design process. Customer requirements on Web pages were clearly recognised and deeply analysed. Also, further technical features were identified for delivering attractive Web pages. The results from the case example support the proposed framework as a means of innovative product development and attractive quality creation.


2014 ◽  
Vol 931-932 ◽  
pp. 1636-1641 ◽  
Author(s):  
Dini Endah Setyo Rahaju ◽  
Dian Retno Sari Dewi

This paper explains about the necessity of Quality Function Deployment (QFD) optimization model due to the absence of the formal methodology in QFD for allocating the available product development resource to determine the best possible product specifications. The proposed optimization model also deals with the improper handling of customer need’s importance weight and customer’s satisfaction and dissatisfaction feeling in the QFD process.QFD assumes that the customer need’s importance value is equivalent with the satisfaction level perceived by the customer when the need is met. However, most of the time, a fulfillment of an extremely important customer need does not lead to any improvement in customer satisfaction.QFD also considers that customer satisfaction level will increase automatically as the customer dissatisfaction sources are eliminated. This is not always true, since the sources of customer satisfaction and dissatisfaction are not always the same. Thus, fulfilling a certain customer need to improve customer satisfaction does not automatically reduce the customer dissatisfaction, and vice versa. In order to explain the effect of the customer needs fulfillment on customer satisfaction and/or dissatisfaction, Kano’s model is used. A pencil design example is also presented in the paper. Using Kano’s model in QFD optimization helps to distribute the available product development resource in an effective way to increase the customer satisfaction and to reduce the customer dissatisfaction.


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