Dynamic Video Resolution Control Based on Haptic Media in Haptic and Visual Communications

In recent years new media visual communications have become predominant in the built environment of today's children. This study sought to examine the pedagogical potential of visual communications and to find out how the traditional technology in children's training and education contradict the influence of new media technologies on the educational process. The opinions and attitudes of school teachers (N=150) towards the problem as well as documents and teaching materials were analyzed. The research demanded use of direct and indirect observations, questionnaires, self-analysis, and observation of the results of activity. A monitoring protocol, profiles, and materials for meaningful evaluation of products for teaching were developed. The obtained results showed that there is a narrowness of understanding of visual communications by teachers; uniformity in visual presentation of educational materials; lack of a system in multimedia application; and repetition in the creation and use of visual content. The results suggest that it is necessary to change not only the content and methods of training prospective teachers, but also their thinking.

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Management of visual communications in insurance companies (on the example of using icons in logos)

Problems and Perspectives in Management ◽

10.21511/ppm.15(2-2).2017.02 ◽

2017 ◽

Vol 15 (2) ◽

pp. 319-331 ◽

Cited By ~ 6

Author(s):

Viktor Trynchuk

Keyword(s):

Corporate Identity ◽

Business Development ◽

Communication Process ◽

Marketing Communications ◽

Insurance Companies ◽

Insurance Company ◽

Visual Communications ◽

Sacred Art ◽

Conflict Situations ◽

Art Elements

This article is devoted to the study of insurance business development in Ukraine and Russia in the late XIX – early XXI centuries, generation and identification of special aspects of formation and use of sacred art elements in corporate identity of insurance companies. The purpose of this article is to discuss the concept of management of visual communications in insurance companies, an important component of which is the formation and development of brands in the insurance market, which include elements of sacred art. Corporate identity gives insurers a new methodology for managing marketing communications. The author proves the corporate identity of insurance companies and its place in the system of marketing communications. Due attention is paid to corporate identity of National Joint-Stock Insurance Company “Oranta” (Ukraine), Insurance LLC “Oranta” (Russia) and Insurance Company “Rossiya” (Russia). There are given examples of the use of Orans (Oranta) and the Burning Bush icons inscriptions in corporate identity of insurance companies. The author describes icons in corporate identity of insurance companies and definitely their role in the communication process. Conflict situations over the use of the Orans brand in Ukraine are analyzed. The need to be careful enough in using sacred symbols in the corporate style of insurance companies is emphasized. Evolution of the logo insurance companies is presented.Examples of integrating corporate identity into the strategy and tactics of insurance companies are shown.

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