Stickers: design tools of the dynamic visual communication

The purpose of the article. In the work, we showed design tools of visual communications designing with the stickers using. The problem of informing increase of message and level of its perception closely relates to forming of a dynamic image. Research methodology is founded on the basis of the system design approach, and also some methods such as structural and compositional, functional, artistic, and imaginative design-analysis. The scientific novelty of the work. We found out that people can use stickers as an integral part of the design system for dynamic information creation which is the most effective for perception. We focus on the fact that design tools can solve the problems of interaction of visual communications with material objects, persons, and the environment by dynamic means. Conclusions. We emphasize attention on analyzing the visualization processes that happen by stickers repetition with minor transformations on the moving constructions. By using the animation effect, designers manage to create the continuous process illusion. During the work, we analyze the using of template stickers. Their artistic and graphic language is formed on the person’s involvement in communication by the combining of some elements within a defined structure. We proved that using smell and steam. With the development of innovative technologies, stickers-indicators, which become visual markers of dynamic changes in the chemical and biological composition of products, become relevant. We described the close relationship between hidden dynamic signs and visual color changes of stickers. We studied that the design of dynamic visual communications relates to the using of stickers as relevant tools of structuring space. The participation of stickers in the process of visual arrangement of public installations appears over time and is carried out on the basis of a constant flow of people. As result all of the described visual transformations relate to the use of stickers and require the rethinking of traditional semantic and visual-plastic constructions that belong to the openness and intelligibility of the message. Keywords: sticker, visual communication, dynamic visualization, template sticker, design system.

СИМЕТРІЯ В ДИЗАЙНІ ВІЗУАЛЬНИХ КОМУНІКАЦІЙ: СПОСОБИ ПОБУДОВИ ДИНАМІЧНОГО ХУДОЖНЬОГО ОБРАЗУ

The purpose of the study is to reveal methods of image creation in dynamic visual communications based on symmetry. Methodology. Research methodology is interdisciplinary. It is based on systems and synergistical approaches. They consider dynamic visual communications as an integral field of interaction between human and environment. We systematized design methods of the image creation of a visual message by using the system and functional, structural and dynamic, composition, artistic and image design-analyses according to the principles of symmetry. Results. We represent symmetry as a method of dynamic visual communications form and image creation. Symmetrical relations are formed at the object structure level (mirror symmetry and central symmetry), the process level (translational symmetry, multilevel central symmetry and radial symmetry) and environment level (scale invariance and recursion). Integrative basis strengthening allows forming the structure of the image content providing fusion with an environment. Rethinking of the design methods on the based on the principles of symmetry increases the efficiency of perception and visual communications dynamic in the context of changeable external conditions. Scientific novelty. In the research we rethought the role of symmetry in dynamic visual communications design based on the systems approach for the first time. It is well-proven that the symmetric transformations support increasing of aesthetic, functional and communicative qualities of dynamic visual information. Practical significance. Research materials can serve as basis for harmonization and optimization of the form and content of different visual communications types. Their image structurization according to the principles of symmetry provides new development strategies of the integrated visual communications. It is important to increase perception efficiency in the conditions of continuously growing information volumes. Researched design methods of visual communications symmetric structures can be used by specialists in order to arrange the modern space. We also use them as the basis for designers’ system thinking forming as an educational technology.

Formation of the company’s image by means of visual communications

The study examined the relevance of forming a brand image using visual communications. It has been proven over time that, thanks to the brand image, a company can function stably, develop, maintain partnerships and even stay afloat in the event of a crisis. The attractive appearance of the company serves as the basis for attracting new employees and expanding the client base

Absurd in the Function of Postmodern Visual Communications in Bosnia and Herzegovina

This paper should offer an insight into the issue of the correlation of visual communications today and the principles that are given. The avant-garde way of shaping the visual content in the field of applied arts has not bypassed Bosnia and Herzegovina either. Shock, absurdity, and cognitive dissonance as techniques of advertising communication use the intensity of experience, mental imbalance, and the ability to read and understand the visual message as a powerful means of media manipulation. Revolt, defiance, a different view of the world create a simulacrum of new consumer values, leading the observer to identify with the artistic content.

ТРАНСПОРТНА ЗУПИНКА ЯК ВІЗУАЛЬНО-ДИНАМІЧНА СИСТЕМА: СПОСОБИ ПРОЄКТУВАННЯ ВІЗУАЛЬНОЇ ДИНАМІКИ

The purposeof the study is to find the ways of the creation of the dynamic visual communications on bus stops. It will make the interaction of the message, a human and the environment harmonious. Methodology.The work is based on the system approach. It makes possible to consider dynamic visual communications as the integral area for the communication of a human and the environment. The results of the compositional and structural and functional analysis helped to make the generalization and systematization of the ways for the visual dynamic creation on bus stops. Results. In the study we consider the bus stop as the visual dynamic system with the intensive communicational processes, which are based on the integration of different forms of human sensitive experience and the urban environment. We proved that subject-visual, visual-sound, visual-tactile and digital visual communications substantiate the transformation of the information perception and deepen it. At the same time a human becomes a part of the communication. Bus stop turns into the experimental location and provides increased emotionality of the communicational processes due to the forming of the immersive context. The designer can afford to program the people’s behavior in the system of the visual dynamic communications. It allows creating opportunities for the stationary bus stops to adapt to the changing external living conditions. Scientific novelty.In the work we rethink the role of the visual communication in the bus stop structure and in the whole environment. The visual communication has an experimental nature. It proves that the communications in the environment are developing towards the increasing dynamics and immersion. Practical significance. The results of the study show the ways to increase the level of dynamics of the visual communications on bus stops. It will make the perception of the informational messages more effective and will make the urban environment more aesthetic. The features of the dynamical designing, which were found, can be used by specialists with the purpose of the designing of the modern environment. In addition, they can be used as the educational technology to form the system thinking of designers.

THE MEANS OF VISUAL COMMUNICATIONS IN THE ARCHITECTURAL ENVIRONMENT OF EDUCATIONAL ESTABLISHMENTS

The current trends in the use of graphic design tools in the formation of the architectural environment are highlighted. The integration of the full range of visual information systems in the structure of educational institutions is of special importance, because of their purpose to remain modern and attractive to the young generation, understandable in orientation and perform their main function - motivation for learning and development. Means of visual communication in architecture are designed to implement a wide range of functions, which together are designed to ensure the implementation of a key idea - a person's belonging to the architectural space. The choice of technological means, style and color scheme of interior graphics depends on a number of criteria - the specifics of the space, its functional purpose, target audience, general style and architectural solution of the building and should take into account aspects of its emotional impact on people. Based on the analysis and generalization of the world practice of organization of the internal space of educational institutions, the main approaches to the introduction of visual communications in architecture and design are formulated. It is determined that the means of visual communication in the architectural environment of educational institutions are designed to implement a number of functions: spatial orientation and structuring routes, creating visual style of the institution, motivation for educational activities, artistic expression, individualization of space. A study of the interior design of educational institutions has revealed that the revolutionary progress in the means of visual communication from simple signs and pointers to interactive multimedia screens and media facades continues to gain momentum with the advent of virtual and augmented reality tools that make their adjustments and revolutionize design in architecture, endowing it with interactive properties.

Modern approaches towards visual communications in promoting HoReCa sphere

The growing role of social networks in the processes of interaction with the audience, as well as changes in people’s perception of information towards the prevalence of visual data, offer new promotion opportunities. Emphasis is placed on the visual communication in the Internet environment through website or other digital media with image content. The authors describe the relevant results of implementation of creative ideas for the well-known coffee shop chain in the resort city of Sochi. The subject of this research is the use of visual communications in promoting a coffee shop. The study employs the methods of observation, SWOT analysis, sociological survey of target audience, communication audit, and brand visualization. The goal of this article lies in examination and development of visual communications in HoReCa sales (hotel and restaurant business) on the example of the coffee shop “SURF Coffee”. The authors aim to explore the concept of visual communications in marketing and the potential of visual merchandizing in brand promotion, as well as to formulate and implement the ideas on the development of visual communications in digital environment, calculate the effect of implementation of the proposed measures. Attractive visual content is currently the foundation of online promotion, namely in SMM. This includes the design, arrangement, overall color scheme, and style of posts. Therefore, it is very important to optimize the appearance of corporate accounts of HoReCa enterprises in social networks. It is indicated that the current design should be dynamic and correspond to the global trends and events. However, the presence of “live” and unique photo and video content that brings the brand closer to its target audience is crucial. It creates the "presence effect", enticing the potential guests to visit the coffee shop.