Self‐Regulation Deficiency in Predicting Problematic Use of Mobile Social Networking Apps: The Role of Media Dependency*

2020 ◽  
Author(s):  
Zilong Liu ◽  
Xiaolin Lin ◽  
Xuequn Wang ◽  
Tianhua Wang
2014 ◽  
Vol 6 (3) ◽  
pp. 18-33
Author(s):  
Carla Ruiz-Mafé ◽  
Silvia Sanz-Blas ◽  
José Martí-Parreño

Social Networking Sites (SNS) are gaining momentum as powerful tools of marketing communications. Mobile phones are becoming one of the most popular devices for accessing Social Networking Sites. In Spain, 44% of Social Networking Sites users access these sites on a daily basis while 79% of them access these sites on a weekly basis. Furthermore, it is notable that over 70% of Social Networking Sites users talk about and recommend commercial brands. This justifies the interest of the study of Social Networking Sites users from a marketing perspective. The aim of this research is to assess the influence of consumers` personal factors (attitude, innovativeness, and gender) and individual-media relationships (media affinity and individual-media dependency) on mobile SNSs usage behaviour. Managerial implications improving marketers´ advertising effectiveness are also provided.


2021 ◽  
Vol 30 (3) ◽  
pp. 155-162
Author(s):  
Martínez-Ferrer Martínez-Ferrer ◽  
Celeste León-Moreno ◽  
Cristian Suárez-Relinque ◽  
Gonzalo Del Moral-Arroyo ◽  
Gonzalo Musitu-Ochoa

Author(s):  
Sanne B. Geeraerts ◽  
Joyce Endendijk ◽  
Kirby Deater-Deckard ◽  
Jorg Huijding ◽  
Marike H. F. Deutz ◽  
...  

2019 ◽  
Vol 5 (1) ◽  
pp. 35-51
Author(s):  
Timothy J. Valshtein ◽  
Catherine E. Seta
Keyword(s):  

2019 ◽  
Vol 2 (3) ◽  
pp. 1
Author(s):  
Qassim Alwan Saeed ◽  
Khairallah Sabhan Abdullah Al-Jubouri

Social media sites have recently gain an essential importance in the contemporary societies، actually، these sites isn't simply a personal or social tool of communication among people، its role had been expanded to become "political"، words such as "Facebook، Twitter and YouTube" are common words in political fields of our modern days since the uprisings of Arab spring، which sometimes called (Facebook revolutions) as a result of the major impact of these sites in broadcasting process of the revolution message over the world by organize and manage the revolution progresses in spite of the governmental ascendance and official prohibition.


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