Subliminal Exposure to Death-Related Stimuli Increases Defense of the Cultural Worldview

1997 ◽  
Vol 8 (5) ◽  
pp. 379-385 ◽  
Author(s):  
Jamie Arndt ◽  
Jeff Greenberg ◽  
Tom Pyszczynski ◽  
Sheldon Solomon

Three experiments reported here provide empirical support for the hypothesis derived from terror management theory that unconscious concerns about death motivate allegiance to cultural beliefs Study 1 contrasted exposure to a subliminal death-related stimulus, a standard mortality-salience treatment, and a neutral subliminal stimulus, and found that both the subliminal and the standard reminder of mortality led to more favorable evaluations of people who praised subjects' cultural worldview and more unfavorable evaluations of those who challenged it Study 2 replicated this finding by comparing the effects of exposure to subliminal death stimuli and subliminal pain stimuli Study 3 contrasted subliminal death stimuli, supraliminal death stimuli, and subliminal pain stimuli and found that only subliminal death stimuli produced these effects

Religions ◽  
2019 ◽  
Vol 10 (6) ◽  
pp. 353
Author(s):  
Hyun Gong Moon

In this article, I argue that “mindfulness of death” (maraṇasati) can be a tool to induce mortality salience and can have a positive psychological impact. The mindfulness of death is described in detail in the early Buddhist texts Aṅguttara Nikāya and Visuddhimagga. The texts stress that death should be consciously connected with temporality and mindfulness. Here, I look at the mindfulness of death in relation to the mortality salience of terror management theory. “Mortality salience” is a term proposed in terror management theory that means “the state of conscious activation of the thoughts of death”. In addition, after conscious activation of the thought of death, I examine the psychological changes, such as the increase of pro-social attitudes which emphasizes ethics and morality, and the emphasis on the intrinsic value of life due to the operation of a cultural worldview and self-esteem. In this paper, I conclude that mindfulness of death can be an effective tool to induce mortality salience.


2012 ◽  
Vol 111 (3) ◽  
pp. 717-723 ◽  
Author(s):  
Brittney Wirth-Petrik ◽  
R. Kim Guenther

In a study of terror management theory, participants first responded to prompts asking them to imagine their own death or dental pain and later rated the desirability of a generic job described explicitly as extremely stressful. The job description included either an American or foreign company logo. As predicted by terror management theory, the participants shown an American logo ironically desired the stressful job more, having been prompted with reminders of death than with reminders of dental pain. This study is the first to examine terror management theory's prediction of the influence of symbols of cultural worldview on health-related decisions. The authors discuss possible implications of the findings for making unintentionally stress-inducing decisions and for public health campaigns.


Author(s):  
Sheldon Solomon ◽  
Jeff Greenberg

Terror management theory (TMT) posits that the uniquely human awareness of death engenders potentially debilitating existential terror that is “managed” by subscribing to cultural worldviews providing a sense that life has meaning as well as opportunities to obtain self-esteem, in pursuit of psychological equanimity in the present and literal or symbolic immortality in the future. In empirical support of TMT, research has demonstrated that: self-esteem serves to buffer anxiety in general, and about death in particular; reminders of death increase defense of the cultural worldview and efforts to bolster self-esteem; threats to the cultural worldview or self-esteem increase the accessibility of implicit death thoughts; conscious and non-conscious thoughts of death instigate qualitatively different defensive processes; death reminders increase hostility toward people with different beliefs, affection for charismatic leaders, and support for political and religious extremism; and death reminders magnify symptoms of psychological disorders.


2019 ◽  
Vol 6 (11) ◽  
pp. 191114 ◽  
Author(s):  
Javier Rodríguez-Ferreiro ◽  
Itxaso Barberia ◽  
Jordi González-Guerra ◽  
Miguel A. Vadillo

According to the mortality salience hypothesis of terror management theory, reminders of our future death increase the necessity to validate our cultural worldview and to enhance our self-esteem. In Experiment 2 of the study ‘I am not an animal: Mortality salience, disgust, and the denial of human creatureliness’, Goldenberg et al. (Goldenberg et al. 2001 J. Exp. Psychol. Gen. 130 , 427–435. ( doi:10.1037/0096-3445.130.3.427 )) observed that participants primed with questions about their death provided more positive evaluations to an essay describing humans as distinct from animals than control participants presented with questions regarding another aversive situation. In a replication of this experiment conducted with 128 volunteers, we did not observe evidence for a mortality salience effect.


2003 ◽  
Vol 7 (1) ◽  
pp. 20-40 ◽  
Author(s):  
Mario Mikulincer ◽  
Victor Florian ◽  
Gilad Hirschberger

Originally, terror management theory proposed two psychological mechanisms in dealing with the terror of death awareness-cultural worldview validation and self-esteem enhancement. In this article, we would like to promote the idea of close relationships as an additional death-anxiety buffering mechanism and review a growing body of empirical data that support this contention. Based on a comprehensive analysis of the sociocultural and personal functions of close relationships, we formulate two basic hypotheses that have received empirical support in a series of experimental studies. First, death reminders heighten the motivation to form and maintain close relationships. Second, the maintenance of close relationships provides a symbolic shield against the terror of death, whereas the breaking of close relationships results in an upsurge of death awareness. In addition, we present empirical evidence supporting the possibility that close relationships function as a related yet separate mechanism from the self-esteem and cultural worldview defenses.


2018 ◽  
Vol 33 (1) ◽  
pp. 2-29 ◽  
Author(s):  
Hussein Akil ◽  
Philippe Robert-Demontrond ◽  
Julien Bouillé

This research focuses on the effectiveness of anxiety-inducing communication for mobilizing consumers against climate change. Based on terror management theory (TMT), we show that this register can be counterproductive in generating consumer choices that run counter to pro-environmental logics. In particular, we report the results of an experiment ( N = 132) testing the influence of the type of communication (anxiogenic vs informative) on consumer choices (pro-materialistic vs pro-environmental). The results reveal that people’s consumption choices depend on their cultural worldviews (i.e. materialistic vs environmentalist) and the type of communication used. The effectiveness of communication strategies on climate change is then discussed in terms of people’s cultural worldview.


2014 ◽  
Vol 7 (1) ◽  
pp. 64-69 ◽  
Author(s):  
Jonathan F. Bassett ◽  
Kelly L. Cate

This study examined the hypothesis derived from Terror Management Theory that reminders of death would influence both belief in a just world and Schadenfreude, in response to reading about members of a religious out-group affect by a natural disaster. Christian students (N = 88, Mage = 19.9) were primed with thoughts of death or dental pain before reading about a natural disaster that destroyed either a Christian Church or an Islamic Mosque. Participants then completed measures of belief in a just world and schadenfreude. Mortality salience did not affect schadenfreude but social desirability may have masked this effect. Mortality salience did increase beliefs in a just world when a natural disaster affected a religious out-group, suggesting that cultural worldview may be buttressed by evidence that bad things happen to proponents of opposing belief systems.


2019 ◽  
Author(s):  
Lena Frischlich ◽  
Diana Rieger ◽  
Gary Bente

Terror management theory (Greenberg, Pyszczynski, & Solomon, 1986) posits that individuals defend against death-anxieties by striving for (symbolic) immortality. Immortality is promised by a symbolic anxiety buffer, which entails one’s (a) cultural worldview; (b) self-esteem; and (c) intimate relationships. Under conditions of mortality salience (MS), individuals prefer potential partners who validate their symbolic anxiety buffer (or are similar to them) over those who challenge it (or are different). Potential partners can be different on the intergroup level (i.e., out-group members) and on the interpersonal level (i.e., having different attitudes). Greenberg et al. (1986) suggested intergroup differences to pose a larger threat than interpersonal differences. So far, the relative threat resulting from differences on both levels has not been tested directly. In the current study, N = 195 women were randomly assigned to an MS (versus control) condition and shown a potential online date following a 2(group-membership) × 2(interpersonal similarity) design. Individuals’ (a) need for worldview validation; (b) state self-esteem; and (c) dating interest was measured. The results showed threats to the symbolic anxiety buffer due to intergroup but not due to interpersonal differences. Findings were obtained for validation needs and self-esteem but not for dating interest. Implications are discussed. Keywords: mortality salience, online dating, out-group status, attitudinal similarity, self-esteem, cultural worldview validation


2011 ◽  
Vol 23 (3) ◽  
pp. 133-140 ◽  
Author(s):  
Julia Kneer ◽  
Inna Hemme ◽  
Gary Bente

There is empirical evidence that mortality salience (MS) influences effects of advertisements. For instance, mere exposure to high-value goods can enhance cultural worldview and self-esteem and thus act as a buffer against existential anguish. Besides cultural worldview and self-esteem, close relationships can help to reduce existential anguish. Drawing upon terror management theory (TMT), the current study addressed the question of whether MS combined with emotional commercials influences perception of the ads as well as further behavior. We compared the effects of socioemotional versus informational ads after MS induction, measuring perceived emotionality of the ads, evaluation of ads and products, recall, and buying intention. Significant effects were found in all outcome variables, except for recall, supporting the hypothesis that under MS induction, commercials with a socioemotional content can enhance advertisement impact.


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