Chinese dietary culture influences consumers' intention to use imported soy-based dietary supplements: an application of the theory of planned behaviour

This study aims to understand why the usage of mobile entertainment services (MES) among young Bangladeshis is negligible. The authors propose a modification of combined technology acceptance model (TAM) and the theory of planned behaviour (TPB) model with additional factors. Questionnaire surveys were conducted in Bangladesh among young adult mobile users. The authors analysed the data of 251 valid responses via four TAM–TPB models. The study model, based on a modified TAM–TPB framework, fits generally well for mobile entertainment services in Bangladesh. The three factors of perceived behaviour control, perceived value, and attitude are important determinants for intention to use mobile entertainment services, and perceived behavioural control has the strongest direct effect on attitude and indirect effect on behavioural intention. The results suggest that mobile companies need to strengthen their organizational and technical support systems and improve service quality and affordability to encourage young consumers to use MES.

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Linking psychosocial factors to young South Africans’ intention to use condoms : the moderating role of HIV/AIDS information

E-Journal of social & behavioural research in business ◽

10.51415/10321/3441 ◽

2018 ◽

Vol 9 (1) ◽

pp. 84-102

Author(s):

Sam Erevbenagie Usadolo ◽

◽

Queen Usadolo ◽

Keyword(s):

South Africa ◽

Regression Analysis ◽

Condom Use ◽

Theory Of Planned Behaviour ◽

Subjective Norm ◽

Intention To Use ◽

Eastern Cape ◽

Planned Behaviour ◽

Aids Information ◽

Hiv Aids

The present study examined the constructs of the theory of planned behaviour regarding their predictability of intentions to use a condom among Xhosa-speaking adolescents in Eastern Cape, South Africa, using HIV/AIDS information as a moderator. Design: Quantitative data were collected from 196 adolescents in Eastern Cape, South Africa. A regression analysis was used to test the hypotheses. Results: A regression analysis showed that attitude and perceived behavioural control were significantly related to the intention to use a condom, but subjective norm was not. However, due to the moderating effect of HIV/AIDS information, attitude, perceived behavioural control and subjective norm predicted intention to use a condom. Conclusion: The findings show that HIV/AIDS information plays an important role in increasing the effect of the theory of planned behaviour on intention to use a condom. Thus, more emphasis should be on beliefs about the adverse effects of condom use, the ability to negotiate condom use, and the importance of other significant others in increasing awareness about HIV/AIDS in order to increase intention to use a condom.

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Examining the Theoretical Factors that Influence University Students to Adopt Web 2.0 Technologies

International Journal of Information and Communication Technology Education ◽

10.4018/ijicte.2015010101 ◽

2015 ◽

Vol 11 (1) ◽

pp. 1-26 ◽

Cited By ~ 3

Author(s):

Yasser D. Al-Otaibi ◽

Luke Houghton

Keyword(s):

University Students ◽

Web 2.0 ◽

Theory Of Planned Behaviour ◽

Subjective Norms ◽

Behavioural Control ◽

Intention To Use ◽

Web 2.0 Technologies ◽

Planned Behaviour ◽

Perceived Behavioural Control ◽

Theoretical Foundations

The purpose of this study is (1) to examine Australian university students' awareness of the benefits of Web 2.0 technologies and (2) to investigate the factors that influence students to adopt Web 2.0 technologies to supplement in-class learning, using the theoretical foundations of both Theory of Planned Behaviour (TPB) and Decomposed Theory of Planned Behaviour (DTPB). Findings indicated that most students in this study's sample were aware of the benefits of Web 2.0 technologies to supplement in-class instructions. The findings also indicated that students' attitude, subjective norms, and perceived behavioural control were strong determinants of their intention to use Web 2.0 technologies.

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Purchase intention towards dietary supplements during COVID-19 pandemic: consumers’ perspective

Food Research ◽

10.26656/fr.2017.5(5).270 ◽

2021 ◽

Vol 5 (5) ◽

pp. 294-299

Author(s):

Y.Q. Wong ◽

B.C. Tan ◽

T.C. Lau ◽

N. Khan

Keyword(s):

Dietary Supplements ◽

Purchase Intention ◽

Online Survey ◽

Theory Of Planned Behaviour ◽

Consumer Attitudes ◽

Subjective Norms ◽

Planned Behaviour ◽

Health Consciousness ◽

Perceived Price ◽

Consumer Purchase Intention

The consumption of dietary supplements (DSs) has been steadily increasing in the wake of the COVID-19 outbreak in most countries. Consumer purchase intention towards DSs is expected to be of concern to many companies in the pharmaceutical industry. This study extends the Theory of Planned Behaviour by adding health consciousness and perceived price in the model to investigate its effect on consumer purchase intention towards DSs during the COVID-19 outbreak. A questionnaire-based survey was distributed via an online survey to 207 respondents. Results from multiple regression analysis revealed that consumer attitudes, subjective norms, perceived behavioural control, and health consciousness contributed significantly to purchase intention towards DSs. Perceived price did not have an impact on intention. Further investigation revealed that favourable attitudes towards DSs were the most important contributor towards purchasing DSs during the COVID-19 pandemic.

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Using the Theory of Planned Behaviour (TPB) in Predicting the Intent to Use the Internet for Academic Purposes

Malaysian Journal of Learning and Instruction ◽

10.32890/mjli.8.2011.7630 ◽

2011 ◽

Author(s):

Zainol Bidin ◽

Mohd Farid Asraf Md Hashim ◽

Zakiyah Sharif ◽

Faridahwati Mohd. Shamsudin

Keyword(s):

Theory Of Planned Behaviour ◽

Learning Experience ◽

Subjective Norms ◽

Behavioural Control ◽

The Internet ◽

Intention To Use ◽

Planned Behaviour ◽

Perceived Behavioural Control ◽

Intent To Use ◽

Use Of Internet

Purpose – This study sought to investigate the factors that influence students’ intention to use the Internet for academic purposes in Universiti Utara Malaysia. This study applies theory of planned behaviour (TPB) as the base model. The model employed the original variables from the theory i.e. attitudes, subjective norms, perceived behavioural control and intention. Method – A survey involving of questionnaires was conducted among 369 public university students. Multiple regression was employed to examine the factors influencing intention to use the Internet for academic purposes. Findings – Results revealed that the variables attitude, subjective norms, and perceived behavioural control are statistically significant in influencing intention to use the Internet for learning purposes. It was also found that 38% of the variance in students’ intention to use the Internet is cumulatively explained by their attitude, subjective norms, and perceived behavioural control. Significance – The paper provides useful scientific insight into the relationships between attitude, subjective norms and perceived behavioural control variables towards intention to use the Internet for academic purposes. The findings can be used to promote the use of Internet among students in enhancing their learning experience.

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