Green purchasing behaviour of international tourists in Malaysia using green marketing tools: theory of planned behaviour perspective

Purpose This study aims to examine the effects of green marketing tools on tourists’ behavioural intention to buy green products by measuring individuals’ subjective norms, attitudes and perceived behavioural control. Design/methodology/approach A total of 421 international tourists from several tourist attractions in Malaysia, selected through convenience sampling, participated in a survey. Findings The analysis results using partial least squares structural equation modelling suggest that behavioural intention of international tourists is firmly influenced by attitude, perceived behavioural control, subjective norms and green marketing tools. However, the subjective norm does not work as a mediator. Practical implications The relationships established in this study provide insight into hoteliers’ knowledge for further implementation of green marketing strategies (eco-label, eco-brand, environmental advertising), which can enhance green attitudes and behavioural intention of purchasing green products in the hospitality industry. Originality/value This study expands the theory of planned behaviour by including green marketing tools to measure international tourists’ green buying tendency in Malaysia.

Modelling the Factors That Predict the Intention to Take COVID-19 Vaccine in Nigeria

This study developed a model that predicted factors that prompt the intention to take the COVID-19 vaccine among Nigerians. Data were collected from 385 respondents across Nigeria using snowball sampling technique with online questionnaire as instrument. Results indicated that cues to action, health motivation, subjective norms, and perceived behavioural control positively predicted the intention to take COVID-19 vaccine in Nigeria. However, perceived susceptibility, severity, and COVID-19 vaccine benefits did not predict the intention to take the COVID-19 vaccine. Further findings showed that COVID-19 vaccine barrier and attitude was negatively associated with the intention to take the COVID-19 vaccine.

"I could easily get professional help if I wanted to": Professional help-seeking intentions and the Theory of planned behaviour

This study used path analysis to evaluate the ability of the Theory of planned behaviour to predict professional help-seeking intentions in an adult community sample (N = 470, 51% female, age range: 18-64 years). The results showed that perceived behavioural control was the most significant antecedent of help-seeking intentions, positive attitudes increased the likelihood to seek professional help, however, their effect was small, while subjective norms were not relevant. Past help-seeking had a small direct effect on intentions, yet equally strong as the total indirect effect via attitudes and perceived behavioural control. Psychological distress affected intentions only indirectly. Difficulties with self-disclosure were the only barrier that had a partially mediated effect on intentions through perceived behavioural control. The findings are discussed with respect to the utility of the TPB model, as well as in the wider context of professional help-seeking and interventions to encourage the utilization of mental health services.

Intention Towards Using Loan in Income Generating Activities: A Conceptual Study Among Poor and Low-Income Households

Objective – Even though the country has done a fantastic job of eradicating poverty, some significant challenges and concerns come as a result of globalisation. The following are important concerns that must be solved as the country enters a new category of poverty. Methodology – Malaysia is an impendence country which variety population segmentation based on ethnicity as well as religion. In actuality, it has the potential to aggravate social issues, particularly in Malaysia. Indeed, Malaysia has adopted many social programmes including economic and social investment. Findings– However, poor people in rural and urban areas since poverty has long been seen to be a rural issue with more than half of all family units falling into this category in Malaysia. Besides, there is a lack of awareness of the causes and sources of poverty as well as a strategy for dealing with the issue. In addition, there is currently a scarcity of research on the influence of anti-poverty initiatives on community welfare in the Malaysian context. Novelty – Hence, low-income people's goals regarding the Malaysian government's incentive or programme to improve their income are conceptualised in this paper by concern the Theory of Planned Behaviour with four variables namely attitude, subjective norms, perceived behavioural control, and entrepreneurial competencies. Type of Paper: Review JEL Classification: D10, D14, D19. Keywords: Attitude, Entrepreneurial Competencies, Entrepreneurial Intention, Perceived Behavioural Control, Subjective Norms

Green Purchase Behaviour among Students in Higher Learning Institutions

Objective - In recent years, rapid economic growth coupled with overconsumption of products and services contributed to environmental degradation, prompting escalated consumptionrelated environmental concerns. As such, this study aims to explore the factors influencing green purchase behaviour among students in higher learning institutions in Malaysia – a setting where the market is experiencing expansion and changes in consumption patterns. Methodology/Technique - Specifically, this study employs the Theory of Planned Behaviour by integrating relevant variables such as environmental attitude, subjective norm, perceived behavioural control, environmental knowledge and willingness to pay a premium into the model to investigate their effects on green purchase behaviour. This study specifically looks into the green purchasing behaviour among University students in Malaysia. Finding - The research used multiple linear regression analysis to evaluate the online questionnaire gathered from various university students in Malaysia. Overall, the findings indicate that subjective norm and perceived behavioural control have significant relationships with green purchase behaviour, while environmental attitude, willingness to pay a premium and environmental knowledge have insignificant relationships with green purchase behaviour. Novelty - This study concludes with implications for marketers, as well as limitations and suggestions for future research in green consumption. Type of Paper - Empirical Keywords: Green Purchase Behaviour, Green Marketing, Green Products and Services, Students

Understanding students' future intention to engage in sustainability accounting: the case of Malaysia and the Philippines

PurposeThe study investigates whether the level of sustainability concerns of Higher Education Institutions (HEIs) in Malaysia and the Philippines is positively associated with accounting students' intentions to engage in sustainability accounting through its effect on students' attitude, subjective norm and perceived behavioural control regarding environmental sustainability practices.Design/methodology/approachThis empirical study relies on a structural equation model computed using data collected through a questionnaire and data collected from the HEIs websites.FindingsThe findings show that the willingness to engage in sustainability accounting is determined by students' subjective norm and perceived behavioural control, but it is not determined by attitude regarding environmental sustainability practices. The authors also found that the greater the concern with sustainability of the HEI in which a student is enrolled, the greater his/her attitude, subjective norm and perceived behavioural control towards environmental sustainability, and, indirectly, the greater his/her intention to engage in sustainability accounting.Originality/valueThese findings add to the literature on higher education and sustainability accounting by high-lighting the importance of the HEIs sector in promoting sustainability policies and practices, in acting as role models regarding sustainability issues, and in preparing students for building a sustainable society.

HUBUNGAN SIKAP, NORMA SUBYEKTIF DAN PERSEPSI KENDALI PERILAKU TERHADAP NIAT KTH DALAM BUDIDAYA TANAMAN ENERGI DI YOGYAKARTA

Energy policy in the world has changed due to the climate crisis. As a result, the need for renewable energy supply is increasing. Trees in the forestry sector are a reliable source of biomass for renewable energy production. Community forests could play an important role in supplying biomass-based renewable energy production. The study aims to understand the attitude, subjective norms, and perceived behavioural control on Farmers Forest Group's intention in cultivating trees for energy in Yogyakarta Province. The Theory of Planned Behaviour approach was used to analyse the correlation between Attitudes, Subjective Norms, and Perceived Behavioural Control on Forest Farmers Group Intention in cultivating trees for renewable energy. A survey using an online questionnaire was conducted on Forest Farmers Groups in four districts in DI Yogyakarta; Sleman, Kulonprogo, Bantul, and Gunungkidul. The survey results were analysed using non-parametric statistics.The results showed a significant positive correlation between Attitudes, Subjective Norms, and Perceived Behavioural Control on the Forest Farmers Group's Intention to cultivate trees for renewable energy. The study provides policymakers and privates with insight into working with the farmers when they are about to implement biomass-based renewable energy programs

Intention to consume halal pharmaceutical products: evidence from Indonesia

Purpose Despite the importance of pharmaceutical products in everyday life, particularly after the coronavirus outbreak in early 2020, only a few studies have attempted to analyse consumer behaviour with regard to halal pharmaceutical products. Therefore, this study aims to investigate the factors influencing purchase intention for halal pharmaceutical products among Indonesian Muslims. Design/methodology/approach This study uses a theory of planned behaviour approach, in which religiosity and knowledge of halal product variables are added to attitude, subjective norms and perceived behavioural control variables. Primary data were collected from 225 Indonesian Muslims in Jakarta, the capital city of Indonesia and analysed using structural equation modelling. Findings The study found that the intention to purchase halal pharmaceutical products is positively affected by attitude, religiosity, knowledge of halal products and perceived behavioural control. However, the influence of the subjective norm variable was found to be insignificant in this study. Research limitations/implications It is possible to improve the empirical model by including more explanatory variables and investigating the mediating effect of the variables. The study could also be scaled up to reach more respondents in different regions and countries. These additional aspects would provide better insights into the behaviour of consumers when considering halal pharmaceutical products. Practical implications The findings suggest the importance of designing and implementing appropriate strategies and campaigns to enhance knowledge of halal products, of positive attitudes and of better resources/opportunities to consume halal pharmaceutical products. The industry needs to highlight its products’ halal and tayyib aspects through proper branding and promotion strategies. The government and other stakeholders could also implement education campaigns to increase halal products and halal literacy knowledge. These are ultimately expected to enhance the effectiveness of halal regulations and meet Muslim consumer expectations in the country. Originality/value Despite the importance of halal pharmaceutical products, this area has received limited attention in the academic literature. Thus, this study attempts to elaborate on consumer behaviour in this niche area.

Investigating Impact of Parental Motivations and Involvement within a Developing Country

This research investigated the effects of attitude and beliefs, subjective norms, and perceived behavioural control on parents’ home-based and school-based involvement in child education. The paper reports quantitative findings from a cross-sectional survey based on a concurrent mixed design. Primary data was collected from five hundred and sixty (560) parents who were selected randomly from deprived and non-deprived districts across six regions of Ghana. The Cronbach α of reliability for attitude and belief, perceived behavioural control, subjective norm, home-based and school-based involvement exceeded the minimum threshold. Results from structural equation modelling analysis based on a bootstrapping technique reveal that the model of the study was confirmed, as the data showed equivalence to model assessment measures including CFI = 0.979, TLI = 0.975, GFI = 0.942, AGFI = 0.922, RMSEA = 0.049, χ2/df = 2.292. The finding of the study indicated that attitude and beliefs, subjective norms, perceived behavioural control of parents significantly impact home-based involvement, whiles perceived behavioural control and subjective norms of parents had significantly impact on school-based involvement.