Sexual transmission-risk behaviour among HIV-positive persons: a multisite study using social action theory

Abstract Ecolinguistics studies the interactions between language and ecology. It investigates whether the stories created by language are destructive or beneficial to all the constituents of the environment. In search of positive stories for our environment, this article focuses on vegan campaigns which generally bring awareness about veganism that, in turn, advocates protection of nonhuman animals and abstention from their exploitation. Nonhuman animals are part of the ecosystem and the way they are portrayed in language may determine the relationship between human and nonhuman animals. As vegan campaigns refer to nonhuman animals as sentient living beings, it is important to analyze whether the language and image of these campaigns articulate their purposes and create beneficial stories for nonhuman species. This article explores the stories regarding nonhuman animals in 27 posters of the vegan campaign “Go Vegan World” and examines how these stories are shaped and whether they are aligned with vegan values. The study is approached from an ecolinguistic perspective with a focus on multimodality where the language was analyzed through van Leeuwen’s Social Actor and Social Action theory, and the image was analyzed with Kress and van Leeuwen’s Grammar of Visual Design. Further, the analysis involves the ecosophy defined as a personal ecological philosophy of relationships between human and nonhuman animals, plants, and the physical environment. The findings suggest that the campaign language and image shape three stories: salience where nonhuman animals are individuals with their own feelings and lives; conviction that nonhuman animals matter as much as humans; ideology where biocentrism is promoted. By comparing these stories with the article’s ecosophy, an ecolinguistic analysis showed that they are largely beneficial in representing nonhuman animals as sentient living beings who are equal to humans.

Download Full-text

A Reformulation of Social Action Theory

American Journal of Economics and Sociology ◽

10.1111/j.1536-7150.1967.tb00987.x ◽

1967 ◽

Vol 26 (1) ◽

pp. 23-32 ◽

Cited By ~ 5

Author(s):

Sidney M. Willhelm

Keyword(s):

Social Action ◽

Action Theory ◽

Social Action Theory

Download Full-text

The Integration Strategy of Conservation Values in Habituation of Semarang State University Campus

IJECA (International Journal of Education and Curriculum Application) ◽

10.31764/ijeca.v1i2.2124 ◽

2018 ◽

Vol 1 (2) ◽

pp. 01

Author(s):

Saddam Saddam ◽

Achmad Zurohman ◽

Babul Bahrudin

Keyword(s):

Social Action ◽

Action Theory ◽

Conservation Education ◽

State University ◽

Design Data ◽

Student Activities ◽

Integration Strategy ◽

Academic Activities ◽

Conservation Values ◽

Social Action Theory

UNNES crowned a conservation university. The vision of UNNES to 2040 became an internationally reputable and conservation university. Conservation means the effort to protect and preserve the value of culture and human behavior in interacting with the environment. The research objectives reveal the integration of conservation values in UNNES campus habituation. The study used a qualitative case study design. Data collection using observations, documentation, and interviews. Testing the validity of data using the triangulation of sources, techniques, and theories, using the social action theory Talcott Parsons and the personality theory of Gordon Allport. Data analysis uses the Miles and Huberman models through three stages; Data reduction, data presentation, and data verification, as well as Spradley's taxonomy analysis. The results of the integration strategy of conservation values in the habituation of UNNES campus are conducted through academic and non-academic activities. Through academic activities, it is seen from the planting of conservation values through conservation education, environmental education, and other courses. While through non-academic activities are seen with the planting of conservation values through UPT conservation development activities, student activity units, and the Student Activities Center. The student personality has been conservative seen from the conservative behavior of college students, habituation to be a strategy to embed conservation values. With this, the student's behavior is closely related to the conservation character he has, so it can reflect the actions that have been performed by the role of instilling the conservation values of UNNES.

Download Full-text