Consumers' Optimism Bias and Responses to Risk Disclosures in Direct-to-Consumer (DTC) Prescription Drug Advertising: The Moderating Role of Subjective Health Literacy
2015 ◽
Vol 21
(1)
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pp. 12-32
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Keyword(s):
2016 ◽
Vol 9
(4)
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pp. 298-307
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2015 ◽
Vol 34
(2)
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pp. 350-365
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2011 ◽
Vol 5
(4)
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pp. 248-261
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2005 ◽
Vol 24
(4)
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pp. 443-468
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Keyword(s):
Keyword(s):
2015 ◽
Vol 20
(5)
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pp. 546-554
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