scholarly journals Using Business Information Systems available in the Czech Republic for Marketing Strategies Support

2005 ◽  
Vol 53 (6) ◽  
pp. 203-214 ◽  
Author(s):  
František Dařena
Keyword(s):  
Czech Republic ◽  
Information Systems ◽  
Marketing Strategies ◽  
Point Of View ◽  
The Czech Republic ◽  
Business Information Systems ◽  
Business Information ◽  
Three Layer Architecture ◽  
Angle Of View ◽  
Marketing Information

The paper deals with the analysis of current situation on the market of business information systems in the Czech Republic from the point of view of their utilization in marketing strategies creation. Based on requirements on marketing information system the structure of these systems and possibilities of their usage are evaluated. It is also pointed out to discovered insufficiencies and the architecture solving these problems is suggested. The main angle of view is three-layer architecture and on each layer the set of requirements and design proposal are summarized.

Internationale Marketingstrategien und Marketing-Informationssysteme der westdeutschen Pharmaindustrie in den 1950er bis 70er Jahren: Eine „Marketing-Informationsrevolution“?

2015 ◽  
Vol 56 (1) ◽  
Author(s):  
Christian Kleinschmidt ◽  
Heiko Braun
Keyword(s):  
Information System ◽  
Information Systems ◽  
International Marketing ◽  
Marketing Strategies ◽  
Unknown Quantity ◽  
Market Data ◽  
Marketing Information ◽  
Pharmaceutical Enterprises

AbstractAssuming that a formerly unknown quantity and quality of market data triggered a revolution in marketing information, we explore international marketing strategies and the significance of marketing information systems in the context of the re-internationalization of the pharmaceutical enterprises Bayer and Schering after 1945. Both companies faced an information deluge, and in both cases, distinct approaches to a modern marketing information system can be observed since the mid-1960s.

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