Internationale Marketingstrategien und Marketing-Informationssysteme der westdeutschen Pharmaindustrie in den 1950er bis 70er Jahren: Eine „Marketing-Informationsrevolution“?

2015 ◽  
Vol 56 (1) ◽  
Author(s):  
Christian Kleinschmidt ◽  
Heiko Braun
Keyword(s):  
Information System ◽  
Information Systems ◽  
International Marketing ◽  
Marketing Strategies ◽  
Unknown Quantity ◽  
Market Data ◽  
Marketing Information ◽  
Pharmaceutical Enterprises

AbstractAssuming that a formerly unknown quantity and quality of market data triggered a revolution in marketing information, we explore international marketing strategies and the significance of marketing information systems in the context of the re-internationalization of the pharmaceutical enterprises Bayer and Schering after 1945. Both companies faced an information deluge, and in both cases, distinct approaches to a modern marketing information system can be observed since the mid-1960s.

scholarly journals An Analysis of the Effects on Application of Management Accounting Information Systems and Quality Management Accounting Information

2015 ◽  
Vol 7 (3) ◽  
pp. 80-92
Author(s):  
Widia Astuty
Keyword(s):  
Information System ◽  
Organizational Culture ◽  
Information Systems ◽  
Information Management ◽  
Management Accounting ◽  
Accounting Information ◽  
Business Environment ◽  
Accounting Information System ◽  
Accounting Information Systems

The study aims to prove empirically; (i) the influence of the business environment for the application of management accounting information systems; (ii) the influence of ethics on the application of management accounting information systems; (iii) the influence of organizational culture on the implementation of management accounting information systems; and (iv) the effect of the application of management accounting information system on the quality of management accounting information. The motivation of this study due to a phenomenon of having an integration on management accounting information system whereby the information generated is not qualified, as well as the uncertainty of business environment, ethics and organizational culture which are yet to have optimal conditions. The method used is explanatory research with a survey approach, using a statistical tool of SEM Partial Linear Regression, with the aim to obtain facts concerning the occurance of phenomena, seek actual and systematic information on the application of management accounting information systems, and the quality of accounting information management. The results showed that all variable of the business environment, ethics, organizational culture affect the application of accounting information management system; and the application of management accounting information system affects the quality of information management accounting.

scholarly journals Dynamic Passenger Information System in public transport: analysis of utility and passengers’ satisfaction on the example of KZK GOP

2017 ◽  
Vol 18 (6) ◽  
pp. 16-21
Author(s):  
Ewa Brożyna
Keyword(s):  
Information System ◽  
Information Systems ◽  
Public Transport ◽  
Online Research ◽  
The Public ◽  
Rate Analysis ◽  
Performance Quality ◽  
Research Goal ◽  
Transport Analysis

This article presents topic of Dynamic Passenger Information Systems which are more and more often used in the public transport. It focuses on analysis of utility and passengers’ satisfaction of this type of system. In the first chapter there are information about DPI system that is used by one of the larger organizer of public transport – KZK GOP (Komunikacyjny Związek Komunalny Górnośląskiego Okręgu Przemysłowego). In next part of article there is online research results made by author in March – April 2017 among the passengers of KZK GOP. Research goal was knowing the utility and passengers’ satisfaction of DPI system KZK GOP. There took part 635 people in research. Respondents judged the performance quality of DPI system KZK GOP as sufficient (average rating: 3,18 on scale from 1 to 5 where 5 was the highest rate). Analysis of this research summary will let to more detailed knowing passengers’ opinion for DPI system KZK GOP and will let to suggest the actions which goal will be improvement this system.

scholarly journals KEBIJAKAN PENYELENGGARAAN PENDIDIKAN TINGGI (Studi Tentang Peran Sistem Informasi Akademik Dalam Penyelenggaran Pendidikan Tinggi Di STKIP PGRI Bangkalan)

2018 ◽  
Vol 16 (1) ◽  
pp. 16
Author(s):  
Agoeng Koerniawan SA
Keyword(s):  
Higher Education ◽  
Information System ◽  
Information Systems ◽  
Teaching And Learning ◽  
Process Data ◽  
Quality Of Higher Education ◽  
Before And After ◽  
Academic Information

The purpose of this study was to determine the role of academic information systems in improving the quality of higher education implementation in PGRI STKIP Bangkalan, and the extent to which the policies of implementing higher education before and after the use of information systems and how satisfaction is felt by students towards academic information systems at STKIP PGRI Bangkalan, named STKIP PGRI Bangkalan’s Siakad.The study was conducted by conducting a survey of users of the internet-based academic information system (Siakad STKIP PGRI Bangkalan), namely lecturers, students and employees with the method of observation and conducting in-depth interviews to obtain as much information as possible from all respondents/informants. The number of informants was 5 people consisting of the chairman of STKIP PGRI Bangkalan, Vice Chairman I, Head of BAAK and two students who had experience in their respective fields of work, knew deeply and had many roles in the process of using information systems.Based on the results of the study, it was shown that with the use of the information system/ STKIP PGRI Bangkalan’s Siakad which is one of the facilities for the smooth activities of the teaching and learning process, it proved to provide convenience, many benefits and benefits that greatly support the duties of serving lecturers, students and outsiders requiring. This is evidenced by the support of the support of lecturers and students, capacity, namely the ability of employees to process data and value, namely the benefits felt by lecturers, employees and students as well as outside parties in need.

Using Social Media as a Concept and Tool for Teaching Marketing Information Systems

2013 ◽  
pp. 24-44 ◽  
Author(s):  
Theodosios Tsiakis
Keyword(s):  
Social Media ◽  
Information System ◽  
Information Systems ◽  
Information Technologies ◽  
Teaching Tool ◽  
Course Structure ◽  
Marketing Activities ◽  
Social Media Tools ◽  
Marketing Information ◽  
The One

Teachers use social media in order to have instant, comfortable and effective way to communicate and transact with students. Online classrooms also are becoming more and more social. So why not use these methods that are already in wide use as a teaching tool? Social media began as an entertainment tool, then became a marketing phenomenon, and now is seen as a new pedagogical tool. The Marketing Information System course aims in offering students (the tomorrow marketers) an in-depth view and understanding of information systems that support an effective way the marketing activities. MIS is the process of connecting people, processes, and technology. The use of ICT has changed the way marketing decisions are made. On the one hand, using information technologies supports achievement of a current marketing strategy while on the other hand these technologies set new marketing rules, and social media is the technology that represents a unique way of transmitting information in all directions. So with one concept (social media), we can achieve multiple benefits. This chapter (1) provides a literature review (overview) of the current use and benefits of Web 2.0 or so-called social media tools in the support of teaching or pedagogical process, (2) offers a systematic way of understanding and conceptualizing online social media as a teaching tool, and (3) suggests the framework in which social media tools can be applied and used in the Marketing Information System (MkIS) course both as part in the course structure and as a mean to teach MkIS.

scholarly journals Improving quality of economic information systems to ensure competitive advantage for companies

2012 ◽  
Vol 50 (No. 8) ◽  
pp. 365-368 ◽  
Author(s):  
M. Kučera ◽  
A. Látečková ◽  
P. Szovics
Keyword(s):  
Information System ◽  
Information Systems ◽  
Competitive Advantage ◽  
Enterprise Resource Planning ◽  
Cost Management ◽  
Resource Planning ◽  
Current Situation ◽  
Economic Information ◽  
International Environment

A prosperous company with a goal to maintain competitiveness in a strong international environment should eliminate obsolete management methods and innovate the information system used in the company with the application of effective economic software. This paper deals with the current situation of economic software or Enterprise Resource Planning (ERP) in companies and opportunities and advantages of using software in the area of cost management. Economic gains in practice are also discussed in this contribution. 

Requirements of IS Development Methodologies Towards the New Organizational Paradigm - A Brasilian Study Using Delphi Technique

2002 ◽  
pp. 319-329
Author(s):  
Aline Franca de Abreu ◽  
Ruth Ferreira Roque Rossi
Keyword(s):  
Information System ◽  
Information Systems ◽  
Delphi Technique ◽  
System Development ◽  
Business Strategies ◽  
Delphi Panel ◽  
Development Methodology ◽  
The Social ◽  
Process Interaction

The purpose of this study was to identify through the Delphi Technique, important requirements of an information system development methodology. These requirements should satisfy the needs of actual organizations, regarding the strategic use of information technology. An initial listing of requirements was developed through a review of the related literature. The Delphi panel consisted of 31 brazilian specialists in information systems. Two rounds were employed to collect from this panel the most important requirements. The requirements were distributed in five basic areas: technical process, interaction between the end user and analysts, organizational structure, business strategies and quality of the information system. It is expected that methodologies will continue to be of great importance in the development of information systems and they will increase their focus on the social-technical approach.

Mengukur Keberhasilan Penerapan Sistem Informasi Akademik Dengan Model Kesuksesan Delon And McLean

2020 ◽  
Vol 4 (1) ◽  
pp. 149-155
Author(s):  
Nur Pusparini ◽  
◽  
Asrul Sani
Keyword(s):  
Information System ◽  
Information Systems ◽  
Computer Technology ◽  
Quality System ◽  
Added Value ◽  
Related Data ◽  
Delone And Mclean ◽  
Success Model ◽  
Academic Information

Academic information systems are designed to manage academic-related data using computer technology. The quality of the information system helps provide satisfaction for the organization and increases competitiveness, providing added value to STMIK Widuri. To measure the success of a system can apply the success model of Delone and McLean. By testing the system using DeLone and McLean it is known that the STMIK Widuri academic information system as a whole has a good quality system and scores 81.63%.

scholarly journals PIECES Framework dalam Analisis Penerapan Sistem Informasi

2020 ◽  
pp. 19-24
Author(s):  
Mutiaan Pratiwi ◽  
Ulya Ilhami Arsyah ◽  
Devia Kartika ◽  
Rahmatul Husna Arsyah
Keyword(s):  
Information Technology ◽  
Information System ◽  
Information Systems ◽  
Data Collection ◽  
Economic Indicator ◽  
Performance Information ◽  
Improve Performance ◽  
Operational Activities ◽  
Data Level

The application of information technology is currently widely used by agencies in carrying out various operational activities. This study tries to apply the PIECES Framework to the analysis of information systems. To implement it, it is necessary to test responses from users on an information system. The system to be tested is the information system of Mako Battalion 131 Braja Sakti. The information system used to support the performance of soldiers where the responsible in this case is part of the operations staff. In their service, the operations staff  collect data from each company. The data is inputted into the online-based ANEV DATA system. The system will later be used in processing soldier certification data. PIECES focuses on 6 focus areas of analysis, namely performance, information and data, economy, control and security, efficiency, and service. The purpose of this study is the application of the PIECES Framework in analyzing the quality of the implementation of information systems to ensure the success targeted by the operations staff. This study uses interviews and observations as well as the distribution of questionnaires as a method of data collection. The results of this study indicate that the use of ANEV Data as an information system to improve performance gets an average result at the Performance level of 5.20, information and data level of 4.76, economic indicator level of 5.20, Control indicator level of 4.85, and efficiency level of 4.16. and service satisfaction of 7.16. The value of the operation staff is very satisfied using the ANEV Data information system.

scholarly journals Sistem Informasi Peminjaman Laboratorium pada Cross-Platform dengan Metode Prototyping (Studi Kasus: Politeknik Caltex Riau)

2020 ◽  
Vol 4 (1) ◽  
pp. 22-27
Author(s):  
Leony Veronica Wijaya ◽  
Shumaya Resty Ramadhani
Keyword(s):  
College Students ◽  
Information System ◽  
Information Systems ◽  
Mobile Application ◽  
Laboratory Information System ◽  
Laboratory Assistant ◽  
Cross Platform

The Laboratory information system is one of the information systems that was built by the BSTI of Polytechnic Caltex Riau to provide information about laboratory lending. This system is also being intended to the person who is in charge of approving laboratory lending such as the head of the laboratory, and laboratory assistant in case of monitoring some of the laboratories that are lent. However, the features provided by this information system are not enough to support the process of laboratory lending. Therefore, a mobile application with the quality of Cross-Platform was built, in other words, it can be used on iOS and Android platforms. One of the technologies that can be used to build a cross-platform application is the React Native. This application was built with a prototype method that is used to get more perspective points from users with interviews and can simplify the development of this application to be effective. This application was developed with Laravel, Firebase Authentication, and MySQL. Because there are several problems with the old system, an application that offers several solutions consists of avasisten instruktur laboratoriumbility in the lending laboratory, receiving legal paper of laboratory lending, and receiving notification were developed in this study. The main feature provided in this application is the evidence letter of laboratory lending that doesn’t have to be printed so that can reduce paper usage. As a result, 94.1% of respondents stated that this application’s features can run well and make it easy for college students to propose laboratory lending.

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