Fad or Here to Stay: Predicting Product Market Adoption and Longevity Using Large Scale, Social Media Data

2013 ◽  
Author(s):  
Suppawong Tuarob ◽  
Conrad S. Tucker
Keyword(s):  
Social Media ◽  
Knowledge Discovery ◽  
Large Scale ◽  
Product Information ◽  
Product Market ◽  
Knowledge Discovery In Databases ◽  
Product Reviews ◽  
Product Model ◽  
Social Media Data ◽  
Media Data

The authors of this work propose a Knowledge Discovery in Databases (KDD) model for predicting product market adoption and longevity using large scale, social media data. Social media data, available through sites such as Twitter® and Facebook®, have been shown to be leading indicators and predictors of events ranging from influenza spread, financial stock market prices, and movie revenues. Being ubiquitous and colloquial in nature allows users to honestly express their opinions in a unified, dynamic manner. This makes social media a relatively new data gathering source that can potentially appeal to designers and enterprise decision makers aiming to understand consumers response to their upcoming/newly launched products. Existing design methodologies for leveraging large scale data have traditionally relied on product reviews available on the internet to mine product information. However, such web reviews often come from disparate sources, making the aggregation and knowledge discovery process quite cumbersome, especially reviews for poorly received products. Furthermore, such web reviews have not been shown to be strong indicators of new product market adoption. In this paper, the authors demonstrate how social media can be used to predict and mine information relating to product features, product competition and market adoption. In particular, the authors analyze the sentiment in tweets and use the results to predict product sales. The authors present a mathematical model that can quantify the correlations between social media sentiment and product market adoption in an effort to compute the ability to stay in the market of individual products. The proposed technique involves computing the Subjectivity, Polarity, and Favorability of the product. Finally, the authors utilize Information Retrieval techniques to mine users’ opinions about strong, weak, and controversial features of a given product model. The authors evaluate their approaches using the real-world smartphone data, which are obtained from www.statista.com and www.gsmarena.com.

scholarly journals Semantic-Aware Visual Abstraction of Large-Scale Social Media Data With Geo-Tags

IEEE Access ◽  
2019 ◽  
Vol 7 ◽  
pp. 114851-114861 ◽  
Author(s):  
Zhiguang Zhou ◽  
Xinlong Zhang ◽  
Xiaoyun Zhou ◽  
Yuhua Liu
Keyword(s):  
Social Media ◽  
Large Scale ◽  
Social Media Data ◽  
Media Data

Who’s Tweeting About the President? What Big Survey Data Can Tell Us About Digital Traces?

2019 ◽  
Vol 38 (5) ◽  
pp. 633-650 ◽  
Author(s):  
Josh Pasek ◽  
Colleen A. McClain ◽  
Frank Newport ◽  
Stephanie Marken
Keyword(s):  
Social Media ◽  
Survey Data ◽  
Large Scale ◽  
Presidential Approval ◽  
Social Phenomena ◽  
Social Media Data ◽  
Complex Picture ◽  
Large Scale Survey ◽  
Media Data

Researchers hoping to make inferences about social phenomena using social media data need to answer two critical questions: What is it that a given social media metric tells us? And who does it tell us about? Drawing from prior work on these questions, we examine whether Twitter sentiment about Barack Obama tells us about Americans’ attitudes toward the president, the attitudes of particular subsets of individuals, or something else entirely. Specifically, using large-scale survey data, this study assesses how patterns of approval among population subgroups compare to tweets about the president. The findings paint a complex picture of the utility of digital traces. Although attention to subgroups improves the extent to which survey and Twitter data can yield similar conclusions, the results also indicate that sentiment surrounding tweets about the president is no proxy for presidential approval. Instead, after adjusting for demographics, these two metrics tell similar macroscale, long-term stories about presidential approval but very different stories at a more granular level and over shorter time periods.

scholarly journals Reuters tracer: Toward automated news production using large scale social media data

2017 ◽  
Author(s):  
Xiaomo Liu ◽  
Armineh Nourbakhsh ◽  
Quanzhi Li ◽  
Sameena Shah ◽  
Robert Martin ◽  
...  
Keyword(s):  
Social Media ◽  
Large Scale ◽  
News Production ◽  
Social Media Data ◽  
Media Data

Visual abstraction and exploration of large-scale geographical social media data

2020 ◽  
Vol 376 ◽  
pp. 244-255 ◽  
Author(s):  
Zhiguang Zhou ◽  
Xinlong Zhang ◽  
Zhiyong Guo ◽  
Yuhua Liu
Keyword(s):  
Social Media ◽  
Large Scale ◽  
Social Media Data ◽  
Media Data

Automated Discovery of Lead Users and Latent Product Features by Mining Large Scale Social Media Networks

2015 ◽  
Vol 137 (7) ◽  
Author(s):  
Suppawong Tuarob ◽  
Conrad S. Tucker
Keyword(s):  
Social Media ◽  
Large Scale ◽  
User Preferences ◽  
Social Media Data ◽  
Social Media Networks ◽  
Lead User ◽  
Product Features ◽  
Latent Features ◽  
Lead Users ◽  
Media Data

Lead users play a vital role in next generation product development, as they help designers discover relevant product feature preferences months or even years before they are desired by the general customer base. Existing design methodologies proposed to extract lead user preferences are typically constrained by temporal, geographic, size, and heterogeneity limitations. To mitigate these challenges, the authors of this work propose a set of mathematical models that mine social media networks for lead users and the product features that they express relating to specific products. The authors hypothesize that: (i) lead users are discoverable from large scale social media networks and (ii) product feature preferences, mined from lead user social media data, represent product features that do not currently exist in product offerings but will be desired in future product launches. An automated approach to lead user product feature identification is proposed to identify latent features (product features unknown to the public) from social media data. These latent features then serve as the key to discovering innovative users from the ever increasing pool of social media users. The authors collect 2.1 × 109 social media messages in the United States during a period of 31 months (from March 2011 to September 2013) in order to determine whether lead user preferences are discoverable and relevant to next generation cell phone designs.

scholarly journals Large Scale System for Social Media Data Warehousing

2022 ◽  
Vol 18 (1) ◽  
pp. 0-0
Keyword(s):  
Social Media ◽  
Information Extraction ◽  
Data Warehouse ◽  
Large Scale ◽  
Data Warehousing ◽  
Very High Frequency ◽  
Social Media Data ◽  
Large Scale System ◽  
Linguistic Rules ◽  
Media Data

Social media data become an integral part in the business data and should be integrated into the decisional process for better decision making based on information which reflects better the true situation of business in any field. However, social media data are unstructured and generated in very high frequency which exceeds the capacity of the data warehouse. In this work, we propose to extend the data warehousing process with a staging area which heart is a large scale system implementing an information extraction process using Storm and Hadoop frameworks to better manage their volume and frequency. Concerning structured information extraction, mainly events, we combine a set of techniques from NLP, linguistic rules and machine learning to succeed the task. Finally, we propose the adequate data warehouse conceptual model for events modeling and integration with enterprise data warehouse using an intermediate table called Bridge table. For application and experiments, we focus on drug abuse events extraction from Twitter data and their modeling into the Event Data Warehouse.

Measuring Brand Favorability Using Large-Scale Social Media Data

2021 ◽  
Author(s):  
Kunpeng Zhang ◽  
Wendy Moe
Keyword(s):  
Social Media ◽  
Large Scale ◽  
Graphical Model ◽  
Sampling Technique ◽  
Sampling Bias ◽  
Monte Carlo Sampling ◽  
Research Attention ◽  
Social Media Data ◽  
Block Based ◽  
Media Data

For decades, brand managers have monitored brand health with the use of consumer surveys, which have been refined to address issues related to sampling bias, response bias, leading questions, etc. However, with the advance of Web 2.0 and the internet, consumers have turned to social media to express their opinions on a variety of topics and, subsequently, have generated an extremely large amount of interaction data with brands. Analyzing these publicly available data to measure brand health has attracted great research attention. In this study, we focus on developing a method to measure brand favorability while accounting for the measure biases exhibited by social media posters. Specifically, we propose a probabilistic graphical model–based collective inference framework and implement a block-based Markov chain Monte Carlo sampling technique to obtain an adjusted brand favorability measure that is correlated with traditional survey-based measures used by brands. To demonstrate the effectiveness of our model, we evaluate it using more than 3,300 brands and about 205 million unique users that interact with those brands collected through Facebook. Our model performs very well, providing brand managers with a new method to more accurately measure consumer opinions toward the brand using social media data.

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