Who’s Tweeting About the President? What Big Survey Data Can Tell Us About Digital Traces?

2019 ◽  
Vol 38 (5) ◽  
pp. 633-650 ◽  
Author(s):  
Josh Pasek ◽  
Colleen A. McClain ◽  
Frank Newport ◽  
Stephanie Marken

Researchers hoping to make inferences about social phenomena using social media data need to answer two critical questions: What is it that a given social media metric tells us? And who does it tell us about? Drawing from prior work on these questions, we examine whether Twitter sentiment about Barack Obama tells us about Americans’ attitudes toward the president, the attitudes of particular subsets of individuals, or something else entirely. Specifically, using large-scale survey data, this study assesses how patterns of approval among population subgroups compare to tweets about the president. The findings paint a complex picture of the utility of digital traces. Although attention to subgroups improves the extent to which survey and Twitter data can yield similar conclusions, the results also indicate that sentiment surrounding tweets about the president is no proxy for presidential approval. Instead, after adjusting for demographics, these two metrics tell similar macroscale, long-term stories about presidential approval but very different stories at a more granular level and over shorter time periods.

IEEE Access ◽  
2019 ◽  
Vol 7 ◽  
pp. 114851-114861 ◽  
Author(s):  
Zhiguang Zhou ◽  
Xinlong Zhang ◽  
Xiaoyun Zhou ◽  
Yuhua Liu

2020 ◽  
Vol 3 (1) ◽  
pp. 433-458 ◽  
Author(s):  
Rion Brattig Correia ◽  
Ian B. Wood ◽  
Johan Bollen ◽  
Luis M. Rocha

Social media data have been increasingly used to study biomedical and health-related phenomena. From cohort-level discussions of a condition to population-level analyses of sentiment, social media have provided scientists with unprecedented amounts of data to study human behavior associated with a variety of health conditions and medical treatments. Here we review recent work in mining social media for biomedical, epidemiological, and social phenomena information relevant to the multilevel complexity of human health. We pay particular attention to topics where social media data analysis has shown the most progress, including pharmacovigilance and sentiment analysis, especially for mental health. We also discuss a variety of innovative uses of social media data for health-related applications as well as important limitations of social media data access and use.


2021 ◽  
pp. 0739456X2110442
Author(s):  
Yunmi Park ◽  
Minju Kim ◽  
Jiyeon Shin ◽  
Megan E. Heim LaFrombois

This research examined social media’s role in understanding perceptions about the spaces in which individuals interact, what planners can learn from social media data, and how to use social media to inform urban regeneration efforts. Using Twitter data from 2010 to 2018 recorded in one U.S. shrinking city, Detroit, Michigan, this paper longitudinally investigated topics that people discuss, their emotions, and neighborhood conditions associated with these topics and sentiments. Findings demonstrate that neighborhood demographics, socioeconomic, and built environment conditions impact people’s sentiments.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Michael S. Lin ◽  
Yun Liang ◽  
Joanne X. Xue ◽  
Bing Pan ◽  
Ashley Schroeder

Purpose Recent tourism research has adopted social media analytics (SMA) to examine tourism destination image (TDI) and gain timely insights for marketing purposes. Comparing the methodologies of SMA and intercept surveys would provide a more in-depth understanding of both methodologies and a more holistic understanding of TDI than each method on their own. This study aims to investigate the unique merits and biases of SMA and a traditional visitor intercept survey. Design/methodology/approach This study collected and compared data for the same tourism destination from two sources: responses from a visitor intercept survey (n = 1,336) and Flickr social media photos and metadata (n = 11,775). Content analysis, machine learning and text analysis techniques were used to analyze and compare the destination image represented from both methods. Findings The results indicated that the survey data and social media data shared major similarities in the identified key image phrases. Social media data revealed more diverse and more specific aspects of the destination, whereas survey data provided more insights in specific local landmarks. Survey data also included additional subjective judgment and attachment towards the destination. Together, the data suggested that social media data should serve as an additional and complementary source of information to traditional survey data. Originality/value This study fills a research gap by comparing two methodologies in obtaining TDI: SMA and a traditional visitor intercept survey. Furthermore, within SMA, photo and metadata are compared to offer additional awareness of social media data’s underlying complexity. The results showed the limitations of text-based image questions in surveys. The findings provide meaningful insights for tourism marketers by having a more holistic understanding of TDI through multiple data sources.


Author(s):  
Suppawong Tuarob ◽  
Conrad S. Tucker

The authors of this work propose a Knowledge Discovery in Databases (KDD) model for predicting product market adoption and longevity using large scale, social media data. Social media data, available through sites such as Twitter® and Facebook®, have been shown to be leading indicators and predictors of events ranging from influenza spread, financial stock market prices, and movie revenues. Being ubiquitous and colloquial in nature allows users to honestly express their opinions in a unified, dynamic manner. This makes social media a relatively new data gathering source that can potentially appeal to designers and enterprise decision makers aiming to understand consumers response to their upcoming/newly launched products. Existing design methodologies for leveraging large scale data have traditionally relied on product reviews available on the internet to mine product information. However, such web reviews often come from disparate sources, making the aggregation and knowledge discovery process quite cumbersome, especially reviews for poorly received products. Furthermore, such web reviews have not been shown to be strong indicators of new product market adoption. In this paper, the authors demonstrate how social media can be used to predict and mine information relating to product features, product competition and market adoption. In particular, the authors analyze the sentiment in tweets and use the results to predict product sales. The authors present a mathematical model that can quantify the correlations between social media sentiment and product market adoption in an effort to compute the ability to stay in the market of individual products. The proposed technique involves computing the Subjectivity, Polarity, and Favorability of the product. Finally, the authors utilize Information Retrieval techniques to mine users’ opinions about strong, weak, and controversial features of a given product model. The authors evaluate their approaches using the real-world smartphone data, which are obtained from www.statista.com and www.gsmarena.com.


Author(s):  
Xiaomo Liu ◽  
Armineh Nourbakhsh ◽  
Quanzhi Li ◽  
Sameena Shah ◽  
Robert Martin ◽  
...  

2020 ◽  
Vol 376 ◽  
pp. 244-255 ◽  
Author(s):  
Zhiguang Zhou ◽  
Xinlong Zhang ◽  
Zhiyong Guo ◽  
Yuhua Liu

2015 ◽  
Vol 137 (7) ◽  
Author(s):  
Suppawong Tuarob ◽  
Conrad S. Tucker

Lead users play a vital role in next generation product development, as they help designers discover relevant product feature preferences months or even years before they are desired by the general customer base. Existing design methodologies proposed to extract lead user preferences are typically constrained by temporal, geographic, size, and heterogeneity limitations. To mitigate these challenges, the authors of this work propose a set of mathematical models that mine social media networks for lead users and the product features that they express relating to specific products. The authors hypothesize that: (i) lead users are discoverable from large scale social media networks and (ii) product feature preferences, mined from lead user social media data, represent product features that do not currently exist in product offerings but will be desired in future product launches. An automated approach to lead user product feature identification is proposed to identify latent features (product features unknown to the public) from social media data. These latent features then serve as the key to discovering innovative users from the ever increasing pool of social media users. The authors collect 2.1 × 109 social media messages in the United States during a period of 31 months (from March 2011 to September 2013) in order to determine whether lead user preferences are discoverable and relevant to next generation cell phone designs.


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