Conducting a Market-Demand Analysis: A Case Study of Major League Soccer Expansion

2017 ◽  
Vol 6 (1) ◽  
pp. 61-70
Author(s):  
Liz A. Sattler ◽  
Clint Warren ◽  
Rebecca M. Achen
Keyword(s):  
Demand Analysis ◽  
Sporting Events ◽  
Market Demand ◽  
Financial Success ◽  
Local Ownership ◽  
New Markets ◽  
Major League Soccer ◽  
Major League ◽  
To Come

Major League Soccer (MLS) has announced intentions to expand the league from 24 to 28 teams by 2022, with hints of further expansion to come. Expansion will allow the league to capitalize on the growing ticket and merchandise sales in new markets. League officials have 3 major considerations when choosing a city for expansion, which include a committed local ownership group with a passion for soccer and sufficient resources, a desirable geographic market with a history for supporting soccer and other sporting events, and a comprehensive stadium plan. Twelve cities across the country have submitted bids for expansion teams. Given the proposed bids, MLS needs to review the cities to determine which markets provide the highest likelihood of financial prosperity. As bid groups prepare their proposals for the committee, they will need to conduct a market-demand analysis. Each city will then be evaluated based on how well it meets the 3 criteria outlined by MLS, as well its ability to garner financial success.

Transitioning Business for a Circular Economy

2019 ◽  
Vol 2 (1) ◽  
Author(s):  
Susan EVANS
Keyword(s):  
Professional Practice ◽  
Circular Economy ◽  
Radical Change ◽  
Virtual Space ◽  
Professional Experience ◽  
Operational Model ◽  
New Vision ◽  
To Come ◽  
Space Requirements

This case study explores the strategic business opportunities, for Lane Crawford, an iconic luxury department store, to transition in a circular economy towards sustainability. A new experimentation framework was developed and conducted among cross departmental employees, during a Design Lab, with intention to co-create novel Circular Economy business concepts towards a new vision: the later was a reframe of the old system based on the principles of sustainability; to move beyond a linear operational model towards a circular economy that can contribute to a regenerative society. This work draws on both academic and professional experience and was conducted through professional practice. It was found that innovative co-created concepts, output from the Design Lab, can create radical change in a circular economy that is holistically beneficial and financially viable; looking forward to extract greater value a)Internal organization requires remodeling to transform towards a circular economy; b)Requirement for more horizonal teams across departments vs solely vertical; c)New language and relationships are required to be able to transition towards a circular economy; d)Some form of physical and virtual space requirements, for cross-disciplinary teams to come together to co-create; e)Ability to iterate, learn and evolve requires agency across the business

Financial Returns in Major League Soccer

2021 ◽  
pp. 152700252110227
Author(s):  
John Charles Bradbury
Keyword(s):  
United States ◽  
Ownership Structure ◽  
North American ◽  
Consumer Demand ◽  
Professional Sports ◽  
The United States ◽  
Professional Soccer ◽  
Major League Soccer ◽  
Major League ◽  
Sports Leagues

Major League Soccer (MLS) is the top-tier professional soccer league serving the United States and Canada. This study examines factors hypothesized to impact consumer demand for professional sports on team revenue in this nascent league. The estimates are consistent with positive returns to performance, novelty effects from newer teams, and varying impacts from roster quality and composition. Other factors hypothesized to be important for MLS teams (e.g., stadium quality and market demographics) are not associated with team revenue. The estimates are similar to findings in other major North American sports leagues, even though MLS operates with a unique single-entity ownership structure that has the potential to disincentivize individual team investments by league owners.

scholarly journals Balancing wood market demand and common property rights: a case study of a community in the Italian Alps

2014 ◽  
Vol 19 (5) ◽  
pp. 417-426 ◽  
Author(s):  
Alessandro Paletto ◽  
Isabella De Meo ◽  
Maria Giulia Cantiani ◽  
Dario Cocciardi
Keyword(s):  
Property Rights ◽  
Common Property ◽  
Market Demand ◽  
Italian Alps
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