The importance of building positive relationships between Hispanic audiences and Major League Soccer franchises: a case study of the public relations challenges facing Houston 1836

2008 ◽  
Vol 9 (4) ◽  
pp. 477-490 ◽  
Author(s):  
Ric Jensen ◽  
Jason Sosa
Keyword(s):  
Public Relations ◽  
Positive Relationships ◽  
The Public ◽  
Major League Soccer ◽  
Major League

Implementasi Human Relations melalui Kegiatan Informal

2020 ◽  
Vol 2 (1) ◽  
pp. 81-100
Author(s):  
Lydia Hazanah ◽  
Wiryo Setiana ◽  
Dyah Rahmi Astuti
Keyword(s):  
Public Relations ◽  
Qualitative Approach ◽  
Human Being ◽  
Research Subject ◽  
Human Relations ◽  
West Java ◽  
Regional Division ◽  
The Public ◽  
A Company

Perum Perhutani Divisi Regional Jawa Barat dan Banten merupakan perusahaan atau instansi yang melaksanakan Human Relations melalui kegiatan informal, kegiatan informal tersebut dilakukan oleh Unit Seksi Humas dan Protokoler pada Bidang Ekspert Madya Komunikasi dan Pelaporan. Peneliti tertarik melakukan penelitian ini dengan tujuan untuk menetahui bagaimana gambaran impelementasi Human Relations melalui kegiatan informal di Perum Perhutani. Paradigma yang digunakan dalam penelitian ini adalah konstruktivisme yang bertujuan untuk memaknai makna-makna yang diungkapkan informan. Pendekatan yang digunakan adalah pendekatan kualitatif yang bertujuan untuk memahami fenomena yang dialami oleh subjek penelitian secara utuh. Metode yang digunakan dalam penelitian ini adalah studi kasus, karena penulis ingin mengetahi aspek “how” dan “why”yang bertujuan untuk mengetahui karakteristik setiap manusia dengan cara berinteraksi secara langsung dan mendalam. Berdasarkan hasil penelitian menunjukkan bahwa implementasi Human Relations melalui kegiatan informal tersebut menggunakan konsep POAC yaitu perencanaan (Planning), pengorganisasian (Organizing), pelaksanaan (Actuating), dan pengawasan (Controling), sehingga dalam kegiatan informal di Perum Perhutani menerapkan atau mengimplementasi Human Relations melalui kegiatan informal tersebut dengan sebaik mungkin. Implementasi yang tercipta di Perum Perhutani dapat menciptakan kenyamanan, merasa dihargai dalam melaksanakan setiap pekerjaan, sehingga dapat dipahami pula bahwa implementasi Human Relations melalui kegiatan informal di Perum Perhutani telah dilaksanakan dengan baik sehingga dapat menciptakan serta meningkatan produktivitas dalam bekerja. Perum Perhutani Regional Division of West Java and Banten is a company or agency that carries out Human Relations through informal activities, informal activities are carred out by the Public Relations and protocol section unit in the field of experts in intermediate communication and reporting. Researchers are interested in doing this research with the aim to find out how the descripyion of Human Relations implementation through informal activities in Perhutani Public Division West Java and Banten Regional Division through the concept of POAC from planning, organizing, implementing to monitoring (controlling) the activity. The paradigm used in this study is contructivism which aims to interpret the meanings expressed by informants. The approach used is a qualitative approach that aims to understand the phenomenon experienced by the research subject in its entirety. The method used in this study is a case study, because the author wants to know the “how” and “why” aspects that aim to find out the caracteristics of each human being by interacting directly and deeply. Based on the results of the study showed that the implementation of Human Relations throught informal activities using the consept of POAC namely planning, organizing, actuating, and controlling, so that in informal activities in the Perhutani public corporate to implement Human Relations throught informal activites as well as possibl. The implementation created in Perum Perhutani can create comfort, feel valued in carrying out every job, so that it can be understood also that the implementation of Human Relations throught informal activites in Perum Perhutani has been carried out properly so as to create and improve productivity in work. 

Pengelolaan website sebagai Media Informasi Publik

2020 ◽  
Vol 2 (2) ◽  
pp. 201-220
Author(s):  
Rina Himaturipa ◽  
Abdul Azis Maarif ◽  
Yusuf Zaenal Abidin
Keyword(s):  
Public Relations ◽  
Management Process ◽  
City Governments ◽  
Regional Office ◽  
The Public ◽  
Study Approach ◽  
Fact Finding ◽  
Or Organization ◽  
Application Programs

Tujuan dari penelitian ini adalah untuk mengetahui proses pengelolaan dimulai dari pencarian data dan fakta, perencanaan, pengaplikasian program, serta tahap evaluasi. Proses ini merupakan rangkaian dari pengaplikasian konsep four step public relations yang dijalankan oleh humas Kantor Wilayah Kementrian Agama Provinsi Jawa Barat, yaitu tahap fact finding, planning and programming, taking actions and communications, and evaluations. Penelitian ini menggunakan paradigma konstruktivisme , pendekatan kualitatif dan metode studi kasus, mengenai suatu lembaga atau organisasi dengan berupa fenomena yang ada dan terjadi nyata disuatu lembaga atau organisasi. Hasil dari penelitian ini menerangkan bahwa proses pengelolaan website menghasilkan data yang terbagi kedalam dua bagian yaitu fakta primer dan sekunder , setelah data didapatkan selanjutnya perencanaan program aplikasi yang memudahkan publik, lalu pengaplikasian program aplikasi seperti halnya E-MTQ, SIMKAH, dan lain-lain, tahap akhir yaitu evaluasi yang dilakukan seperti Rapat Koordinasi dengan Pemerintah Provinsi dan Kab/Kota. Kata Kunci :  Pengelolaan; Humas; Website       The purpose of this research is to find out the management process, Fact Finding, Planning and programming, Taking Actions and communications, and evaluation stages. This process is a series of applications of the four-step public relations concept run by the PR of the Regional Office of the Ministry of Religion of West Java Province. Researchers also use a case study approach that is about an institution or organization in the form of phenomena that exist and occur real in an institution or organization. The results of this study explain that the website management process produces data which is divided into two parts, namely primary and secondary facts, after the data is obtained then the planning of application programs that facilitate the public, then application of application programs such as E-MTQ, SIMKAH, and others, the final stage is an evaluation conducted such as a Coordination Meeting with the Provincial and District / City Governments. Keywords: Management; PR; Website

Vigilant resilience: the possibilities for renewal through preparedness

2018 ◽  
Vol 23 (2) ◽  
pp. 212-225 ◽  
Author(s):  
Elizabeth Carlson
Keyword(s):  
Public Relations ◽  
Design Methodology ◽  
Renewal Theory ◽  
Theory Building ◽  
System Level ◽  
Content Type ◽  
The Public ◽  
Energy Company ◽  
Resilience Process

Purpose Post-crisis renewal discourse (Ulmer et al., 2007) is one form of communication that stakeholders may use as they attempt to organize for resilience. The purpose of this paper propose extending Discourse of Renewal Theory to explain how it could enact a different kind of resilience than scholars typically consider. Organizational resilience strategies often focus on the recovery or prevention stages of crisis management. Under conditions of persistent threat, it would be more productive for renewal discourse to emphasize greater preparedness. Design/methodology/approach To illustrate the need for this kind of theorizing, the author analyzes a case study that follows the public relations efforts of Canadian energy company Enbridge, Inc., in the aftermath of the 2010 Kalamazoo River oil spill. Findings By the criteria of Discourse of Renewal Theory, Enbridge attempted a renewal strategy, but it failed. By other criteria, however, it succeeded: it created the opportunity for richer dialogue among stakeholders about their interdependence and their competing interests. Originality/value By considering how elements of the resilience process may vary, this paper offers resources for more nuanced theory-building and theory-testing related to organizational and system-level resilience.

scholarly journals PUBLIKASI PEMBERITAAN DALAM PEMBENTUKAN CITRA LEMBAGA

2019 ◽  
Vol 4 (1) ◽  
pp. 80
Author(s):  
Mukaromah Mukaromah ◽  
Amida Yusriana
Keyword(s):  
Public Relations ◽  
Educational Institutions ◽  
Youth Voice ◽  
The Public ◽  
Csr Reporting ◽  
Central Java ◽  
The Media ◽  
The Masses ◽  
Alternative Reading

<p>Mass media is one of the media publications to the public in the formation of the Image. Important positive images are formed to foster public trust. News in the newspaper media is still interesting to be appointed in an effort to build a positive image of educational institutions. In addition to targeting the masses of young people, higher education institutions also target parents who are still familiar with conventional media such as newspapers. The case study in this study was Dian Nuswantoro University (Udinus) and news in the Suara Merdeka newspaper. Suara Merdeka is interesting to be appointed because the local  central Java newspaper has amounts of printing and is still an alternative reading in the Central Java region where this segmentation is in line with Udinus segmentation which is domiciled in Semarang, Central Java.<br />This study aims to analyze the theme of news that often arises about the institution, the frequency of occurrence of coverage in certain periodizations. Furthermore, this can be observed how the reporting of a media that has the power to shape the image of the institution. The method used is quantitative content analysis, which describes how the contents of the media using thematic and physical recording units are analyzed using the concept of public relations about media and the formation of the image of the institution.<br /> <br />The result can be seen that there are 9 sections in Suara Merdeka which present Udinus related news, namely Semarang Metro rubric, Edukasia, Screen, Page 1, Business Economy, Around Young Tugu, Salatiga News, Youth Voice Expressions. Screen Rubric occupies the highest position in the news, which is 70.3%. For the<br />theme that is often reported, there are four types of reporting, namely news related to the world of academics (products), related to environmental responsibility (CSR), reporting related the environment and reporting related<br />to the activities of communicating the activities of the institution.</p><p> </p>

scholarly journals Forms of Public Communication That are Written to Build Relations Between The Audience and Governmental Institutions: A Case Study of Governmental Institutions' Electronic Sites

2021 ◽  
Vol 8 (4) ◽  
pp. 250-274
Author(s):  
Shokhan Abubakr Ali
Keyword(s):  
Public Relations ◽  
Public Communication ◽  
Main Question ◽  
Main Site ◽  
The Public ◽  
Know How ◽  
Governmental Institutions ◽  
Appeals Court ◽  
Popular Writing

The electronic site is one of the latest forms of communication facilities that governmental institutions use to establish public relations with their audiences. Governmental institutions utilize a variety of services and initiatives to develop good relationships with their audiences. To bring their work and actions to the majority of the public, they use various forms of mass media. The title of this research (Forms of public communication that are written to build relations between the audience and governmental institutions: a case study of governmental institutions' electronic sites). The significance of this research has focused on all of the subjects reported on the official websites of governmental institutions, as well as the review of the subjects and all of the aspects to know how to write the subjects and to be aware of all of the activities that the institutions conduct. Thus, all organizations must maintain their main sites and be able to better guide their matters to the public, which is one of the most critical circles of contact between governmental institutions and local and international audiences. The main question of this study is to determine what type of public relations writing is used, in which area, and what governmental institutions' activities are. The study aims to demonstrate the most popular writing styles and genres for public relations, as well as to be aware of the principles of writing, and to illustrate the subjects and actions that the institution does. Knowing the details and specifics of the topics published on the institution's website is also essential. This thesis is a descriptive study using the content analysis approach, intending to analyze the subjects of the main site of the governmental institutions in Sulaimaniyah. For this reason, the Directorate of the Sulaimaniyah Appeals Court, the Passport Office of Sulaimaniyah Province, and the Sulaimaniyah Traffic Directorate have set out all matters for six months from December ١, ٢٠١٩ to January ٦, ٢٠٢٠. As a consequence, the working style is one of the methods that the three institutions have used most often, and the articles written adhere to the standards of public relations writing. The majority of their activities included (visiting, conferences, courses, gathering) the majority of their publications, and then mentioning the institution's services, which were solely focused on news.

scholarly journals Strategi Hubungan Masyarakat Lembaga Penyiaran Publik Televisi Republik Indonesia Jambi dalam Mempromosikan Program Acara

2019 ◽  
Vol 4 (2) ◽  
pp. 189-216
Author(s):  
Nopita Sari ◽  
Mila Wahyuni ◽  
Eka M. Taufani
Keyword(s):  
New Media ◽  
Public Relations ◽  
Sales Promotion ◽  
Communication Strategy ◽  
The Public ◽  
Study Approach ◽  
The Republic ◽  
Public Relations Strategy

This research is motivated by a phenomenon that occurs in the field of Public Relations (HUMAS) of the Republic of Indonesia Television Public Broadcasting Institution (LPP TVRI) Jambi. A strategy is needed by TVRI Jambi as times change where the interest of television viewers is decreasing due to competition from both private television and new media. The audience follows a style that has value. Therefore it is necessary to have a Public Relations in order to expand public knowledge about what programs exist at TVRI in order to increase the existence of TVRI Jambi. This study uses a qualitative method with a case study approach. Data collection methods used in the form of observation, documentation, and interviews with data analysis techniques, namely data reduction, data presentation, and data verification. The results of this study the authors found that the Public Relations Strategy in promoting TVRI Jambi programs to improve the quality of TVRI programs in the eyes of the public to better understand and know broadcasts on TVRI Jambi therefore Public Relations itself uses a communication strategy Public relations strategy, communication, advertising , sales promotion, publicity , corporate design The problems of Public Relations in promoting LPP TVRI programs in Jambi, weak human resources, PR efforts in promoting LPP TVRI Jambi programs in collaborating with other agencies.

Sign in / Sign up

Export Citation Format

Share Document