The African American Community and Professional Baseball: Examining Major League Baseball’s Corporate Social-Responsibility Efforts as a Relationship-Management Strategy

2019 ◽  
Vol 12 (3) ◽  
pp. 397-418 ◽  
Author(s):  
Shaun M. Anderson ◽  
Matthew M. Martin
Keyword(s):  
Corporate Social Responsibility ◽  
African Americans ◽  
Social Responsibility ◽  
Urban Youth ◽  
Relationship Management ◽  
Program Managers ◽  
Inner Cities ◽  
Relationship Management Theory ◽  
Major League ◽  
Corporate Social

In 1989, former Major League Baseball (MLB) player John Young created the Reviving Baseball in Inner Cities (RBI) program as a way to increase the number of African Americans becoming involved with the game of baseball. Along with this program, MLB created the Urban Youth Academy (UYA) in 2006 as a way to not only teach the game but also provide life skills to youth and adults. However, MLB continues to struggle in developing relationships and increasing involvement of African Americans. Therefore, the purpose of this study was to understand why African Americans are not interested or involved in MLB. Corporate social responsibility and relationship management theory were used as the frameworks for this study. Eleven RBI and UYA program managers were interviewed to determine the challenges they face in getting African Americans involved in the game. Results from this study indicated four themes regarding MLB program managers’ challenges: inconsistency in measuring success, lack of parental involvement, and lack of trust. A discussion, implications, and future directions are addressed.

Twitter and corporate social responsibility

2015 ◽  
Vol 31 (7) ◽  
pp. 35-37
Keyword(s):  
Social Media ◽  
Corporate Social Responsibility ◽  
Social Network ◽  
Social Responsibility ◽  
Relationship Management ◽  
News Medium ◽  
Full Potential ◽  
Content Type ◽  
Use Of Social Media ◽  
Corporate Social

Purpose – To examine the use of Twitter by companies for corporate social responsibility (CSR) communications and the management of relationships with stakeholders. Design/methodology/approach – Defines three communication strategies for one-way or two-way communication and assesses their value for relationship management. Uses social network analysis to evaluate Twitter use for CSR communication. Findings – Isn’t technology marvelous? Once upon a time – a decade or so ago – companies mainly talked to stakeholders as a whole, usually about the things they wanted to tell them. Now social media have given each of us the opportunity to have individual discussions with them about things that matter to us. But just because the technology’s available, doesn’t mean companies have to use it – and some seem strangely reluctant to engage in one-to-one dialogue, particularly in areas like CSR. Practical implications – Concludes that companies remain cautious in their use of social media to communicate their CSR activities and that few exploit Twitter’s full potential for relationship management. Social implications – Asks if more corporations will use social media for interactive dialogue and relationship management or if they will continue to treat Twitter as a news medium rather than a social network. Originality/value – Presents empirical evidence showing how – and how intensively – companies are using Twitter to communicate with stakeholders interested in CSR.

scholarly journals Making an Impact: An Initial Review of U.S. Sport League Corporate Social Responsibility Responses During COVID-19

2020 ◽  
Vol 13 (3) ◽  
pp. 335-343
Author(s):  
Danielle K. Smith ◽  
Jonathan Casper
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
National Football League ◽  
Qualitative Interviews ◽  
National Basketball Association ◽  
Sport League ◽  
Major League ◽  
Corporate Social ◽  
Negative Sentiment ◽  
Media Sentiment

COVID-19 has brought about an unprecedented time where a majority of major American sporting organizations have ceased competition. Corporate social responsibility (CSR) actions, historically an avenue for sport organizations to positively impact society, provide a compelling avenue of study during this time. While researchers have observed the role of CSR and crisis communication when the crisis arises from within the organization, there is a need to understand CSR shifts and responses when the crisis is on a societal level. This commentary examines efforts of major U.S. sport league CSR programs (National Basketball Association/Women's National Basketball Association, National Football League, Major League Baseball, Major League Soccer, and National Hockey League), starting in mid-March when the majority of organizations ceased competition. Data were gathered using a mixed-methods approach of qualitative interviews, secondary research, and social media sentiment analysis. Key findings included the emergence of two different approaches to CSR communication strategies among U.S. sport leagues as well as three clear themes of COVID-19-related communication: educate, assist, and inspire. In addition, this commentary provides an initial glance at consumer response to CSR programs, showing both positive and negative sentiment trends.

Green human resource management, corporate social responsibility and customer relationship management: relationship analysis in the Brazilian context

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Wesley Ricardo de Souza Freitas ◽  
Jorge Henrique Caldeira Oliveira ◽  
Adriano Alves Teixeira ◽  
Nelson Oliveira Stefanelli
Keyword(s):  
Corporate Social Responsibility ◽  
Resource Management ◽  
Social Responsibility ◽  
Human Resource Management ◽  
Human Resource ◽  
Customer Relationship Management ◽  
Relationship Management ◽  
Customer Relationship ◽  
Content Type ◽  
Corporate Social

PurposeThis paper aims to analyze green human resource management's (GHRM’s) relationships with corporate social responsibility (CSR) and customer relationship management in Brazilian companies.Design/methodology/approachA sample of 142 companies – from the electro-electronics, mechanical metals, packaging, footwear and plastics industries – was examined using the partial least squares method.FindingsThe results reveal that GHRM practices positively influence CSR practices, which act as a moderating construct to positively influence customer relationship management.Research limitations/implicationsThe results cannot be generalized due to the non-probabilistic sampling used; however, the results meet the requirements of the statistical methodology.Practical implicationsThese findings contribute to business managers' decision-making, as they demonstrate that organizations must develop a consistent culture focused on social and environmental issues. This also reveals that the human resources field can contribute to developing a socially correct company, with the subsequent possibility of satisfying customers to retain and create customer loyalty.Social implicationsThe results show that for a company to be sustainable from an economic, social, and environmental perspective, the involvement of human resource management is fundamental.Originality/valueThis paper contributes to academia by presenting a new theoretical model, tested using a sample of Brazilian companies, which illuminates GHRM as an area still under development.

scholarly journals The Implementation of Corporate Social Responsibility through Festival Ketoprak Pelajar Event at CV Amigo Mangesti Utomo, Klaten, Central Java, Indonesia

2019 ◽  
Vol 6 (4) ◽  
pp. 187
Author(s):  
Fitria Ayuningtyas ◽  
Windhi Tia Saputra ◽  
Samuel Yogasara
Keyword(s):  
Corporate Social Responsibility ◽  
New Media ◽  
Public Relations ◽  
Social Responsibility ◽  
The Public ◽  
Central Java ◽  
Relationship Management Theory ◽  
Corporate Social ◽  
The Relationship

Festival Ketoprak Pelajar event is a phenomenon that is quite unique when the rampant society with new media. Amigo Group initiated corporate social responsibility (CSR) which is divided into 2 (two) namely CSR Social and CSR Culture. Festival Ketoprak Pelajar is an event of Amigo Peduli Budaya initiated by Amigo Group. The purpose of holding an event is to continue to maintain the relationship between the company and the customer can stay well maintained. The purpose of this study is to know how the Implementation of Public Relations in Corporate Social Responsibility activities through Festival Ketoprak Pelajar event at Amigo Group. The theory used this time is Relationship Management theory, refers to the process of management relationship between the organization with internal and external public. While the method used by the author is qualitative, with case study approached. The results of this study explain the process of public relations work programs applied to companies that do not have a public relations division in particular and also without the help of the public relations agencies that exist.

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