Foundations' Civic Engagement With Stakeholders

Nonprofit organizations often adopt social media such as Facebook to encourage stakeholders to engage in the organizational mission. Calls to action via social media tend to reach subscribers who “like” or follow the organization via one-way communication. Researching effective approaches to dialogic communication, which asks followers to engage rather than observe, the authors focus on relationship management theory (RMT). RMT stresses organizational-stakeholder dynamic interactions. Using a quantitative modeling approach, the authors examine Facebook posts made by three different types of foundations (community, corporate, and independent) to determine how foundations call for stakeholder engagement. To date, few studies focus directly on types of posts and the response, or lack of response, to organizational messages via social media. Civic engagement requires action on the part of the stakeholder to address social problems. Defining participation and engagement varies by field and types of interaction. This research contributes to literature examining the “digital citizen.”

Communication Strategy For Women Organizations In Minimizing Female Violence During Pandemic

The emergence of pandemic Covid-19 which struck many countries reveals a veil from the viewpoint of the women's world. Besides women are easily infected with Covid-19, apparently women are also prone to violence because of their pandemic. This research used qualitative descriptive research. The research concentrate on communication strategies and used Ledinghem Burning's theory of Relationship Management Theory. The research also took samples of women's organizations that concentrate on dealing with cases of violence against women who are Legal Resource Center for Justice Gender and Human Rights (LRC-KJHAM) Central Java province. Researchers were looking for data from primary and secondary sources. Data collection techniques of this study were interview techniques and documentation. The results of this research was to know the strategy of communication implemented by LRJ-KJHAM in minimizing the occurrence of women violence in the pandemic is known as the Central Java region. The research also shows that the Relationship Management Theory was applied by the LRC-KJHAM manager so that the women remain protected from violence despite the health protocol when the Covid-19 runs strictly.

#sponsored: Consumer insights on social media influencer marketing

Through in-depth interviews with 15 women in the United States, this pilot study contributes to filling the gap in scholarship on consumer perceptions of sponsored content posted by social media influencers (SMI). We found women may follow social media influencers because of prior topic interests, perceived relatability, and authenticity. Social exchange and relationship management theories do not sufficiently account for purchasing decisions despite negative views of consumers. We argue for a new theory called Influencer-Follower Relationship Management Theory.

Eyes of the Storm: How Citizen Scientists Contribute to Government Forecasting and Risk Communication

Since the 1970s, the National Weather Service has trained citizens to collect, confirm, verify, or supplement radar and other data to contribute to a weather-ready nation. This study examines citizens who volunteer as weather spotters through a case study of an award-winning network. We uncover what motivates citizens to become involved in government science projects. Through the lens of relationship management theory and the related network approach, the study provides some of the first evidence on the benefits and drawbacks of citizens serving as amateur scientists and risk communicators and how these citizen scientists sustain their relationships with government scientists.

The African American Community and Professional Baseball: Examining Major League Baseball’s Corporate Social-Responsibility Efforts as a Relationship-Management Strategy

In 1989, former Major League Baseball (MLB) player John Young created the Reviving Baseball in Inner Cities (RBI) program as a way to increase the number of African Americans becoming involved with the game of baseball. Along with this program, MLB created the Urban Youth Academy (UYA) in 2006 as a way to not only teach the game but also provide life skills to youth and adults. However, MLB continues to struggle in developing relationships and increasing involvement of African Americans. Therefore, the purpose of this study was to understand why African Americans are not interested or involved in MLB. Corporate social responsibility and relationship management theory were used as the frameworks for this study. Eleven RBI and UYA program managers were interviewed to determine the challenges they face in getting African Americans involved in the game. Results from this study indicated four themes regarding MLB program managers’ challenges: inconsistency in measuring success, lack of parental involvement, and lack of trust. A discussion, implications, and future directions are addressed.

The Implementation of Corporate Social Responsibility through Festival Ketoprak Pelajar Event at CV Amigo Mangesti Utomo, Klaten, Central Java, Indonesia

Festival Ketoprak Pelajar event is a phenomenon that is quite unique when the rampant society with new media. Amigo Group initiated corporate social responsibility (CSR) which is divided into 2 (two) namely CSR Social and CSR Culture. Festival Ketoprak Pelajar is an event of Amigo Peduli Budaya initiated by Amigo Group. The purpose of holding an event is to continue to maintain the relationship between the company and the customer can stay well maintained. The purpose of this study is to know how the Implementation of Public Relations in Corporate Social Responsibility activities through Festival Ketoprak Pelajar event at Amigo Group. The theory used this time is Relationship Management theory, refers to the process of management relationship between the organization with internal and external public. While the method used by the author is qualitative, with case study approached. The results of this study explain the process of public relations work programs applied to companies that do not have a public relations division in particular and also without the help of the public relations agencies that exist.

Civic Engagement Through Social Media

Civic engagement through social media is a strategy employed by nonprofits typically using one-way targeted information dissemination to stakeholder groups. Improving the quality of communities and ameliorating social problems sustain nonprofit foundation missions, suggesting that two-way dialogic communication inspiring action is preferable for effective civic engagement over one-way communication. Using Facebook content analyses for three types of foundations—community, corporate, and independent grant making foundations—the authors employ a Relationship Management Theory (RMT) approach to assess effective civic engagement. RMT emphasizes the organization's dynamic interactions with stakeholder publics (Ledingham, 2003). The authors code posts according to whether they ask stakeholders to act (e.g. - asking users to respond to a question or share information). Using a quantitative modeling approach, they determine whether posts requesting stakeholder action are more likely to result in stakeholder engagement with posts. They examine type of post- status updates, external links, and multimedia- to determine whether type of post is also related to civic engagement. Facebook data for 300 randomly sampled high asset-foundations were accessed using a social media analytics program. Overall, the authors find that private and corporate foundations are more likely to use social media on average. However, community foundations are more likely to use social media as a call to action. This study informs foundations and the larger nonprofit community on how to apply such techniques to their own organizations for continuous improvement in supporting their missions and civic engagement goals. This study is also germane to other types of nonprofit and public organizations seeking to increase stakeholder engagement with social media platforms.

Foundations' Civic Engagement With Stakeholders

Nonprofit organizations often adopt social media such as Facebook to encourage stakeholders to engage in the organizational mission. Calls to action via social media tend to reach subscribers who “like” or follow the organization via one-way communication. Researching effective approaches to dialogic communication, which asks followers to engage rather than observe, the authors focus on relationship management theory (RMT). RMT stresses organizational-stakeholder dynamic interactions. Using a quantitative modeling approach, the authors examine Facebook posts made by three different types of foundations (community, corporate, and independent) to determine how foundations call for stakeholder engagement. To date, few studies focus directly on types of posts and the response, or lack of response, to organizational messages via social media. Civic engagement requires action on the part of the stakeholder to address social problems. Defining participation and engagement varies by field and types of interaction. This research contributes to literature examining the “digital citizen.”