FERROMAGNETIC FLUID AS A MODEL OF SOCIAL IMPACT

The paper proposes a new model of spin dynamics which can be treated as a model of sociological coupling between individuals. Our approach takes into account two different human features: Gregariousness and individuality. We will show how they affect a psychological distance between individuals and how the distance changes the opinion formation in a social group. Apart from its sociological aplications the model displays the variety of other interesting phenomena like self-organizing ferromagnetic state or a second order phase transition and can be studied from different points of view, e.g., as a model of ferromagnetic fluid, complex evolving network or multiplicative random process.