A COMPARATIVE STUDY OF PERFORMANCE OF THE DESIGN STRATEGIC GROUPS AND DESIGN STRATEGIES

2004 ◽  
Vol 01 (04) ◽  
pp. 373-392 ◽  
Author(s):  
WEN-CHIH CHANG ◽  
YEN HSU
Keyword(s):  
New Product Development ◽  
Design Strategy ◽  
Aggressive Response ◽  
Strategic Groups ◽  
Design Strategies ◽  
Passive Response ◽  
Home Appliance ◽  
And Performance ◽  
And Cluster Analysis ◽  
Response Group

The results generated from a questionnaire survey conducted in the period of 2002 to 2003 have shown that Taiwanese home appliance firms' product design strategy can be classified into passive response, aggressive response, and R&D focus groups according to characteristics classified by factor analysis and cluster analysis. Differences in issues related to the design strategy adopted by each group are highlighted from case studies. Performance in new product development differs among strategic groups. Overall, the aggressive response group performs the best, followed by the R&D focus group, and finally the passive response group. Some relationships between the design strategy related issues adopted by each strategic group and performance have been found after comparisons between them.

STRATEGIC GROUPS, PERFORMANCE, AND ISSUES RELATED TO PRODUCT DESIGN STRATEGY

2005 ◽  
Vol 09 (02) ◽  
pp. 133-154 ◽  
Author(s):  
WEN-CHIH CHANG ◽  
YEN HSU
Keyword(s):  
Product Development ◽  
Product Design ◽  
New Product Development ◽  
New Product ◽  
Design Strategy ◽  
Aggressive Response ◽  
Strategic Groups ◽  
Passive Response ◽  
Design Activities ◽  
Home Appliance

This study examined design cases involving new product development related to Taiwanese home appliance firms for exploring the strategic groups formed by local firms and their performance in new product development and other issues related to product design strategy. The questionnaire survey demonstrates that Taiwanese home appliance firms, in terms of product design strategy, can be grouped into passive response, aggressive response, and R&D focus groups. In their response to the challenges faced following Taiwan joining the WTO, firms in different strategic groups exhibited different financial and non-financial performance. Furthermore, they differed significantly in dealing with product design activities, particularly new product development types, product design features, motivations, and design appeals. Differences in these aspects may be the reason for their differences in new product development performance.

ORGANIZATIONAL INNOVATION, DESIGN AND NPD PERFORMANCE: THE ROLE OF CO-CREATION STRATEGY

2017 ◽  
Vol 21 (04) ◽  
pp. 1750033 ◽  
Author(s):  
YEN HSU
Keyword(s):  
New Product Development ◽  
Structural Equation ◽  
Organizational Innovation ◽  
Empirical Studies ◽  
New Product ◽  
Design Strategy ◽  
Equation Model ◽  
Design Methods ◽  
Design Strategies ◽  
Npd Performance

Within firms, procedures would be the site of a big pool of business assets that always take into account the preponderance of the firm’s physical and human capital. In enterprises, innovation, marketing, and product design should be closely coordinated. Most research has demonstrated that an effective connection among innovation R&D, marketing activities, and design pushes products into the marketplace and guarantees their success. However, empirical studies of the Co-creations among innovation, marketing, and design strategies in new product development (NPD) performance are rare. This gives an effective empirical contribution towards the emerging body of students developing the co-creation paradigm, mainly indicated by conceptual advances in strategic management logic. The overall aim of the paper is to unravel the nature of strategy processes of co-creation in innovation. In this study, enterprises from the Taiwan Bicycle Exporter’s Association (TBEA) database were chosen randomly as subjects. In the first survey, the status of the marketing strategy, innovation strategy, and design strategy was determined. After a new product was marketed for one year, a second survey was conducted as an NPD performance check. After repeated contact, 188 enterprises (23.5%) responded. Major findings of the study are as follows. (1) The structural equation model (SEM) results demonstrate a great fit between your theoretical model and observed data for innovation, marketing, and design methods. (2) The NPD performance is affected by an enterprise’s innovation, marketing, and design methods. Furthermore, innovation and marketing methods also influence NPD performance through design strategy. For NPD performance, design technique is both a completely independent variable as well as an intervening variable. (3) The NPD performance could be strengthened when businesses struggle for innovation, marketing, and design methods. Controlling the co-creation process is really a complex endeavor. The research findings claim that managers of co-produced service improvements develop an interactive procedure for inducing and imagining innovative actions of the network stars.

scholarly journals The Swedish furniture industry – a study of strategic groups and performance

2021 ◽  
pp. 1-14
Author(s):  
Staffan Brege ◽  
Tomas Nord ◽  
Harald Brege ◽  
Johan Holtström ◽  
Roland Sjöström
Keyword(s):  
Furniture Industry ◽  
Strategic Groups ◽  
And Performance

FACTORS AFFECTING ORGANISATIONAL ACCEPTANCE OF FORMAL NPD PROCESSES

2017 ◽  
Vol 21 (02) ◽  
pp. 1750011 ◽  
Author(s):  
KAI HOLZWEISSIG ◽  
JONAS RUNDQUIST
Keyword(s):  
New Media ◽  
New Product Development ◽  
New Product ◽  
Ease Of Use ◽  
Perceived Ease Of Use ◽  
Commercial Vehicles ◽  
Factors Affecting ◽  
Process Implementation ◽  
Organisational Structures ◽  
And Performance

Formal new product development (NPD) processes have become an important tool in NPD management. However, our understanding of what makes formal NPD process implementation successful in terms of acceptance and performance is still limited. This paper contributes to an improved understanding of factors affecting the acceptance and use of formal NPD processes. Our results show that acceptance of formal NPD processes is determined by several factors, such as ease of use, transparency of discourse, continuous improvement, involvement of NPD actors, and the ability to bridge differences in thinking. Furthermore, that acceptance of formal NPD processes affects NPD performance positively. These results draw on data from a survey posted to employees working for nine large manufacturers of commercial vehicles worldwide. The results should encourage managers to consider and enhance the factors affecting acceptance. This could be done through using new media for publication to increase transparency and perceived ease of use of the NPD process. Further acceptance of the formal NPD process is increased if it mirrors an operative reality and if organisational structures for improvement of the process are implemented and inclusive to employees involved in NPD.

Pre-Life and End-of-Life Combined Profit Optimization With Predictive Product Lifecycle Design

2012 ◽  
Author(s):  
Jungmok Ma ◽  
Minjung Kwak ◽  
Harrison M. Kim
Keyword(s):  
End Of Life ◽  
Design Strategy ◽  
Design Stage ◽  
Design Strategies ◽  
Product Lifecycle ◽  
Mining Technique ◽  
A Cell ◽  
Trend Mining ◽  
A Company ◽  
Lifecycle Design

The Predictive Product Lifecycle Design (PPLD) model that is proposed in this paper enables a company to optimize its product lifecycle design strategy by considering pre-life and end-of-life at the initial design stage. By combining lifecycle design and predictive trend mining technique, the PPLD model can reflect both new and remanufactured product market demands, capture hidden and upcoming trends, and finally provide an optimal lifecycle design strategy in order to maximize profit over the span of the whole lifecycle. The outcomes are lifecycle design strategies such as product design features, the need for buy-backs at the end of its life, and the quantity of products remanufacturing. The developed model is illustrated with an example of a cell phone lifecycle design. The result clearly shows the benefit of the model when compared to a traditional Pre-life design model. The benefit would be increased profitability, while saving more natural resources and reducing wastes for manufacturers own purposes.

scholarly journals A Structural Grammar Approach for the Generative Design of Diagrid-Like Structures

Buildings ◽  
2021 ◽  
Vol 11 (3) ◽  
pp. 90
Author(s):  
Francesco Cascone ◽  
Diana Faiella ◽  
Valentina Tomei ◽  
Elena Mele
Keyword(s):  
Minimum Weight ◽  
Three Dimensional ◽  
Tall Buildings ◽  
Shear Stiffness ◽  
Design Strategy ◽  
Design Criterion ◽  
Generative Design ◽  
Building Models ◽  
Local Strength ◽  
And Performance

An innovative generative design strategy, based on shape grammar, is proposed for the minimum-weight design of diagrid tall buildings. By considering the building as a three-dimensional vertical cantilever beam with a tubular section under horizontal load, it is evident that bending and shear stiffness demands vary along the width and elevation of the building. Further, while the structural design of tall buildings is usually governed by stiffness, the predominant design criterion for diagrids could be the local strength demand, especially for low slenderness values, thanks to the inherent rigidity of the triangular pattern. Starting from these considerations, in this paper, a generative design strategy is proposed, able to find diagrid patterns that accommodate the differentiated stiffness demand along width/elevation and satisfy the predominant design criterion, stiffness or strength. The design strategy is applied to tall building models characterised by different slenderness values. The comparison to diagrid patterns analysed in previous literature works in terms of structural weight and performance parameters highlights the effectiveness of the design strategy and the efficiency of the generated patterns.

Describing Ship-Design

2013 ◽  
Author(s):  
Ties van Bruinessen ◽  
Hans Hopman ◽  
Frido Smulders
Keyword(s):  
Industrial Structure ◽  
Complex Structure ◽  
Academic Research ◽  
Design Strategy ◽  
Ship Design ◽  
Design Strategies ◽  
Complex Interactions ◽  
Blank Sheet ◽  
Offshore Industry ◽  
Engineering Practices

The majority of European ship-design industry concentrates on the development of complex, one-off ‘specials’ for the offshore industry, like dredgers, drill ships, pipe-laying ships, et cetera. This industry is complex, not just in terms of the industrial structure but also in the terms of the object. To control the complexity the industry uses large and expansive knowledge basis that support the design, engineering and manufacturing activities. Within academic research the focus is close to practice and dominantly aims at developing knowledge and tools that supports engineering practices. As these strategies are aimed at controlling the complexity, they leave very little room for more innovative developments. On the other side of the spectrum there is a ship-design practice that does allow radical ship design: design and engineering from a blank sheet of paper. Not surprising that these projects are laborious and expensive. The space in between these two design strategies seems unaddressed in literature. The literature on the design of complex structures appears to be scarce, even though this is an area where European ship-design industry is heavily involved. The research this paper reports on aims to develop a design strategy for complex ships in between incremental and radical innovation. We interviewed stakeholders from ship industry, looked into the design literature to describe the present situation and finally performed case-studies in other fields of application for inspiration. Based on these studies we illustrate an alternative design strategy that leaves more space for innovation without the requirement to start from scratch. The approach focuses on the complex interactions between the different levels of decomposition in a complex structure such as a ship.

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