ORGANIZATIONAL INNOVATION, DESIGN AND NPD PERFORMANCE: THE ROLE OF CO-CREATION STRATEGY

2017 ◽  
Vol 21 (04) ◽  
pp. 1750033 ◽  
Author(s):  
YEN HSU
Keyword(s):  
New Product Development ◽  
Structural Equation ◽  
Organizational Innovation ◽  
Empirical Studies ◽  
New Product ◽  
Design Strategy ◽  
Equation Model ◽  
Design Methods ◽  
Design Strategies ◽  
Npd Performance

Within firms, procedures would be the site of a big pool of business assets that always take into account the preponderance of the firm’s physical and human capital. In enterprises, innovation, marketing, and product design should be closely coordinated. Most research has demonstrated that an effective connection among innovation R&D, marketing activities, and design pushes products into the marketplace and guarantees their success. However, empirical studies of the Co-creations among innovation, marketing, and design strategies in new product development (NPD) performance are rare. This gives an effective empirical contribution towards the emerging body of students developing the co-creation paradigm, mainly indicated by conceptual advances in strategic management logic. The overall aim of the paper is to unravel the nature of strategy processes of co-creation in innovation. In this study, enterprises from the Taiwan Bicycle Exporter’s Association (TBEA) database were chosen randomly as subjects. In the first survey, the status of the marketing strategy, innovation strategy, and design strategy was determined. After a new product was marketed for one year, a second survey was conducted as an NPD performance check. After repeated contact, 188 enterprises (23.5%) responded. Major findings of the study are as follows. (1) The structural equation model (SEM) results demonstrate a great fit between your theoretical model and observed data for innovation, marketing, and design methods. (2) The NPD performance is affected by an enterprise’s innovation, marketing, and design methods. Furthermore, innovation and marketing methods also influence NPD performance through design strategy. For NPD performance, design technique is both a completely independent variable as well as an intervening variable. (3) The NPD performance could be strengthened when businesses struggle for innovation, marketing, and design methods. Controlling the co-creation process is really a complex endeavor. The research findings claim that managers of co-produced service improvements develop an interactive procedure for inducing and imagining innovative actions of the network stars.

Impact of Knowledge Management Capabilities on New Product Development and Company Performance

2018 ◽  
Vol 18 (01) ◽  
pp. 2170001
Author(s):  
Hakki Yildirmaz ◽  
M. Atilla Öner ◽  
Nicole Herrmann
Keyword(s):  
Knowledge Management ◽  
Product Development ◽  
New Product Development ◽  
Knowledge Creation ◽  
Structural Equation ◽  
New Product ◽  
Equation Model ◽  
Business Strategies ◽  
Company Performance ◽  
Management Capabilities

Managing knowledge is a critical challenge for organizations while it is a major potential for gaining competitive advantage. This empirical study confirms and improves a framework which proposes a link between knowledge management enablers and knowledge creation process. The model introduces improvements on the process-oriented perspective of knowledge by using the knowledge creation model by adding business strategies and market dynamism to the model. As an inter-mediator, new product development is accepted. This research provides a structural equation model (SEM) that can be referred by academicians and enables managers a tool that can be used for seeking sound strategies.

DIGITAL TRANSFORMATION IN THE NEW PRODUCT DEVELOPMENT PROCESS: THE ROLE OF IT-ENABLED PLM SYSTEMS FOR RELATIONAL, STRUCTURAL, AND NPD PERFORMANCE

2019 ◽  
Vol 23 (07) ◽  
pp. 1950067 ◽  
Author(s):  
FIONA MARIA SCHWEITZER ◽  
MATTHIAS HANDRICH ◽  
SVEN HEIDENREICH
Keyword(s):  
Product Development ◽  
Empirical Evidence ◽  
New Product Development ◽  
Structural Equation ◽  
New Product ◽  
Product Lifecycle Management ◽  
Digital Transformation ◽  
Product Development Process ◽  
Manufacturing Companies ◽  
Npd Performance

Companies increasingly use digital product lifecycle management (PLM) systems with information technology (IT)-based workflow and product data management functions to assist new product development (NPD). However, empirical evidence on whether and how such digital transformation in PLM contributes to NPD performance is scarce. The objective of this paper is to fill this void. We use Assemblage Theory to develop a theoretical model that links the digital transformation in PLM to performance and focus on the extent to which IT-based data gathering and exchange occur in NPD. We carry out a quantitative survey among 216 key informants of manufacturing companies and use structural equation modelling on the resultant data to provide empirical evidence for our hypothesis. We find that the level of digital transformation in PLM positively influences structural and relational performance and, in effect, also enhances NPD performance. Our findings also show that organisational complexity positively moderates these relationships. For managers, our findings demonstrate the value of digital transformation for managing the NPD process, notably in larger, more complex organisations.

Impact of Knowledge Management Capabilities on New Product Development and Company Performance

2018 ◽  
Vol 15 (04) ◽  
pp. 1850030 ◽  
Author(s):  
Hakki Yildirmaz ◽  
M. Atilla Öner ◽  
Nicole Herrmann
Keyword(s):  
Knowledge Management ◽  
Product Development ◽  
New Product Development ◽  
Knowledge Creation ◽  
Structural Equation ◽  
New Product ◽  
Equation Model ◽  
Business Strategies ◽  
Company Performance ◽  
Management Capabilities

Managing knowledge is a critical challenge for organizations while it is a major potential for gaining competitive advantage. This empirical study confirms and improves a framework which proposes a link between knowledge management enablers and knowledge creation process. The model introduces improvements on the process-oriented perspective of knowledge by using the knowledge creation model by adding business strategies and market dynamism to the model. As an inter-mediator, new product development is accepted. This research provides a structural equation model (SEM) that can be referred by academicians and enables managers a tool that can be used for seeking sound strategies.

Entrepreneurial Bricolage and New Product Development Performance in New Ventures: The Contingent Effects of Founding Team Involvement

2021 ◽  
Vol 0 (0) ◽  
Author(s):  
Xinchun Wang ◽  
Xiaoyu Yu ◽  
Xiaotong Meng
Keyword(s):  
Product Development ◽  
New Product Development ◽  
Resource Constraints ◽  
New Ventures ◽  
New Products ◽  
New Product ◽  
Strategic Decision ◽  
Entrepreneurial Bricolage ◽  
Founding Team ◽  
Npd Performance

Abstract New product development (NPD) performance is a key determinant of a new venture’s success. However, compared with established firms, new ventures often suffer from resource constraints when developing new products. Entrepreneurial bricolage is reported in the literature as an alternative strategic option that enables managers to overcome resource constraints when developing new products. However, because new ventures are often founded by an entrepreneurial team, the effectiveness and efficiency of using bricolage to improve NPD performance might be contingent on how the founding team plays its roles in this process. Using data from 323 new ventures in China, we find support for the critical role of entrepreneurial bricolage in improving NPD success under resource constraints. More importantly, our results reveal that the bricolage strategy is more likely to benefit a venture when the founding team is composed of members with diverse functional backgrounds and is not heavily involved in strategic decision-making.

scholarly journals How Leaders’ Positive Feedback Influences Employees’ Innovative Behavior: The Mediating Role of Voice Behavior and Job Autonomy

2021 ◽  
Vol 13 (4) ◽  
pp. 1901 ◽  
Author(s):  
Wang Ro Lee ◽  
Suk Bong Choi ◽  
Seung-Wan Kang
Keyword(s):  
Positive Feedback ◽  
Structural Equation ◽  
Organizational Innovation ◽  
Equation Model ◽  
Service Industries ◽  
Mediating Effect ◽  
Job Autonomy ◽  
Innovative Behavior ◽  
Voice Behavior ◽  
Innovative Behaviors

This study investigated the effects of a leader’s feedback behavior on the followers’ innovative behaviors, and the mediating effects of voice behavior and job autonomy in the above relationship. To test the analytical model with the hypotheses, survey data were collected from 527 Korean employees working in 35 companies from manufacturing, distribution, and service industries. A structural equation model analysis was performed to test the hypotheses. The results of our empirical analysis are as follows. First, it was found that positive feedback from the leader positively influenced the followers’ voice behaviors, job autonomies, and innovative behaviors. Second, voice behavior and job autonomy were confirmed to have a positive mediating effect between the leader’s feedback and the innovative behavior of the followers. These findings imply that a leader’s feedback behavior contributes toward enhancing the followers’ innovative behaviors in the process of organizational innovation. We suggest that organizations and managers pay attention to the benefits of feedback activities and facilitate key mechanisms that connect them to employee innovation behavior, effectively.

Improving new product development performance by risk management

2016 ◽  
Vol 31 (3) ◽  
pp. 418-425 ◽  
Author(s):  
Mehran Salavati ◽  
Milad Tuyserkani ◽  
Seyyede Anahita Mousavi ◽  
Nafiseh Falahi ◽  
Farshid Abdi
Keyword(s):  
Risk Management ◽  
Product Development ◽  
New Product Development ◽  
Small Sample Size ◽  
New Product ◽  
Small Sample ◽  
Content Type ◽  
Total Performance ◽  
The Relationship ◽  
Npd Performance

Purpose The principal aim of this study is to investigate the relationship between technological, marketing, organizational and commercialization risk management on new product development (NPD) performance. Design/methodology/approach Based on questionnaire, the data were collected from a sample of general automotive industry in Iran. Based on theoretical considerations, a model was proposed and descriptive statistic and hierarchical regression were used to measure the relationship between risk management factors and NPD performance. Findings Data analysis revealed that if organization can amplify their knowledge and information about risk and main factors that affect NPD process, not only can they do their work better but can also increase their ability to predict future happenings that affect performance. Research limitations/implications First, due to the relatively small sample size, caution should be exercised when interpreting the results. Second, the data were collected from automotive producer in Iran, which may restrict to some extent generalizability of the findings. Practical implications The results suggest that managers should consider more attention to risk management. If managers spread the risk management in all aspects of the NPD project, total performance will be increased and it can develop the probability of NPD success. Also organizations should perform great market research due to best commercialization. Originality/value Past researches have presented complete information about NPD process. But identifying and considering the effect of the risk management parameters that are connected to the NPD process were the main thrusts to perform the study. In this paper, based on past research about risk management of NPD, the extra aspect of process that can improve total performance of NPD has been examined.

The contingent effects of coopetition on new product development under dual institutional interactions: evidence from China

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Hao Shen ◽  
Yu Gao ◽  
Chuan Liu ◽  
Xiangru Chen
Keyword(s):  
Product Development ◽  
New Product Development ◽  
Structural Equation ◽  
New Product ◽  
Government Support ◽  
Equation Modeling ◽  
Institutional Environments ◽  
Dual Nature ◽  
Content Type ◽  
Business Context

Purpose Integrating the coopetition perspective with institutional theory, this study aims to determine how balanced patterns (BPs) and combinative patterns (CPs) of coopetition impact firms’ new product development (NPD) and how these effects are contingent on the various types of interactions between firms and the institutional environments in which they are embedded. Design/methodology/approach To test the hypotheses, 303 firms in China were surveyed. Based on the responses, the proposed model was estimated using structural equation modeling and hierarchical regression analysis. Findings The findings indicate that CP of coopetition enhances NPD but a BP of coopetition impedes NPD. Further, the results suggest that obtaining government support positively moderates the effect of the CP on NPD but negatively moderates the effect of the BP. Conversely, influencing government policy negatively moderates the effect of the CP but positively moderates that of the BP on NPD. Research limitations/implications The findings indicate that different patterns of inter-firm coopetition may have different effects on NPD, thus, providing a holistic and dynamic understanding of the contingent value of coopetition for NPD. The findings also suggest that the complex effects of coopetition on NPD are influenced by institutional interactions, introducing further contingencies to the process of coopetition-based innovation. Practical implications This study provides guidelines for managers seeking to fully understand and capitalize on the dual nature of coopetition: they should be cautious about the different patterns of competition – cooperation interaction and manage their interactions with institutional environments to increase the benefits and avoid the potential damage that different types of coopetition may bring. Originality/value This study offers direct insights into the balanced nature of coopetition and opens up an avenue for further exploration of the specific effects of cooperation dominance and competition dominance on firm performance in the business-to-business context. Moreover, the proposed contingency model offers a potential interface between institutional and coopetition research on NPD in marketing and strategic fields.

New Product Development in Malaysia: Does Organizational Background Really Matter?

2014 ◽  
Vol 68 (3) ◽  
Author(s):  
Tan Owee Kowang ◽  
Amran Rasli ◽  
Choi Sang Long
Keyword(s):  
Product Development ◽  
Research And Development ◽  
New Product Development ◽  
New Products ◽  
New Product ◽  
Multinational Companies ◽  
Product Performance ◽  
Survey Questionnaire ◽  
New Product Performance ◽  
Npd Performance

New Product Development (NPD) is vital in assisting Research and Development (R&D) based organizations to adapt to the changes in markets and technology for competitive advantage. Ensuring the success of new products and optimization of new product performance is critical and essential for Research and Development based organizations.  Hence, this study is carried out to explore does organizational background in term of company’s ownership (i.e. local or multinational companies) and operational scales (i.e. number of Research and Development staffs) affect NPD performance of Research and Development companies in Malaysia. In line with this, 8 New Product Development performance attributes were identified from literature review. These attributes were subsequently formulated into a survey questionnaire and responded by 186 respondents. Thereafter, the effect of organizational ownership and operational scale toward NPD performance are examined separately via Independent Sample t-test and Analysis of Variance (ANOVA). Finding from the study revealed that the level of NPD performance in multinational R&D companies is higher than local R&D companies. Findings from this research also implied that NPD performance can be further improved by increasing number of R&D staffs.  

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