Business Models and Transactions in C2C Social Commerce: Practices of Selected Social Commerce Practitioners in Thailand

2018 ◽  
Vol 15 (06) ◽  
pp. 1850048
Author(s):  
Atchara Leeraphong ◽  
Borworn Papasratorn
Keyword(s):  
Social Media ◽  
Business Models ◽  
User Interaction ◽  
Interaction Patterns ◽  
Social Commerce ◽  
Direct Observations ◽  
Transaction Process ◽  
User Interaction Patterns ◽  
Different Characteristics ◽  
Logical Process

There has been an increase in the popularity of using social media for commercial purposes, and this is commonly known as consumer-to-consumer (C2C) social commerce (s-commerce). Thailand is among one of the world’s largest C2C s-commerce markets; however, its C2C s-commerce has different characteristics from traditional e-commerce. This study investigated the patterns of various C2C s-commerce business models and purchasing processes being used in Thailand, based on data collection from interviews and direct observations. The findings revealed the patterns of the transaction process, including advertising, searching, negotiation and ordering, payment, and delivery. It also been found that there are six business models in C2C s-commerce: S-retailing, S-specific market, S-preorder, S-auction, S-reverse auction, and S-portal. The activities in C2C s-commerce were presented by using the logical process diagram to show differences in user interaction patterns and business arrangements. A solid understanding of business models and purchasing processes will help sellers to improve process effectiveness, as well as helping buyers reduce the risk when making purchases using C2C s-commerce in Thailand.

scholarly journals S-Commerce Transactions and Business Models in Southeast Asia: A Case Study in Thailand

2018 ◽  
Vol 3 (1) ◽  
pp. 65 ◽  
Author(s):  
Atchara Leeraphong ◽  
Borworn Papasratorn
Keyword(s):  
Southeast Asia ◽  
Social Networking ◽  
Value Creation ◽  
Online Survey ◽  
Business Models ◽  
Business Community ◽  
Social Commerce ◽  
Direct Observations ◽  
Transaction Process

Social networking platforms such as Facebook, Instagram and Line have recently gained enormous popularity for commercial purposes among social media users, and is commonly known as C2C social commerce (SC). These new online businesses are continuing to flourish in Southeast Asia especially in Thailand where the C2C-SC market size is significant. To get a clear picture of C2C-SC in Southeast Asia, this study investigated the patterns of purchasing processes and business models being used in Thailand. The data was gathered from direct observations and an online survey. The findings revealed that the typical purchasing process of this channel consists of five basic steps: advertising, searching, negotiation and ordering, payment, and delivery. The business models can be categorized into five models: S-retailing, S-specific market, S-preorder, S-auction and S-reverse auction. The results may contribute to promote SC activities and value creation for the local business community in this region. Social networking users who wish to build their businesses on SC can reference our findings to provide transaction process effectiveness and promote more satisfactory services to their customers.Keywords: C2C Social commerce, business models, s-commerce transactions

Using data mining to track the information spreading on social media about the COVID-19 outbreak

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Yunfei Xing ◽  
Wu He ◽  
Gaohui Cao ◽  
Yuhai Li
Keyword(s):  
Social Media ◽  
User Interaction ◽  
Health Concern ◽  
Data Sets ◽  
Evolutionary Trend ◽  
Global Public Health ◽  
Content Type ◽  
Information Spreading ◽  
Using Data ◽  
Different Characteristics

Purpose COVID-19, a causative agent of the potentially fatal disease, has raised great global public health concern. Information spreading on the COVID-19 outbreak can strongly influence people behaviour in social media. This paper aims to question of information spreading on COVID-19 outbreak are addressed with a massive data analysis on Twitter from a multidimensional perspective. Design/methodology/approach The evolutionary trend of user interaction and the network structure is analysed by social network analysis. A differential assessment on the topics evolving is provided by the method of text clustering. Visualization is further used to show different characteristics of user interaction networks and public opinion in different periods. Findings Information spreading in social media emerges from different characteristics during various periods. User interaction demonstrates multidimensional cross relations. The results interpret how people express their thoughts and detect topics people are most discussing in social media. Research limitations/implications This study is mainly limited by the size of the data sets and the unicity of the social media. It is challenging to expand the data sets and choose multiple social media to cross-validate the findings of this study. Originality/value This paper aims to find the evolutionary trend of information spreading on the COVID-19 outbreak in social media, including user interaction and topical issues. The findings are of great importance to help government and related regulatory units to manage the dissemination of information on emergencies, in terms of early detection and prevention.

scholarly journals Identifying User Interaction Patterns in E-Textbooks

2015 ◽  
Vol 2015 ◽  
pp. 1-12 ◽  
Author(s):  
Santeri Saarinen ◽  
Tomi Heimonen ◽  
Markku Turunen ◽  
Mirjamaija Mikkilä-Erdmann ◽  
Roope Raisamo ◽  
...  
Keyword(s):  
User Study ◽  
Concept Map ◽  
User Interaction ◽  
Summative Evaluation ◽  
Interaction Patterns ◽  
User Interaction Patterns ◽  
Interaction Types ◽  
Navigational Aids ◽  
University Setting

We introduce a new architecture for e-textbooks which contains two navigational aids: an index and a concept map. We report results from an evaluation in a university setting with 99 students. The interaction sequences of the users were captured during the user study. We found several clusters of user interaction types in our data. Three separate user types were identified based on the interaction sequences: passive user, term clicker, and concept map user. We also discovered that with the concept map interface users started to interact with the application significantly sooner than with the index interface. Overall, our findings suggest that analysis of interaction patterns allows deeper insights into the use of e-textbooks than is afforded by summative evaluation.

Resources and Value Co-Creation in Social Commerce

2021 ◽  
pp. 621-633
Author(s):  
Edward Entee
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Business Models ◽  
Future Research ◽  
Social Commerce ◽  
Social Networking Services ◽  
The Way

Social media (SM) is fundamentally changing the way firms conduct business and, in the process, destroying existing business models (BM). Therefore, businesses need to have a BM adaptable to social commerce (SC), which is commerce utilizing social networking services. This viewpoint for future research has questions on the types of SC BM, the value co-created by these models, and the required resources. The study proposes a framework to explore potential BM associated with social media based on their requirements and evaluate the performance of these BM. On the tenets of the study, this viewpoint argues for the need to develop BM for SC and how value is co-created and the resources underpinning this co-creation.

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