scholarly journals S-Commerce Transactions and Business Models in Southeast Asia: A Case Study in Thailand

2018 ◽  
Vol 3 (1) ◽  
pp. 65 ◽  
Author(s):  
Atchara Leeraphong ◽  
Borworn Papasratorn

Social networking platforms such as Facebook, Instagram and Line have recently gained enormous popularity for commercial purposes among social media users, and is commonly known as C2C social commerce (SC). These new online businesses are continuing to flourish in Southeast Asia especially in Thailand where the C2C-SC market size is significant. To get a clear picture of C2C-SC in Southeast Asia, this study investigated the patterns of purchasing processes and business models being used in Thailand. The data was gathered from direct observations and an online survey. The findings revealed that the typical purchasing process of this channel consists of five basic steps: advertising, searching, negotiation and ordering, payment, and delivery. The business models can be categorized into five models: S-retailing, S-specific market, S-preorder, S-auction and S-reverse auction. The results may contribute to promote SC activities and value creation for the local business community in this region. Social networking users who wish to build their businesses on SC can reference our findings to provide transaction process effectiveness and promote more satisfactory services to their customers.Keywords: C2C Social commerce, business models, s-commerce transactions

2018 ◽  
Vol 15 (06) ◽  
pp. 1850048
Author(s):  
Atchara Leeraphong ◽  
Borworn Papasratorn

There has been an increase in the popularity of using social media for commercial purposes, and this is commonly known as consumer-to-consumer (C2C) social commerce (s-commerce). Thailand is among one of the world’s largest C2C s-commerce markets; however, its C2C s-commerce has different characteristics from traditional e-commerce. This study investigated the patterns of various C2C s-commerce business models and purchasing processes being used in Thailand, based on data collection from interviews and direct observations. The findings revealed the patterns of the transaction process, including advertising, searching, negotiation and ordering, payment, and delivery. It also been found that there are six business models in C2C s-commerce: S-retailing, S-specific market, S-preorder, S-auction, S-reverse auction, and S-portal. The activities in C2C s-commerce were presented by using the logical process diagram to show differences in user interaction patterns and business arrangements. A solid understanding of business models and purchasing processes will help sellers to improve process effectiveness, as well as helping buyers reduce the risk when making purchases using C2C s-commerce in Thailand.


Author(s):  
Cozmiuc Claudia Diana

This chapter is a descriptive and explicative case study about value creation at Siemens in an uncertain and in a certain environment. Siemens has implemented economic value-added-based management since 1998. The empirical data analysis highlights value creation at Siemens at the beginning of the innovation lifecycle, when the environment is uncertain, and at the end of the innovation lifecycle, when contracts are signed, and the environment becomes predictable. Innovation is first placed in open networks, in which start-ups are essential, to which venture capital is allocated using business models. This is the ideation stage of the product lifecycle, when competitive advantage, the essence of value creation in both theory and the Siemens example, is created. Innovation matures, and Siemens closes contracts with customers about existing customer offerings. These contracts are managed as projects and funded with equity and debt. This is the stage when sufficient data exists to plan economic value added, the focus of Siemens' corporate governance.


Author(s):  
Savvas Papagiannidis

This chapter covers the concept of e-business models and how they relate to the music video and television environments. After identifying the value creation chain of music and video broadcasting to provide a context for the chapter, it assesses independent producers and aggregators of content, important new factors in the value chain of entertainment, as well as the various mechanisms through which content is reproduced. Following a comparison of the music and video/television business models, a case study is presented which exemplifies the reconfigured value chain presented herein. The background, development, and outputs of Current TV are presented in order to highlight the ultimate issue clarified in this chapter–that the changing nature of music, video, and television broadcasting markets combined with faster broadband connection–will continue to underpin radical changes in both music and television industries.


SAGE Open ◽  
2020 ◽  
Vol 10 (2) ◽  
pp. 215824402093622
Author(s):  
Md. Alamgir Hossain ◽  
Minho Kim

The study aims to examine user’s perceptions of the service quality of social networking sites (SNSs), contributing to customer satisfaction and usage intention leading to social commerce (s-commerce) intention. An online survey with a structured questionnaire was conducted to obtain contextual data, comprising 549 valid samples. The results indicate that outcome and environment quality have a significant influence on satisfaction, whereas interaction and outcome quality have a positive impact on usage intention of SNSs. Satisfaction is a noble indicator of usage intention; social capital and perceived trusts have a significant effect on s-commerce intention; and usage intention has the greatest influence on s-commerce intention. Perceived trust proves to be an important partial mediator between usage intention and s-commerce intention. Our results highlight the important role of service quality in behavioral perceptions of SNS users, shed much light on the social capital and s-commerce intention, and provide valuable contributions for understanding s-commerce behavior in SNSs context. The results of this study bridge gaps in SNS literature by demonstrating how s-commerce vendors or SNS practitioners can increase service quality, resulting in increased customer satisfaction and usage intention and thereby affecting the acceptance of s-commerce.


2012 ◽  
Vol 3 (1) ◽  
pp. 11-32 ◽  
Author(s):  
Siddhartha SenGupta

In spite of rapid strides in evolving Architecture processes that can help Enterprises leverage IT for creating Value, shortcomings are widely perceived. In this paper, the author discusses four points. Part I covers structuring the enterprise, business value and its measurement and maximizing returns from IT assets. This part examines architecting for value, IT enabled. It is suggested that, since the impacts are generally inseparable, IT changes should be planned within a holistic framework considering all other business considerations, merging all enterprise capabilities and all approaches from different disciplines to creating Value. Further, this Architecture should be aligned with the Architecture of the business, i.e., with business models, rather than with business strategies. A subsequent paper will study the application through a case study and share recommendations for IT services vendors.


2015 ◽  
Vol 11 (2) ◽  
pp. 201-220 ◽  
Author(s):  
Louise Lee

Purpose – This paper aims to investigate the contribution of brokers to business non-profit collaborations, in the context of employee volunteering. It investigates the roles brokers play and ways they contribute to value creation within social alliances. Design/methodology/approach – This research focusses on a case study of a UK employee volunteering broker programme run by a local volunteer centre. A combined qualitative methodology involved document analysis and interviews, with brokers and business, community and government partners involved in employee volunteering collaborations. Findings – Brokers play three key roles in business non-profit collaboration as connectors, facilitators/co-designers and learning catalysts. These roles help stimulate manifestations of associational value, transferred resource value, interaction value and synergistic value. Research limitations/implications – Results indicate brokers play an important part in nurturing conditions underpinning innovation and value co-creation, key characteristics of transformational forms of business non-profit collaboration. This study was based on a single case study. Future research could explore broker contributions within a variety of business non-profit settings. Practical implications – For managers implementing business non-profit collaborations, this paper provides a framework depicting key broker roles and ways brokers enable collaborative value that may be useful when assessing whether to use the services of a broker. Originality/value – This paper enriches the understanding of business non-profit collaboration and the role of individual actors in affecting value creation, an under-researched area in the social alliance literature. It provides a framework for assessing broker contributions in business non-profit collaborations.


Author(s):  
Edward Entee ◽  
Anthony Afful-Dadzie

Social networking sites such as Facebook have developed massive acceptance as commercial channels among users, and this is commonly known as social commerce. Despite the significance of social media sites for commercial purposes, entrepreneurs struggle with capability development as well as strategies to achieve benefits. To address this gap, this chapter presents a teaching case study that explores how a microentrepreneur used social media as a resource to create social commerce capabilities to achieve benefits. Lessons learnt are proposed in the case, and questions for reflections are proposed whilst a debate topic is also suggested.


2015 ◽  
pp. 2126-2150
Author(s):  
Te Fu Chen

This chapter focuses on a new business model in social networking, uses platform strategy to discuss possible business models, evaluates the optimal model for partnering with social networking service providers. This research develops a new revenue business model in social networking with a case study and discusses its potential monetization business model. The chapter reviews five business models including: 1) social media startups; 2) challenges social networks face: must monetize or die; 3) a case study of the new effective social business model – Facebook; 4) monetization: Facebook revenue and business model; and 5) a discussion of monetizing social networks: the four dominant business models and how you should implement them in the future. Through a comprehensive review, the chapter proposes a social media monetization model as the reference for firms to implement new business models of social networking.


2019 ◽  
Vol 33 (3) ◽  
pp. 384-407 ◽  
Author(s):  
Sabrina Schneider ◽  
Thomas Clauß

Business models for sustainability (BMFS) explicitly consider, jointly, economic with social and/or ecological value contributions. Thus, managing BMFS requires that one should combine multiple institutional logics, consider different stakeholders, and integrate distinct value dimensions. While research into BMFS has proposed frameworks and tools to capture this complexity, the mechanisms that underlie the interaction of the economic with social and/or ecological value creation cycles in BMFS remain unknown. We use a longitudinal, multiple-case study approach to identify a framework of fundamental choices and consequences that lead to economic and social/ecological value creation. Our findings highlight the interdependence of a set of three fundamental choices (an ambition to cater for multiple purposes, behavioral consistency, and collaboration) that lead to a virtuous circle of reinforcing consequences and cascaded value creation. Furthermore, we show how acceptance of limitations and restrictions functions as a powerful coping mechanism to deal with paradox tensions.


2021 ◽  
Vol 23 (4) ◽  
pp. 1-29
Author(s):  
Diana Claudia Cozmiuc ◽  
Richard Pettinger

Digital transformation since year 2010 has provided a huge worldwide market with digital consultants as top players. Digital transformation is a socio-economic phenomenon subject to lengthy surveys and actual cases on behalf of digital consultants between 2010-2020. By the end of the 2010s, digital transformation management has been reviewed in scientific journals. This is an instrumental case study about digital transformation at PWC, Siemens and Oracle as digital technology providers and consultants. Worldwide digital technology induces digital transformation with the purpose of value creation, motivating companies. Digital consultants are top players. Digital transformation frameworks and digital maturity studies show the dimensions, stages and scales of digital transformation. Roadmaps, programs, projects guide the specific steps from one maturity stage to the target. Business cases are used to compute customer value. Customer value is stipulated in customer contracts in as a service business models. Digital transformation solutions are marketed using these tools.


Sign in / Sign up

Export Citation Format

Share Document