MANAGING CUSTOMER-DRIVEN BUSINESS MODEL INNOVATION

2012 ◽  
Vol 16 (04) ◽  
pp. 1250022 ◽  
Author(s):  
MIKKO PYNNÖNEN ◽  
JUKKA HALLIKAS ◽  
PAAVO RITALA
Keyword(s):  
Business Model ◽  
Customer Value ◽  
Business Model Innovation ◽  
Information And Communications Technology ◽  
Value Network ◽  
Process Framework ◽  
Ict Service ◽  
Increasing Demand ◽  
Ict Industry

The Information and Communications Technology (ICT) industry is now reaching saturation point in terms of growth, and constantly increasing demand for services can no longer be taken for granted. Customers have lot of options, and firms have to compete for business ever more intensely. In order to provide evidence of best practices in such environments, this paper reports a case study on customer-driven business model innovation. The resulting four-phase process framework is based on findings from a Pan-Nordic ICT service provider's recently implemented R&D project. On the theoretical level, the framework builds on the value-network and resource-based approaches, whereas in practice it may be useful to firms intending to innovate and redesign their business model in an attempt to provide superior customer value.

scholarly journals Developing Co-creation-driven Innovation: the role of Customer Experience Orientation and Organizational Agility

2019 ◽  
Vol 8 (2S9) ◽  
pp. 719-726
Keyword(s):  
Sample Size ◽  
Business Model ◽  
Customer Experience ◽  
Business Model Innovation ◽  
Organizational Agility ◽  
Statistical Tool ◽  
Organization Model ◽  
Digital Ecosystem ◽  
Ict Industry ◽  
Indirect Impacts

This paper explores the concept of the ‘co-creation-driven innovation’ as part of the service dominant (S-D) logic concept in the digital ICT industry. The platform service becomes critical in order to collaborate and innovate based on organizational agility and customer experience. Co-creation-driven innovation is considered as part of the service dominant development, where a dynamic organization model and customer experience feedback are required in the shaping of business model innovations within the digital ecosystem. The study was performed with a sample size of 175 respondents representing Indonesian telecommunication firms. Smart PLS was used as the statistical tool for analyses. Findings demonstrate that customer experience orientation and organizational agility has a direct impact on digital co-creation and business model innovation. Simultaneous testing of hypotheses shows that customer experience orientation has an indirect influence on business model innovation through co-creation strategy. However, organizational agility does not have any indirect impacts. The study has some limitations in terms of the time period and sample size, therefore suggestions for future studies are included in the paper

scholarly journals Business Model Challenges for Cab Aggregators: A Case Study of Ola

2020 ◽  
Author(s):  
Robin Singh
Keyword(s):  
Developing Countries ◽  
Service Quality ◽  
Business Model ◽  
Business Model Innovation ◽  
Case Methodology ◽  
Salient Features ◽  
S Model ◽  
Rules Of The Game

This research discusses the business model challenges faced by cag aggregator platform models in developing countries. Technology-based platforms have been disrupting traditional businesses and rewriting the rules of the game. Ola cabs has been instrumental in shaping the Indian platform business landscape in a big way. Using case methodology the author analyses the situation and business model to present the salient features of Ola’s model. However, this paper also puts the spotlight on the inherent challenges in this model and warns the need for continuous business model innovation and service quality.

scholarly journals Driving internationalization through business model innovation

2019 ◽  
Vol 28 (2) ◽  
pp. 201-220 ◽  
Author(s):  
Angelo Cavallo ◽  
Antonio Ghezzi ◽  
Bertha Viviana Ruales Guzmán
Keyword(s):  
Business Model ◽  
Design Methodology ◽  
Business Models ◽  
International Entrepreneurship ◽  
Single Case ◽  
Business Model Innovation ◽  
Content Type ◽  
A Company ◽  
North Western

Purpose This paper aims to investigate how a firm may innovate its business model to internationalize. Design/methodology/approach Owing to its novelty and to the depth of the investigation required to grasp the mechanisms and logics of business model innovation aiming at internationalization, a single case study has been performed related to a company located in North-Western Colombia. Findings The study provides detailed empirical evidences over the mutual connection and complementarities among value mechanisms of business models. Moreover, this study suggests that BMI fosters internationalization to scale, which, in turn, will require additional changes to match new customer needs as they emerge. Also, the study shows an extension of the action–space of lean startup approaches, intended as scientific approaches to international entrepreneurship. Originality/value This study connects business model innovation and internationalization as few studies have done before.

IoT Driven Business Model Innovation and Sustainability: a literature review and a case Study in Brazil

2019 ◽  
Author(s):  
Cesar A. de Souza ◽  
Juliana N. Correa ◽  
Moacir M. Oliveira ◽  
Annabeth Aagaard ◽  
Mirko Presser
Keyword(s):  
Literature Review ◽  
Business Model ◽  
Business Model Innovation
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