scholarly journals A Dynamic Recommender System for Improved Web Usage Mining and CRM Using Swarm Intelligence

2015 ◽  
Vol 2015 ◽  
pp. 1-16 ◽  
Author(s):  
Anna Alphy ◽  
S. Prabakaran

In modern days, to enrich e-business, the websites are personalized for each user by understanding their interests and behavior. The main challenges of online usage data are information overload and their dynamic nature. In this paper, to address these issues, a WebBluegillRecom-annealing dynamic recommender system that uses web usage mining techniques in tandem with software agents developed for providing dynamic recommendations to users that can be used for customizing a website is proposed. The proposed WebBluegillRecom-annealing dynamic recommender uses swarm intelligence from the foraging behavior of a bluegill fish. It overcomes the information overload by handling dynamic behaviors of users. Our dynamic recommender system was compared against traditional collaborative filtering systems. The results show that the proposed system has higher precision, coverage,F1measure, and scalability than the traditional collaborative filtering systems. Moreover, the recommendations given by our system overcome the overspecialization problem by including variety in recommendations.

2014 ◽  
pp. 2479-2486 ◽  
Author(s):  
T. Mombeini ◽  
A. Harounabadi ◽  
J. Rezaeian Sheshdeh

2014 ◽  
Vol 10 (4) ◽  
pp. 2023-2031
Author(s):  
Shalmali A. Patil ◽  
Reena Pagare

Lots of people employ recommender systems to diminish the information overload over the internet. This leads the user in a personalized manner to hit upon interesting or helpful objects in a huge space of possible options. Amongst different techniques, Collaborative filtering recommender system has pulled off great success. But this technique pays no heed towards the social relationship of the users. This problem gave birth to the Social recommender system technology which possesses the capability to recognize users likings and preferences and their social relationships. In this paper, we present novel method where we combine collaborative filtering recommender system with social friend network to use social relationships. For this, we have made use of data related to users which provides their interests as well as their social relationship. Our method helps to find the friends with dissimilar tastes and determine the close friends amongst direct friends of targeted user which has more similar tastes. This proposed approach resulted in more precise and realistic results than traditional system.


Author(s):  
H. Inbarani ◽  
K. Thangavel

The technology behind personalization or Web page recommendation has undergone tremendous changes, and several Web-based personalization systems have been proposed in recent years. The main goal of Web personalization is to dynamically recommend Web pages based on online behavior of users. Although personalization can be accomplished in numerous ways, most Web personalization techniques fall into four major categories: decision rule-based filtering, content-based filtering, and collaborative filtering and Web usage mining. Decision rule-based filtering reviews users to obtain user demographics or static profiles, and then lets Web sites manually specify rules based on them. It delivers the appropriate content to a particular user based on the rules. However, it is not particularly useful because it depends on users knowing in advance the content that interests them. Content-based filtering relies on items being similar to what a user has liked previously. Collaborative filtering, also called social or group filtering, is the most successful personalization technology to date. Most successful recommender systems on the Web typically use explicit user ratings of products or preferences to sort user profile information into peer groups. It then tells users what products they might want to buy by combining their personal preferences with those of like-minded individuals. However, collaborative filtering has limited use for a new product that no one has seen or rated, and content-based filtering to obtain user profiles might miss novel or surprising information. Additionally, traditional Web personalization techniques, including collaborative or content-based filtering, have other problems, such as reliance on subject user ratings and static profiles or the inability to capture richer semantic relationships among Web objects. To overcome these shortcomings, the new Web personalization tool, nonintrusive personalization, attempts to increasingly incorporate Web usage mining techniques. Web usage mining can help improve the scalability, accuracy, and flexibility of recommender systems. Thus, Web usage mining can reduce the need for obtaining subjective user ratings or registration-based personal preferences. This chapter provides a survey of Web usage mining approaches.


Author(s):  
Guandong Xu

Nowadays Web users are facing the problems of information overload and drowning due to the significant and rapid growth in the amount of information and the large number of users. As a result, how to provide Web users more exactly needed information is becoming a critical issue in Web-based information retrieval and data management. In order to address the above difficulties, Web mining was proposed as an efficient means to discover the intrinsic relationships among Web data. In particular, Web usage mining is to discover Web usage patterns and utilize the discovered usage knowledge for constructing interest-oriented user communities, which could be, in turn, used for presenting Web users more personalized Web contents, i.e. Web recommendation. On the other hand, Latent Semantic Analysis (LSA) is one kind of approaches that is used to reveal the inherent correlation resided in co-occurrence activities, such as Web usage data. Moreover, LSA possesses the capability of capturing the hidden knowledge at semantic level that can’t be achieved by traditional methods. In this chapter, we aim to address building user communities of interests via combining Web usage mining and latent semantic analysis. Meanwhile we also present the application of user communities for Web recommendation.


Author(s):  
Faiz Maazouzi ◽  
Hafed Zarzour ◽  
Yaser Jararweh

With the enormous amount of information circulating on the Web, it is becoming increasingly difficult to find the necessary and useful information quickly and efficiently. However, with the emergence of recommender systems in the 1990s, reducing information overload became easy. In the last few years, many recommender systems employ the collaborative filtering technology, which has been proven to be one of the most successful techniques in recommender systems. Nowadays, the latest generation of collaborative filtering methods still requires further improvements to make the recommendations more efficient and accurate. Therefore, the objective of this article is to propose a new effective recommender system for TED talks that first groups users according to their preferences, and then provides a powerful mechanism to improve the quality of recommendations for users. In this context, the authors used the Pearson Correlation Coefficient (PCC) method and TED talks to create the TED user-user matrix. Then, they used the k-means clustering method to group the same users in clusters and create a predictive model. Finally, they used this model to make relevant recommendations to other users. The experimental results on real dataset show that their approach significantly outperforms the state-of-the-art methods in terms of RMSE, precision, recall, and F1 scores.


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