The financial market is changing rapidly. Since joining the WTO, our country’s financial companies have faced pressure from dual competition at domestic and abroad. The complex internal and external environment has forced financial enterprise managers to improve risk prevention awareness, early warning and monitoring, so as to responding to emergencies and challenges in the financial market. However, traditional forecasting and analysis methods have problems such as large workload, low efficiency, and low accuracy. Therefore, this article applies intelligent computing to the forecast of financial markets, using related concepts of fuzzy theory and Internet intelligent technology, and proposes to establish a model system for financial enterprise risk early warning management and intelligent real-time monitoring based on fuzzy theory. This article first collected a large amount of data through the literature investigation method, and made a systematic and complete introduction to the related theoretical concepts of fuzzy theory and financial risk early-warning management, has laid a sufficient theoretical foundation for the subsequent exploration of the application of fuzzy theory in financial enterprise risk early warning management and intelligent real-time systems; Then a fuzzy comprehensive evaluation method that combines the analytic hierarchy process and fuzzy evaluation method is proposed, taking a listed company mainly engaged in automobile sales in our province as a case, the company’s financial risk management and modeling experiment of the intelligent real-time system; Finally quoted specific cases again, used the fuzzy comprehensive evaluation method to carry out risk warning and evaluation on the PPP projects of private enterprises in our province, and concluded that the project risk score is between 20-60, which is meet the severe-medium range in the risk level. Research shows that the use of fuzzy theory and modern network technology can make more accurate warnings and assessments of potential and apparent risks of financial enterprises, greatly improving the safety of financial enterprise management and reducing the losses caused by various risks.
Metrological Analysis of Online Consumption Evaluation Influence Commodity Marketing Decision Based on Data Mining
