Abstract 17065: Final Results of the AHA Guideline Transformation Optimization Initiative
Background: Although guideline directed care has been shown to improve outcomes of Non-ST Elevation Acute Coronary Syndrome (NSTE-ACS) patients, dissemination and implementation of updated guideline recommendations are variable and often delayed. Methods: In 2014, the American Heart Association (AHA) launched the Guideline Transformation Optimization (GTO) initiative, designed to decrease the time to implementation of guideline recommendations by increasing knowledge and awareness for three target audiences: healthcare professionals, patients, and hospital systems. Guideline content was delivered using rapid formats via mobile applications intended for point-of-care provider and patient use, web-based content and media campaigns. The first guidelines to undergo this new organizational paradigm shift were the 2014 NSTE-ACS Guidelines and the 2016 Dual Antiplatelet Therapy Focused Update. We determined the reach to our target audiences and hospital-level achievement of NSTE-ACS quality measures using 2016 data from ACTION Registry-Get-With-The Guidelines. Results: Over 3 years (2014-17), there were 83,000 downloads of the healthcare professional mobile application and 4,365 attendees at 4 AHA professional education webinars. As a result of attending the webinar, 87% of learners said their practice would change. The patient campaign achieved over 2.7 billion media impressions, 32.6 million unique visitors to AHA’s heart attack webpages, and 26.2 million social media engagements. My Cardiac Coach mobile application for NSTE-ACS was downloaded by 8,500 patients. Among the 797 participating AHA “Mission: Lifeline” hospitals, 42 achieved early adopter recognition in 2015, defined as achieving all 5 target quality measures: cardiac rehabilitation referral, ACE/ ARB prescription at discharge, dual antiplatelet prescription, evaluation of left ventricular systolic function and smoking cessation education. Recognition was achieved by 296 hospitals in 2017. Conclusion: Three years after launch of the GTO initiative, AHA was able to meet its 2020 goals of decreasing time to translation of scientific guidelines, increasing provider and patient education and awareness, and increasing guideline adherence in almost 300 U.S. hospitals.