The demand for organic food is a prerequisite for the formation and development of organic agriculture, and the task of promoting it on domestic and foreign markets is among the priority ones. A serious problem in the sale of this category of goods to the domestic food markets of the country is the distrust of potential consumers. It is possible to solve this problem through certification and the use of a well-known brand. Certification of manufacturers of environmentally friendly products is a rather complicated and expensive procedure, therefore it is not available for most agricultural producers in the Saratov region. However, basing on the fact that today the task of developing the organic agriculture industry is set at the level of the government of the country, it is possible to solve this problem with the support of the state. The article examines the enterprises of the Saratov region of various legal forms, which do not use fertilizers and chemical means of crop protection in the production of crop production. Using the example of agricultural organizations and farms in the region, a mechanism for subsidizing certification of the most promising producers of organic wheat (winter and spring) is proposed, which includes the allocation of targeted subsidies for its implementation. As a criterion for the selection of applicants for this type of state support, as well as the distribution of budgetary resources between them, it is proposed to use the average indicator (potential) of the annual volume of organic production in the work. As a result, direct participants in certification subsidies were selected from the compiled sample of the studied enterprises that do not use chemical plant protection products and mineral fertilizers and the total annual volume of their marketable wheat was determined. The author determined the maximum cost of quality confirmation procedures for one enterprise, taking into account the increasing coefficients per one day of inspection, and also established the largest amount of budgetary resources that may be spent on the implementation of the proposed measure. In order to evaluate the effectiveness of the proposed certification subsidy mechanism, the author developed formulas for determining the selling price of products in the promising organic segment, taking into account its increase by the level of premium premiums.