scholarly journals Relationship between Purchase Intentions for Luxury Brands and Customer Experience - Comparative Verification Among Product Categories and Brand Ranks

2015 ◽  
Vol 3 (2) ◽  
pp. 1 ◽  
Author(s):  
Kazutoshi Fujiwara
Keyword(s):  
Customer Experience ◽  
Purchase Intentions ◽  
Luxury Brands ◽  
Product Categories

scholarly journals Common and Contradictory Motivations in Buying Intentions for Green and Luxury Automobiles

2019 ◽  
Vol 11 (12) ◽  
pp. 3268
Author(s):  
Farhad Aliyev ◽  
Ralf Wagner ◽  
Stefan Seuring
Keyword(s):  
Environmental Sustainability ◽  
Positive Impact ◽  
Substantial Effect ◽  
Purchase Intentions ◽  
Specific Product ◽  
Product Categories ◽  
The Social ◽  
Study Results ◽  
Managerial Implications ◽  
Survey Results

Luxury is often blamed for creating social inequality and hampering sustainability, especially in the social and environmental realms. For instance, luxury goods entice people to conspicuous consumption that may result in showing off. However, study results show that luxury and environmental sustainability have common features. Notably, previous research mainly examined motivations for green purchases in general without relating to the specific product categories such as durables. Therefore, this study examines the relationship between these two—green and luxury automobile buying intentions—by analyzing the survey results of 1601 respondents relating to more than 60 nationalities. In contrast to a substantial effect on luxury buying intentions, perceived conspicuousness has no significant positive effect on green auto purchase intentions, and that price value has a limited influence compared with the effect on luxury automobile purchase intentions. Furthermore, hedonism has a less positive impact on green auto purchase intentions compared to its impact on luxury automobile buying intentions. The ‘extended self’ and the perception of high quality have been found to be drivers of luxury and green automobile purchase intentions, while unique value appears to have no impact on purchase intentions for green and conventional luxury automobiles. The present study contributes to the extant research by investigating common and contradictory motivations for luxury and green buying intentions of automobiles. Furthermore, it suggests a reconsideration of the traditional view that luxury and environmental consumption are inconsistent and contradictory concepts. The complementary managerial implications of this study guide practitioners in positioning the situatable variants of their automobiles as ethical luxury.

Product Category vs Demographics

2018 ◽  
Vol 10 (2) ◽  
pp. 20-36 ◽  
Author(s):  
Prateek Kalia
Keyword(s):  
Marital Status ◽  
Family Income ◽  
Product Category ◽  
Purchase Intentions ◽  
Shopping Behavior ◽  
Demographic Differences ◽  
Product Categories ◽  
Income Groups ◽  
Auto Parts

To remain profitable, managers and researchers want to gain insights about products bought by e-shoppers in past and their future shopping interests. They also want to know, “what factors are creating difference in shopping behavior of these buyers.” This article addresses above situation by presenting product category-wise demographic comparison of past and future e-purchase intentions of e-shoppers. Results revealed significant differences in past e-purchases within gender, marital status, age, city of residence and occupational categories with respect to different product categories, surprisingly no such differences were observed in educational and family income categories. For future e-purchases intentions, significant differences were found within gender, city of residence, marital status, age and education categories. Here differences within occupational and family income groups were not observed. Maximum demographic differences were observed in product categories like clothing, books and auto parts.

Digital visual engagement: influencing purchase intentions on Instagram

2018 ◽  
Vol 22 (4) ◽  
pp. 362-381 ◽  
Author(s):  
Chiara Valentini ◽  
Stefania Romenti ◽  
Grazia Murtarelli ◽  
Marta Pizzetti
Keyword(s):  
Interactive Effect ◽  
Product Category ◽  
Purchase Intentions ◽  
Visual Communications ◽  
Content Type ◽  
Product Categories ◽  
Direct Gaze ◽  
Intention To Purchase ◽  
Visual Engagement ◽  
Practical Implications

PurposeThe purpose of this paper is to investigate the effects of visual communications on Instagram users’ propensity to engage with image-based content through online behaviors such as liking, sharing, commenting and following, and their intention to purchase the product depicted in the visual communications.Design/methodology/approachAn experimental design was used to measure the effect of branded Instagram images on a sample of active Instagram users. Two features of Instagram images (subject’s gaze: direct vs indirect; product salience: low vs high) were manipulated and their interactive effect tested on online behaviors.FindingsThe paper offers empirical evidence that direct gaze and high product salience positively affect digital visual engagement. Moreover, digital visual engagement influences intention to purchase.Research limitations/implicationsThe hypotheses were tested on a single product category and on only two image-based features. Further studies might replicate the experiment on different product categories and include different image-based features.Practical implicationsThis empirical study can offer communication managers important information on the image-based features that are most effective in increasing digital visual engagement and positively influencing purchase intentions in visual communications.Originality/valueThe study empirically demonstrates that the choice of specific image-based features in visual communication matters for increasing digital visual engagement among Instagram users.

Effects of intuitive judgments on consumer assortment evaluations

2015 ◽  
Vol 32 (3) ◽  
pp. 137-144 ◽  
Author(s):  
Yolande Piris ◽  
Nathalie Guibert
Keyword(s):  
Decision Process ◽  
Design Methodology ◽  
Product Category ◽  
Purchase Intentions ◽  
Decision Processes ◽  
Content Type ◽  
Product Categories ◽  
Intuitive Judgments ◽  
Perceived Choice

Purpose – This paper aims to apply intuition theory to clarify consumers’ assortment evaluations. For each decision process, this paper explores how perceptions of organization and variety influence consumers’ attitudes and purchase intentions. Design/methodology/approach – In total, 504 observations were collected across three product categories. Perceived choice, time and expertise in the product category provide proxies to distinguish between intuitive and deliberative systems. The intuitive system further consists of intuition based on either expertise or heuristics. Findings – It was revealed that distinct decision processes (deliberative, intuitive based on expertise and intuitive based on heuristics) affect the link between assortment perceptions and consumers’ assortment evaluations. Consumers’ evaluations in deliberative- and heuristic-based intuitive systems rely more on perceptions of organization than of variety; whereas intuitive judgments based on expertise depend almost equally on both perceptions. Research limitations/implications – Some limitations have to be underlined. The approximations used could be more precise and are subjective in nature. Moreover, the ordinary product categories that were studied might encourage more intuitive decisions by consumers. If so, the deliberative mode of thinking might have been underrepresented in this sample. Originality/value – Despite the limitations, this research is, to our knowledge, the first to explore the influence of intuition theory on ordinary shopping and in particular on assortment perception. As such, it contributes to a deeper understanding of this theory in the field.

scholarly journals The Effect Of Print Advertisings Use Of Sexual Themes ON Brand Recall And Purchase Intention: A Product Specific Investigation Of Male Responses

2011 ◽  
Vol 11 (3) ◽  
pp. 47 ◽  
Author(s):  
William F. Grazer ◽  
Garland Kessling
Keyword(s):  
Purchase Intention ◽  
Purchase Intentions ◽  
Print Advertising ◽  
Print Advertisements ◽  
Brand Recall ◽  
Product Categories ◽  
Sexual Stimuli ◽  
Intention To Purchase

Two convenience samples comprised of 230 male respondents participated in a study to measure the effect of sexual stimuli in print advertising on brand recall and intention to purchase. Using jeans and liquor products, the study suggests that the use of sexual stimuli in print advertisements does influence viewers brand recall and purchase intentions. However, the study was not able to conclusively argue that specific levels of sexual intensity were more effective across the two product categories.

scholarly journals Factors Affecting Millennials’ Attitudes toward Luxury Fashion Brands: A Cross-Cultural Study

2019 ◽  
Vol 12 (6) ◽  
pp. 69 ◽  
Author(s):  
Regina Burnasheva ◽  
Yong GuSuh ◽  
Katherine Villalobos-Moron
Keyword(s):  
Social Media ◽  
Purchase Intentions ◽  
Cross Cultural ◽  
Cultural Dimensions ◽  
Luxury Brands ◽  
Factors Affecting ◽  
Media Usage ◽  
Need For Uniqueness ◽  
Online Purchase ◽  
Luxury Market

The millennials are an important cohort in luxury market, because of their purchasing power and the power of social media interaction. However, little is known about factors underlying their attitudes toward luxury fashion brands and online purchase intentions. This study explores whether materialism, a need for uniqueness, susceptibility to informative influence, and social media usage affect millennials’ attitudes toward luxury fashion brands and online purchase intentions. In addition, this research examines cross-cultural differences between Russian and Korean millennials based on four cultural dimensions of Hofstede’s model. The results indicated that all factors significantly related to attitudes towards luxury brands, and this, in turn, positively effect on online purchase intentions. Moreover, the results indicated that millennials from Korea and Russia pursue a need for uniqueness, some differences were revealed regarding materialism, susceptibility to informative influence and social media usage. Theoretical and practical implications are further discussed.

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