scholarly journals Reading direction alters how faces are perceived

2021 ◽  
Vol 21 (9) ◽  
pp. 2927
Author(s):  
Zahra Hussain ◽  
Riwa Safa ◽  
Rayan Kouzy ◽  
Julien Besle
Keyword(s):  
Author(s):  
Marc Ouellet ◽  
Julio Santiago ◽  
Ziv Israeli ◽  
Shai Gabay

Spanish and English speakers tend to conceptualize time as running from left to right along a mental line. Previous research suggests that this representational strategy arises from the participants’ exposure to a left-to-right writing system. However, direct evidence supporting this assertion suffers from several limitations and relies only on the visual modality. This study subjected to a direct test the reading hypothesis using an auditory task. Participants from two groups (Spanish and Hebrew) differing in the directionality of their orthographic system had to discriminate temporal reference (past or future) of verbs and adverbs (referring to either past or future) auditorily presented to either the left or right ear by pressing a left or a right key. Spanish participants were faster responding to past words with the left hand and to future words with the right hand, whereas Hebrew participants showed the opposite pattern. Our results demonstrate that the left-right mapping of time is not restricted to the visual modality and that the direction of reading accounts for the preferred directionality of the mental time line. These results are discussed in the context of a possible mechanism underlying the effects of reading direction on highly abstract conceptual representations.


2017 ◽  
Vol 146 (10) ◽  
pp. 1420-1437 ◽  
Author(s):  
Alex O. Holcombe ◽  
Elizabeth H. L. Nguyen ◽  
Patrick T. Goodbourn
Keyword(s):  

Cognition ◽  
2018 ◽  
Vol 175 ◽  
pp. 96-100 ◽  
Author(s):  
Alessandro Guida ◽  
Ahmed M. Megreya ◽  
Magali Lavielle-Guida ◽  
Yvonnick Noël ◽  
Fabien Mathy ◽  
...  

2001 ◽  
Vol 10 (2) ◽  
pp. 154-168 ◽  
Author(s):  
Carla G. Spinillo ◽  
Mary C. Dyson

This paper presents the results of an exploratory study into the influence of picture content and verbal language reading directions on reading procedural pictorial sequences. A sequence of four pictures representing the procedure hrow away after use as tested in four graphic configurations (one-line horizontal, one-line vertical, two-line horizontal and rhomboid), which were designed to be read in specific directions. The same configurations were also presented with the pictures removed to explore the effect of content on reading sequences. The results confirmed that verbal language reading directions are generally used to follow pictorial sequences. However, when the graphic configurations used to represent sequences are unfamiliar and the starting point of the sequence is not clear in the configuration, pictorial content influences the reading direction.


2020 ◽  
Vol 26 (2-3) ◽  
Author(s):  
Heng Li ◽  
Yu Cao

Abstract Previous research suggests that both patterns in orthography and cultural-specific associations of space-time affect how people map space onto time. In the current study, we focused on Chinese Buddhists, an understudied population, investigating how religious experiences influence their mental representations of time. Results showed that Chinese Buddhists could represent time spatially corresponding to left-to-right, right-to-left and top-to-bottom orientations in their religious scripts. Specifically, they associated earlier events with the starting point of the reading and later times with the endpoint. We also found that Chinese Buddhists were more likely to represent time in a clockwise way than Chinese atheists. This is because Buddhism regards time as cyclic and consisting of repeating ages (i.e. Wheel of Time). Taken together, we provide first psychological evidence that Chinese Buddhists’ spatial representations of time are different from atheists’, due to their religious experiences, namely, both the reading direction in Buddhist texts and Buddhist concepts of time.


2017 ◽  
Vol 34 (1) ◽  
pp. 1-10 ◽  
Author(s):  
Monica D. Hernandez ◽  
Yong Wang ◽  
Hong Sheng ◽  
Morris Kalliny ◽  
Michael Minor

Purpose The authors aim to examine the effect of location-driven logo placement on attention and memory on the web addressing differences between individuals that read unidirectionally (left-to-right [LTR]) versus bidirectionally (both right-to-left and LTR). Design/methodology/approach Using an eye-tracking approach combined with traditional verbal measures, the authors compared attention and memory measures from a sample composed of bidirectional (Arab/English) readers and unidirectional readers. Findings The findings reveal that unidirectional and bidirectional readers differ in attention patterns. Compared to bidirectional readers, unidirectional readers pay less attention to the logo on the bottom right corner of the webpage based on verbal measures. The eye-tracking data of the two groups further identify differences based on total hits and duration time. Unidirectional LTR readers demonstrate higher fluency in feature-based attention whereas bidirectional readers show higher fluency in spatial attention. Originality/value The authors expand on scarce research on reading direction bias effect on location-driven stimuli placement in online settings. They contribute to the understanding of the differences between unidirectional and bidirectional readers in their cognitive responses (attention and memory) to organization of marketing stimuli.


2014 ◽  
Vol 20 (4) ◽  
pp. 418-433 ◽  
Author(s):  
Austen K. Smith ◽  
Izabela Szelest ◽  
Trista E. Friedrich ◽  
Lorin J. Elias

2017 ◽  
Vol 70 (8) ◽  
pp. 1559-1574 ◽  
Author(s):  
Harry K. S. Chung ◽  
Joyce Y. W. Liu ◽  
Janet H. Hsiao

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