Reading runes with the sun. A geosemiotic analysis of the Rök runestone

In the field of runestone research, the importance of multimodal understanding has been downplayed although it is obvious that several semiotic resources interact when it comes to carving a stone and erecting it in the landscape. This study examines if it is possible to deal with the methodological challenges of a historical material and make a multimodal approach deepen our understanding of the Rök runestone, one of the most famous and enigmatic Viking Age runestones. The study applies Scollon and Scollon’s geosemiotic framework (2003). Through an investigation of how the visual semiotics interacts with place semiotics and interaction order, it turns out that the marked reading direction of the lines of the inscription symbolizes the movement of the sun, and that the change of font size in two lines probably mimics the change of solar brightness at sunrise and sunset. Further, it is suggested that the big crosses of cipher runes and the small crosses between some information units may represent the sun and stars, respectively. The conclusion is that the monument was risen for the enactment of a counsel of the gods with the aim of securing the rhythm of celestial light. Finally, implications for multimodal research are discussed.

The role of L1 reading direction on L2 perceptual span: An eye-tracking study investigating Hindi and Urdu speakers

In the current study we used the gaze-contingent moving window paradigm to directly compare the second language (L2) English perceptual span of two groups that speak languages with essentially the same lexicon and grammar but crucially with different writing directions (and scripts): Hindi (read left to right) and Urdu (read right to left). This is the first study to directly compare first language (L1) speakers of languages that differ primarily in reading direction in a common L2, English. While Urdu speakers had a slightly faster reading rate, we found no additional differences between Hindi and Urdu speakers when reading L2 English; both groups showed a perceptual span between 9 and 11 characters to the right of the fixation based on saccade length. This suggests little to no influence of L1 reading direction on L2 perceptual span, but rather that L2 perceptual span is influenced by allocation of attention during reading. Our data are in line with research by Leung et al. (2014) finding that L2 speakers have a smaller perceptual span than native speakers (L1 perceptual span is approximately 15 characters to the right of the fixation). This most likely stems from the increased demands associated with reading in a second language, which led to a reduction in the amount of attention that can be allocated outside of the current fixation.

The Effect of Simultaneously Presented Words and Auditory Tones on Visuomotor Performance

The experiment reported here used a variation of the spatial cueing task to examine the effects of unimodal and bimodal attention-orienting primes on target identification latencies and eye gaze movements. The primes were a nonspatial auditory tone and words known to drive attention consistent with the dominant writing and reading direction, as well as introducing a semantic, temporal bias (past–future) on the horizontal dimension. As expected, past-related (visual) word primes gave rise to shorter response latencies on the left hemifield and future-related words on the right. This congruency effect was differentiated by an asymmetric performance on the right space following future words and driven by the left-to-right trajectory of scanning habits that facilitated search times and eye gaze movements to lateralized targets. Auditory tone prime alone acted as an alarm signal, boosting visual search and reducing response latencies. Bimodal priming, i.e., temporal visual words paired with the auditory tone, impaired performance by delaying visual attention and response times relative to the unimodal visual word condition. We conclude that bimodal primes were no more effective in capturing participants’ spatial attention than the unimodal auditory and visual primes. Their contribution to the literature on multisensory integration is discussed.

The Wheel of Time

Previous research suggests that both patterns in orthography and cultural-specific associations of space-time affect how people map space onto time. In the current study, we focused on Chinese Buddhists, an understudied population, investigating how religious experiences influence their mental representations of time. Results showed that Chinese Buddhists could represent time spatially corresponding to left-to-right, right-to-left and top-to-bottom orientations in their religious scripts. Specifically, they associated earlier events with the starting point of the reading and later times with the endpoint. We also found that Chinese Buddhists were more likely to represent time in a clockwise way than Chinese atheists. This is because Buddhism regards time as cyclic and consisting of repeating ages (i.e. Wheel of Time). Taken together, we provide first psychological evidence that Chinese Buddhists’ spatial representations of time are different from atheists’, due to their religious experiences, namely, both the reading direction in Buddhist texts and Buddhist concepts of time.

Which Side Looks Better? Cultural Differences in Preference for Left- or Right-Facing Objects

An oblique view of three-dimensional objects is preferred over a frontal or lateral view, partly because it is more familiar and easily recognizable. However, which side of a symmetric object looks better remains unsolved. Reading direction, handedness, and the functionality of objects have been suggested as the potential sources of directional bias. In this study, participants of three online surveys (total N = 1082) were asked to choose one item that looked better or was more aesthetically pleasing; the test was performed between 100 pairs of left- and right-facing mirror-images. The results showed that Japanese participants (both vertical and left-to-right readers) and Israeli participants (right-to-left readers) preferred left-facing images over right-facing images, whereas American participants (left-to-right readers) preferred right-facing images over left-facing images. Weak effects of handedness and object functionality were also found: Left-handers tended to choose right-facing images more than right-handers, and the view of objects with a handle that is graspable by the dominant hand was more likely to be chosen over the opposite side view, regardless of culture. Although previous studies have emphasized the role of reading direction, a close look at the results suggests that it cannot fully account for the preferred facing direction of oblique objects.

Flexibility in the perceptual span during reading: Evidence from Mongolian

Readers can acquire useful information from only a narrow region of text around each fixation (the perceptual span), which extends asymmetrically in the direction of reading. Studies with bilingual readers have additionally shown that this asymmetry reverses with changes in horizontal reading direction. However, little is known about the perceptual span’s flexibility following orthogonal (vertical vs. horizontal) changes in reading direction, because of the scarcity of vertical writing systems and because changes in reading direction often are confounded with text orientation. Accordingly, we assessed effects in a language (Mongolian) that avoids this confound, in which text is conventionally read vertically but can also be read horizontally. Sentences were presented normally or in a gaze-contingent paradigm in which a restricted region of text was displayed normally around each fixation and other text was degraded. The perceptual span effects on reading rates were similar in both reading directions. These findings therefore provide a unique (nonconfounded) demonstration of perceptual span flexibility.