Marketing in the Iron Curtain Countries
What are the implications of a shift in the Iron Curtain countries toward marketing? How will they affect marketing functions and institutions? The author shows the weaknesses in the existing planned systems, and he charts the future of what may develop.
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1999 ◽
Vol 40
(7)
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pp. 1141-1142
1961 ◽
Vol 13
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pp. 29-41
1978 ◽
Vol 48
◽
pp. 387-388
1967 ◽
Vol 25
◽
pp. 190-191
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1993 ◽
Vol 51
◽
pp. 60-61
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