Private-label Marketing in the ice-cream Industry
The growth of private-label products in the retail grocery industry has made an impact on manufacturers who sell both private-label and manufacturer-advertised goods. This article probes some of the problems of the ice-cream manufacturer who supplies bothlabelssimultaneously to corporate grocery chains and also to groups of affiliated independent grocers.
1998 ◽
pp. 215-230
2017 ◽
Vol 18
(4)
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pp. 619-635
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Keyword(s):
2014 ◽
Vol 5
(2)
◽
pp. 241
2015 ◽
Vol 43
(4/5)
◽
pp. 329-349
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