Marketing, Strategic Planning and the Theory of the Firm

1982 ◽  
Vol 46 (2) ◽  
pp. 15-26 ◽  
Author(s):  
Paul F. Anderson
Keyword(s):  
Strategic Planning ◽  
Goal Setting ◽  
Planning Process ◽  
Theory Of The Firm ◽  
The Other ◽  
Strategic Planning Process ◽  
Marketing Strategic ◽  
Functional Areas ◽  
Made In

The strategic planning process is inextricably linked with the issue of corporate goal formulation. It is argued that greater progress will be made in understanding marketing's participation in strategic planning if marketing's role in the goal formulation process can be explicated. Unfortunately, the extant theories of the firm are inadequate in varying degrees for this purpose. A new theory of the firm is proposed that attempts to specify the role of marketing and the other functional areas in the goal setting and strategic planning process.

ROLE OF “CUSTOMER SUCCESS” METHODOLOGY IN STRATEGIC PLANNING PROCESS OF ORGANIZATION

2020 ◽  
Vol 20 (2) ◽  
pp. 171-175
Author(s):  
Amanat Moldokeeva ◽  
◽  
Aliya Asanbekova ◽  
Keyword(s):  
Strategic Planning ◽  
Planning Process ◽  
Developed Countries ◽  
User Feedback ◽  
Strategic Planning Process ◽  
A Company

Today’s most successful companies are committed to understanding the desired outcomes of their customers, and they’re designing experiences to help their customers achieve those outcomes. In other words, they’re focused on customer success. Most of companies in developed countries are understanding importance of Customer success methodology. Their experience could be useful for Kyrgyzstan market also. CSM is a customer representative in a company. Success Manager works ahead to prevent user problems. And its main goal is to show the value of the product to the client and transfer user feedback to the development and product teams.

Strategic Planning Reference Models

2012 ◽  
pp. 175-184
Keyword(s):  
Information Systems ◽  
Strategic Planning ◽  
Planning Process ◽  
Reference Model ◽  
The Other ◽  
Information Architecture ◽  
Strategic Planning Process ◽  
Reference Models ◽  
Process Reference Model

It is now time to actually construct the reference models useful to guide the development of the strategic planning process, and it is necessary to recap some of the arguments and material gathered to date with a look at methodologies from information systems and some of the key elements promoted by them. There is first a description of a process reference model to give context to the development of the information architecture reference model needed to present the information to be contained in the plan. As will be seen, the two models are complementary and each gives strength to the other.

ROLE OF “CUSTOMER SUCCESS” METHODOLOGY IN STRATEGIC PLANNING PROCESS OF ORGANIZATION

2020 ◽  
Vol 20 (2) ◽  
pp. 171-175
Author(s):  
Amanat Moldokeeva ◽  
Keyword(s):  
Strategic Planning ◽  
Planning Process ◽  
Developed Countries ◽  
User Feedback ◽  
Strategic Planning Process ◽  
A Company

Today’s most successful companies are committed to understanding the desired outcomes of their customers, and they’re designing experiences to help their customers achieve those outcomes. In other words, they’re focused on customer success. Most of companies in developed countries are understanding importance of Customer success methodology. Their experience could be useful for Kyrgyzstan market also. CSM is a customer representative in a company. Success Manager works ahead to prevent user problems. And its main goal is to show the value of the product to the client and transfer user feedback to the development and product teams.

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