The role of CQI in the strategic planning process

Vinod K. Sahney; Gail L. Warden

doi:10.1097/00019514-199301040-00002

Managerial Perceptions: The Role of Environmental Uncertainty in the Strategic Planning Process

Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-13159-7_114 ◽

2014 ◽

pp. 523-527

Author(s):

Sandra Beckett

Keyword(s):

Strategic Planning ◽

Planning Process ◽

Environmental Uncertainty ◽

Strategic Planning Process ◽

Managerial Perceptions

ROLE OF “CUSTOMER SUCCESS” METHODOLOGY IN STRATEGIC PLANNING PROCESS OF ORGANIZATION

Alatoo Academic Studies ◽

10.17015/aas.2020.202.20 ◽

2020 ◽

Vol 20 (2) ◽

pp. 171-175

Author(s):

Amanat Moldokeeva ◽

◽

Aliya Asanbekova ◽

Keyword(s):

Strategic Planning ◽

Planning Process ◽

Developed Countries ◽

User Feedback ◽

Strategic Planning Process ◽

A Company

Today’s most successful companies are committed to understanding the desired outcomes of their customers, and they’re designing experiences to help their customers achieve those outcomes. In other words, they’re focused on customer success. Most of companies in developed countries are understanding importance of Customer success methodology. Their experience could be useful for Kyrgyzstan market also. CSM is a customer representative in a company. Success Manager works ahead to prevent user problems. And its main goal is to show the value of the product to the client and transfer user feedback to the development and product teams.

The Strategic Planning Process and its Context: The Role of Psychological Type

Journal of General Management ◽

10.1177/030630700603100305 ◽

2006 ◽

Vol 31 (3) ◽

pp. 75-93 ◽

Cited By ~ 4

Author(s):

David Jennings ◽

John Disney

Keyword(s):

Strategic Planning ◽

Planning Process ◽

Psychological Type ◽

Strategic Planning Process

Marketing, Strategic Planning and the Theory of the Firm

Journal of Marketing ◽

10.1177/002224298204600203 ◽

1982 ◽

Vol 46 (2) ◽

pp. 15-26 ◽

Cited By ~ 97

Author(s):

Paul F. Anderson

Keyword(s):

Strategic Planning ◽

Goal Setting ◽

Planning Process ◽

Theory Of The Firm ◽

The Other ◽

Strategic Planning Process ◽

Marketing Strategic ◽

Functional Areas ◽

Made In

The strategic planning process is inextricably linked with the issue of corporate goal formulation. It is argued that greater progress will be made in understanding marketing's participation in strategic planning if marketing's role in the goal formulation process can be explicated. Unfortunately, the extant theories of the firm are inadequate in varying degrees for this purpose. A new theory of the firm is proposed that attempts to specify the role of marketing and the other functional areas in the goal setting and strategic planning process.