Marketing Theory of the Firm

1983 ◽  
Vol 47 (4) ◽  
pp. 90-100 ◽  
Author(s):  
John A. Howard
Keyword(s):  
Life Cycle ◽  
Dynamic Process ◽  
Theory Of The Firm ◽  
Shareholder Wealth ◽  
Operational Planning ◽  
Management Process ◽  
Marketing Theory ◽  
Process Innovations ◽  
Customer Model ◽  
Descriptive Element

Marketing management is provided with a fundamental logic to guide strategic and operational planning. One descriptive element is a model of the customer. Other descriptive elements feed upon this customer model for informational input in a dynamic process over the life cycle. The five key functions of each company adapt to these changes and to each other in a series of management process innovations. The financial criteria of maximizing shareholder wealth and maximizing viewed as an ideal are the prescriptive elements.

scholarly journals Zone-Oriented Drawings for Life-Cycle Management

1989 ◽  
Vol 5 (02) ◽  
pp. 126-134
Author(s):  
James R. Wilkins
Keyword(s):  
Life Cycle ◽  
Life Cycle Management ◽  
Maintenance Management ◽  
Management Process ◽  
Modular Construction ◽  
Construction Techniques ◽  
Operational Life ◽  
Maintenance Activities

ABSTRACT This paper presents the results of a study conducted to determine whether unit-oriented construction drawings, which are being developed and used by shipbuilders using modern zone-oriented, or modular, construction techniques, will satisfactorily substitute for system-oriented detailed arrangement drawings in the Navy's life-cycle maintenance management process. The study concluded that modular construction drawings will provide the necessary data in a more usable format, and thus are the preferred approach for the Navy's use. However, the study also identified several additionally needed features that are not now being provided in unit-oriented drawings, but which must be included in order to meet the needs of planning and maintenance activities during the operational life of a ship. A number of other observations about drawing use and maintenance are provided.

Integration of a Maintenance Management Model (MMM) Into an Asset Management Process

2022 ◽  
pp. 1-29
Author(s):  
Carlos A. Parra ◽  
Adolfo Crespo Márquez ◽  
Vicente González-Prida ◽  
Antonio Sola Rosique ◽  
Juan F. Gómez ◽  
...  
Keyword(s):  
Life Cycle ◽  
Continuous Improvement ◽  
Asset Management ◽  
Maintenance Management ◽  
Management Model ◽  
Management Process ◽  
Planning And Scheduling ◽  
The Cost ◽  
And Control ◽  
The Relationship

The chapter explains in detail the maintenance management model (MMM) taken as a reference for the development of the book. The chapter is based on the eight phases of the MMM. The first three blocks determine the effectiveness of the management; the following blocks assure the same efficiency and continuous improvement in the following way: Blocks 4 and 5 include actions for the planning and scheduling of maintenance, including, of course, the capacity of planning of department of maintenance. Blocks 6 and 7 are dedicated to the evaluation and control of the maintenance and the cost of assets throughout their life cycle. This chapter of introduction briefly summarizes the process and the reference frame necessary for the implementation of the MMM. This chapter also presents the relationship between the eight phases of the maintenance management model proposed and the general requirements of the asset management standard ISO 55000 to show how the gradual implementation of the MMM largely covers the requirements of the standard ISO 55000.

scholarly journals Marketing for the project: project marketing by the contractor

2019 ◽  
Vol 12 (1) ◽  
pp. 211-227 ◽  
Author(s):  
John Rodney Turner ◽  
Laurence Lecoeuvre ◽  
Shankar Sankaran ◽  
Michael Er
Keyword(s):  
Life Cycle ◽  
Project Managers ◽  
Marketing Theory ◽  
Marketing Activity ◽  
Content Type ◽  
Sustainable Performance ◽  
New Business ◽  
Marketing Activities ◽  
Executive Managers ◽  
Project Contract

Purpose The purpose of this paper is to identify the marketing practices adopted by contractors in project-based industries to win new business and maintain relationships with existing clients. Design/methodology/approach The authors interviewed eight such contractors, and used activity theory as a lens to analyze the results. The authors investigated project marketing activities at four stages of the project contract life cycle, and against four enablers of collaboration. Findings The authors have identified that the service-dominant logic pervades project marketing. Through the project contract life cycle the marketing activity starts with a strategic focus, becomes tactical, then operational and returns to strategic. Project marketing involves executive managers, marketing, client or account managers and project managers. Project managers have a key responsibility for project marketing. The four enablers of collaboration, relationships, communication, going-with and trust, support each other and the entire project marketing activity. Research limitations/implications As a contribution to theory, the authors have identified the practices adopted by contractors in project-based industries to market their competencies to clients to win new work and maintain relationships with existing clients. The authors have identified practices throughout the contract life cycle, and practices to develop collaboration. The next step will be to explain these practices in terms of traditional marketing theory. Practical implications The results provide guidelines to contractors in project-based industries who wish to improve their marketing activity to achieve sustainable performance. Industry may also find it useful to train or coach their project managers to be conscious of their marketing role. Originality/value Previous work has been conceptual in nature and has speculated on the nature of the project marketing performed by contractors to win new projects, and set it against marketing done by the project. This research has empirically investigated the actual marketing practices adopted by project contracting organizations, shown how it varies through the project life cycle and shown how responsibility passes from senior management to the account team and then to project managers. It has also investigated the application of the four enablers of collaboration: relationships, communication, going-with and trust.

From Norm Contestation to Norm Implementation: Recursivity and the Responsibility to Protect

2018 ◽  
Vol 24 (3) ◽  
pp. 391-409 ◽  
Author(s):  
Cecilia Jacob
Keyword(s):  
Life Cycle ◽  
International Relations ◽  
Dynamic Process ◽  
Nonlinear Dynamic ◽  
Second Generation ◽  
Sociological Theory ◽  
National Level ◽  
Responsibility To Protect ◽  
Institutional Processes ◽  
Hard Law

Abstract This article contributes to the burgeoning norms literature in international relations that conceptualizes the norm life cycle as a nonlinear dynamic process that is open to contestation and change of “meanings in use.” There are limitations to this second generation of norms theory, however, most crucially in the identification of agency and process through which dialogue occurs and change is enacted. This article claims that to conceptualize the move from norm contestation as dialogic process to norm implementation as a process that weaves norms into the fabric of institutions in their day-to-day politics and routine practices, there is a need to bring IR norms theory into a fruitful engagement with sociological theory on lawmaking. Sociolegal approaches account for institutional processes that move toward the firming up of norms even if hard law status is not the formal objective. This article applies a sociolegal framework of the recursivity of lawmaking to better understand the current diversification of responsibility to protect implementation efforts across the UN and at the national level.

scholarly journals Analysis of Vulnerabilities of Key Management Systems in Distributed Ledger Using the Example of the IBM Blockchain

2021 ◽  
pp. 61-70
Author(s):  
Alexander Plotkin ◽  
◽  
Sergey Kesel ◽  
Maxim Repin ◽  
Nikolay Fedorov ◽  
...  
Keyword(s):  
Information Technology ◽  
Life Cycle ◽  
Key Management ◽  
Business Processes ◽  
Management Systems ◽  
Management Process ◽  
Distributed Ledger ◽  
Registry System ◽  
Cryptographic Keys ◽  
Cryptographic Key

Abstract. Today, one of the most discussed topics in the field of information technology is distributed registry systems. They attract investors and developers with their functionality. Distributed ledger systems are being introduced into business processes in many areas of human activity, which makes their contribution to development irreplaceable. One of the most vulnerable parts of such systems is the process of managing cryptographic keys, an attack on which can destroy the entire security of the distributed registry system. The aim of the research is to identify possible threats to the process of managing cryptographic keys, on the basis of which recommendations and standards for managing cryptographic keys in distributed ledger systems will be developed. Research methods: to achieve this goal, the structure of the life cycle of cryptographic keys was considered, an analysis of possible vulnerabilities in the process of managing cryptographic keys at each stage of the life cycle of a cryptographic key was carried out. In addition, the distributed ledger system was analyzed in the context of the identified vulnerabilities of the key management process using the example of the IBM blockchain and the possibility of outsourcing cryptographic key management systems was considered. Result: a set of possible threats to the process of managing cryptographic keys was proposed, the necessity of assessing the security of the key management system before deciding on the introduction of these systems into distributed registries was proposed, conclusions were drawn about the need to develop recommendations and standards for the process of managing cryptographic keys for such systems, as well as the possibility applicability of the recommendations for assessing the security of the implementation of outsourcing of cryptographic key management systems in distributed ledgers.

scholarly journals Board-Level Codetermination in Germany - The Importance and Economic Impact of Fiduciary Duties

2021 ◽  
Author(s):  
Dieter Sadowski ◽  
Keyword(s):  
Objective Function ◽  
A Priori ◽  
Experimental Studies ◽  
Theory Of The Firm ◽  
Supervisory Board ◽  
Well Being ◽  
Legal Regulation ◽  
Shareholder Wealth ◽  
Supervisory Boards ◽  
Quasi Experimental

The empirical accounts of the costs and benefits of quasi-parity codetermined supervisory boards, a very special German institution, have long been inconclusive. A valid economic analysis of a particular legal regulation must take the legal specificities seriously, otherwise it will be easily lost in economic fictions of functional equivalence. At its core the corporate actor “supervisory board” has no a priori objective function to be maximised – the corner stone of the theory of the firm – but its objective function will only be brought about a posteriori – should negotiations result in an agreement (E. Fraenkel). With this understanding,the paper presents six recent quasi-experimental studies on the economic (dis) advantageousness of the German codetermination laws that try to follow the rules of causal inference despite the lack of random variation. By and large they refute the hold-up model of codetermination by showing positive or nonnegative effects even on shareholder wealth – and a far-reaching improvement of the well-being of the core workforce. In conclusion, indications are offered that the shareholder primacy movement has only weakened, but not dissolved the “Deutschland AG”.

scholarly journals Corporate Sociopolitical Activism and Firm Value

2020 ◽  
Vol 84 (5) ◽  
pp. 1-21 ◽  
Author(s):  
Yashoda Bhagwat ◽  
Nooshin L. Warren ◽  
Joshua T. Beck ◽  
George F. Watson
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Firm Value ◽  
Public Support ◽  
Shareholder Wealth ◽  
Theory And Practice ◽  
Marketing Theory ◽  
Stakeholder Relationships ◽  
Corporate Social ◽  
Sociopolitical Activism

Stakeholders have long pressured firms to provide societal benefits in addition to generating shareholder wealth. Such benefits have traditionally come in the form of corporate social responsibility. However, many stakeholders now expect firms to demonstrate their values by expressing public support for or opposition to one side of a partisan sociopolitical issue, a phenomenon the authors call “corporate sociopolitical activism” (CSA). Such activities differ from commonly favored corporate social responsibility and have the potential to both strengthen and sever stakeholder relationships, thus making their impact on firm value uncertain. Using signaling and screening theories, the authors analyze 293 CSA events initiated by 149 firms across 39 industries, and find that, on average, CSA elicits an adverse reaction from investors. Investors evaluate CSA as a signal of a firm’s allocation of resources away from profit-oriented objectives and toward a risky activity with uncertain outcomes. The authors further identify two sets of moderators: (1) CSA’s deviation from key stakeholders’ values and brand image and (2) characteristics of CSA’s resource implementation, which affect investor and customer responses. The findings provide new and important implications for marketing theory and practice.

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