Gazing at the Gazers: An Investigation of Travel Advertisement Modality Interference

2021 ◽  
pp. 004728752110026
Author(s):  
Tong Zhao ◽  
IpKin Anthony Wong ◽  
Pan Tong ◽  
Nao Li ◽  
Xiling Xiong
Keyword(s):  
Eye Tracking ◽  
Dwell Time ◽  
Spatial Location ◽  
Resource Theory ◽  
Spatial Displacement ◽  
Tourist Destination ◽  
Attentional Resources ◽  
Tracking Technique ◽  
Multiple Resource Theory ◽  
Multiple Resource

Tourists are often exposed to imagery of a destination through advertisement modalities such as texts and pictures before they visit the place. This research used an eye-tracking technique to examine the effect of spatial and modality configurations on tourist destination advertisement attention and travel intention. Drawing on multiple resource theory and based on two 4 (spatial displacement) × 3 (modality) experiments, results reveal that spatial location and modality have an impact on tourist attention with respect to their dwell time and fixation counts, which lead to greater propensity to visit a place. In addition, tourists paid more attention to advertisements that occupy congruent attentional resources than to those using interference resources.

Time Sharing and Multiple Resource Theory

2019 ◽  
pp. 129-143
Author(s):  
Christopher D. Wickens ◽  
Jason S. McCarley
Keyword(s):  
Resource Theory ◽  
Time Sharing ◽  
Multiple Resource Theory ◽  
Multiple Resource

Changes in Performance in Workload with Training

1986 ◽  
Vol 30 (11) ◽  
pp. 1128-1132 ◽  
Author(s):  
Walter Schneider ◽  
Mark Detweiler
Keyword(s):  
High Performance ◽  
Marginal Utility ◽  
Resource Theory ◽  
Time Line ◽  
Performance Skills ◽  
Multiple Resource Theory ◽  
Multiple Resource ◽  
And Training ◽  
Accuracy Speed ◽  
Line Analysis

The effects of practice on accuracy, speed, and resource load are briefly discussed. Procedures for measuring resource load and training of high performance skills are illustrated. Analysis of task consistency and procedures for establishing the marginal utility of various training options are described. The alternatives of time-line analysis, subjective measures and multiple resource theory are commented on.

A prediction model of multiple resource theory for dual task walking

2021 ◽  
pp. 1-24
Author(s):  
Eda Cinar ◽  
Shikha Saxena ◽  
Bradford J. McFadyen ◽  
Anouk Lamontagne ◽  
Isabelle Gagnon
Keyword(s):  
Prediction Model ◽  
Dual Task ◽  
Resource Theory ◽  
Multiple Resource Theory ◽  
Multiple Resource

An Empirical Validation of Subjective Workload Ratings

1996 ◽  
Vol 40 (2) ◽  
pp. 91-95 ◽  
Author(s):  
Anthony J. Aretz ◽  
Chris Johannsen ◽  
Keith Ober
Keyword(s):  
Task Characteristics ◽  
Resource Theory ◽  
Independent Variables ◽  
Flight Experience ◽  
Subjective Workload ◽  
Correlational Design ◽  
Concurrent Tasks ◽  
Multiple Resource Theory ◽  
Nasa Tlx ◽  
Multiple Resource

A correlational design was used to regress NASA TLX subjective workload ratings onto several potential independent variables (i.e., the number of concurrent tasks, task combination, task resource demands, and flight experience) to determine task characteristics that influence pilot subjective workload ratings. A part task simulator was used to present up to six concurrent tasks, in different combinations, to 27 cadets at the USAF Academy. The results indicated the number of concurrent tasks had the largest impact on subjective workload ratings. In terms of multiple resource theory, spatial, verbal, and visual demands (in that order) contributed the most variance. The implication for theoreticians and designers is that the number of concurrent tasks, mental resource demands, and time constraints seem to be key contributors to subjective workload ratings.

Multiple Resource Theory I

1994 ◽  
Vol 21 (2) ◽  
pp. 177-207 ◽  
Author(s):  
MICHAEL D. BASIL
Keyword(s):  
Resource Theory ◽  
Multiple Resource Theory ◽  
Multiple Resource
Sign in / Sign up

Export Citation Format

Share Document