On the Meaning of Leisure: An Investigation of Some Determinants of the Subjective Experience. Lynette S. Unger and Jerome B. Kernan. Journal of Consumer Research, vol. 9, no. 4, March 1983, pp. 381-392. Journal of Consumer Research, 250 South Wacker Drive, Chicago, Illinois 60606. $12

The ability to automatically assess emotional responses via contact-free video recording taps into a rapidly growing market aimed at predicting consumer choices. If consumer attention and engagement are measurable in a reliable and accessible manner, relevant marketing decisions could be informed by objective data. Although significant advances have been made in automatic affect recognition, several practical and theoretical issues remain largely unresolved. These concern the lack of cross-system validation, a historical emphasis of posed over spontaneous expressions, as well as more fundamental issues regarding the weak association between subjective experience and facial expressions. To address these limitations, the present paper argues that extant commercial and free facial expression classifiers should be rigorously validated in cross-system research. Furthermore, academics and practitioners must better leverage fine-grained emotional response dynamics, with stronger emphasis on understanding naturally occurring spontaneous expressions. We posit that applied consumer research might be better situated to examine facial behavior in socio-emotional contexts rather than decontextualized, laboratory studies, and highlight how AHAA can be successfully employed in this context. Also, facial activity should be considered less as a single outcome variable, and more as promising input for two-step machine learning in combination with other (multimodal) features. We illustrate this point in a case study using facial activity as input features to predict crying behavior in response to sad movies. Implications of this approach and potential obstacles that need to be overcome are discussed within the context of consumer research.

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Processing fluency scale development for consumer research

International Journal of Market Research ◽

10.1177/1470785319877137 ◽

2019 ◽

pp. 147078531987713 ◽

Cited By ~ 1

Author(s):

Alena Kostyk ◽

James M. Leonhardt ◽

Mihai Niculescu

Keyword(s):

Consumer Research ◽

Discriminant Validity ◽

Subjective Experience ◽

Processing Fluency ◽

Psychological State ◽

Convergent And Discriminant Validity ◽

Long Time ◽

Processing Information ◽

Strongly Agree ◽

Nomological Validity

Processing fluency or the subjective experience of ease that consumers can experience when processing information is a prominent construct in consumer research. Despite its prevalence, however, its measurement has been inconsistent. The present research addresses this methodological gap in literature by developing and testing a scale for assessing the subjective experience of processing fluency. This scale demonstrates strong evidence of convergent and discriminant validity, reliability, and nomological validity across different processing fluency manipulations and marketing contexts. Use of this scale will allow marketing practitioners and academicians to consistently measure a psychological state that is known to have ubiquitous effects on downstream consumer outcomes including trust, attitude, and choice. Researchers can administer this four-item scale by having participants indicate their agreement (1 = strongly disagree, 7 = strongly agree) on whether a given marketing communication (e.g., ad copy) is (a) difficult to process, (b) difficult to read, (c) takes a long time to process, and (d) difficult to understand.

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How do memory modules differentially contribute to familiarity and recollection?

Behavioral and Brain Sciences ◽

10.1017/s0140525x19001833 ◽

2019 ◽

Vol 42 ◽

Author(s):

Olya Hakobyan ◽

Sen Cheng

Keyword(s):

Recognition Memory ◽

Experimental Evidence ◽

Subjective Experience ◽

Target Article ◽

Memory Modules ◽

Familiarity And Recollection ◽

Memory Contents

Abstract We fully support dissociating the subjective experience from the memory contents in recognition memory, as Bastin et al. posit in the target article. However, having two generic memory modules with qualitatively different functions is not mandatory and is in fact inconsistent with experimental evidence. We propose that quantitative differences in the properties of the memory modules can account for the apparent dissociation of recollection and familiarity along anatomical lines.

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Clinical Update: Pain and Suffering

Guides Newsletter ◽

10.1001/amaguidesnewsletters.2003.janfeb02 ◽

2003 ◽

Vol 8 (1) ◽

pp. 5-5

Author(s):

Sheila Wendler

Keyword(s):

Subjective Experience ◽

Personal Injury ◽

Treatment Interventions ◽

Medical Expenses ◽

Affective Component ◽

Pain Behaviors ◽

The Social ◽

Patient’S Experience ◽

Pain And Suffering ◽

And Training

Abstract Attorneys use the term pain and suffering to indicate the subjective, intangible effects of an individual's injury, and plaintiffs may seek compensation for “pain and suffering” as part of a personal injury case although it is not usually an element of a workers’ compensation case. The AMA Guides to the Evaluation of Permanent Impairment (AMA Guides), Fifth Edition, provides guidance for rating pain qualitatively or quantitatively in certain cases, but, because of the subjectivity and privateness of the patient's experience, the AMA Guides offers no quantitative approach to assessing “pain and suffering.” The AMA Guides also cautions that confounders of pain behaviors and perception of pain include beliefs, expectations, rewards, attention, and training. “Pain and suffering” is challenging for all parties to value, particularly in terms of financial damages, and using an individual's medical expenses as an indicator of “pain and suffering” simply encourages excessive diagnostic and treatment interventions. The affective component, ie, the uniqueness of this subjective experience, makes it difficult for others, including evaluators, to grasp its meaning. Experienced evaluators recognize that a myriad of factors play a role in the experience of suffering associated with pain, including its intensity and location, the individual's ability to conceptualize pain, the meaning ascribed to pain, the accompanying injury or illness, and the social understanding of suffering.

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The Role of Distress Disclosure Tendencies in the Experience and Expression of Laboratory-Induced Sadness

Journal of Individual Differences ◽

10.1027/1614-0001/a000222 ◽

2017 ◽

Vol 38 (1) ◽

pp. 55-62 ◽

Cited By ~ 1

Author(s):

Jeffrey H. Kahn ◽

Daniel W. Cox ◽

A. Myfanwy Bakker ◽

Julia I. O’Loughlin ◽

Agnieszka M. Kotlarczyk

Keyword(s):

Individual Differences ◽

Emotional Reactivity ◽

Subjective Experience ◽

Negative Emotion ◽

Theoretical Models ◽

Laboratory Research ◽

Emotion Words ◽

Distress Disclosure ◽

Computerized Text Analysis

Abstract. The benefits of talking with others about unpleasant emotions have been thoroughly investigated, but individual differences in distress disclosure tendencies have not been adequately integrated within theoretical models of emotion. The purpose of this laboratory research was to determine whether distress disclosure tendencies stem from differences in emotional reactivity or differences in emotion regulation. After completing measures of distress disclosure tendencies, social desirability, and positive and negative affect, 84 participants (74% women) were video recorded while viewing a sadness-inducing film clip. Participants completed post-film measures of affect and were then interviewed about their reactions to the film; these interviews were audio recorded for later coding and computerized text analysis. Distress disclosure tendencies were not predictive of the subjective experience of emotion, but they were positively related to facial expressions of sadness and happiness. Distress disclosure tendencies also predicted judges’ ratings of the verbal disclosure of emotion during the interview, but self-reported disclosure and use of positive and negative emotion words were not associated with distress disclosure tendencies. The authors present implications of this research for integrating individual differences in distress disclosure with models of emotion.

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