THE ORIGINS OF INDIVIDUAL MEDIA-SYSTEM DEPENDENCY

1985 ◽  
Vol 12 (4) ◽  
pp. 485-510 ◽  
Author(s):  
S. J. BALL-ROKEACH
Keyword(s):  
Media System ◽  
Media System Dependency

Dependency Relations and Newspaper Readership

1993 ◽  
Vol 70 (3) ◽  
pp. 602-614 ◽  
Author(s):  
William E. Loges ◽  
Sandra J. Ball-Rokeach
Keyword(s):  
Regression Analysis ◽  
Demographic Variables ◽  
Male And Female ◽  
Demographic Profiles ◽  
Media System ◽  
Media System Dependency ◽  
Dependency Relations ◽  
Variance Explained

Newspaper readership often has been studied with the aim of developing demographic profiles of readers. This paper considers the goals readers are pursuing and the importance of media system dependency relations in explaining the amount of time spent reading newspapers. In a regression analysis, we find that dependency relations for social and self understanding explain a considerable amount of variance in readership beyond the variance explained by demographic variables. Differences in the dependency relations between more and less affluent readers, as well as between male and female readers, are noted as well.

Theorizing Dependency Relations in Small Media

2020 ◽  
Vol 30 (4) ◽  
pp. 370-387
Author(s):  
Brian Semujju
Keyword(s):  
Field Data ◽  
Global South ◽  
Media Theory ◽  
Dependency Theory ◽  
The South ◽  
Community Media ◽  
Media System ◽  
Media System Dependency ◽  
Western Intellectual ◽  
The Individual

Abstract The paper questions the pervasive western intellectual universalism which disregards Global South imaginations for generalized approaches. Using field data from Uganda about Community Audio Towers (CATs), the western-generated community media theory is interrogated, accentuating its failure to account for the intricate relationship between the individual, society, and small media. To cover the gap, the Small Media System Dependency theory is herein introduced as a geocultural response to lack of theory from the South.

Understanding the facilitators and inhibitors of individuals’ social network site usage

2017 ◽  
Vol 41 (1) ◽  
pp. 85-101 ◽  
Author(s):  
Hsin-Yi Huang ◽  
Po-Lin Chen ◽  
Yu-Chen Kuo
Keyword(s):  
Social Network ◽  
Social Presence ◽  
Theoretical Perspective ◽  
Network Services ◽  
Research Model ◽  
Continuance Intention ◽  
Content Type ◽  
Privacy Concerns ◽  
Media System ◽  
Media System Dependency

Purpose Focusing on social network services (SNS), the purpose of this paper is to propose a research model to investigate individuals’ SNS usage facilitators and inhibitors from the perspective of individuals’ media system dependency (MSD) and privacy concerns. Design/methodology/approach The research model will be tested with data collected from online users of Facebook. The survey yielded a total of 403 responses for the data analysis which was conducted by measurement and structural models. Findings The findings indicate that SNSs members strive for understanding, orientation, and play dependencies which facilitate their satisfaction and social presence, and subsequently fosters their continuance intention toward the SNS. In addition, the members’ privacy concerns decrease satisfaction and social presence online. Originality/value First, this study has contributed to the authors’ understanding of an individual’s SNS facilitators and inhibitors from the theoretical perspective (i.e. MSD theory and privacy concerns). Second, satisfaction is a strong antecedent of continuance intention and would dilute the effect of social presence on an individual’s SNS continuance intention.

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