Theorizing Dependency Relations in Small Media

2020 ◽  
Vol 30 (4) ◽  
pp. 370-387
Author(s):  
Brian Semujju
Keyword(s):  
Field Data ◽  
Global South ◽  
Media Theory ◽  
Dependency Theory ◽  
The South ◽  
Community Media ◽  
Media System ◽  
Media System Dependency ◽  
Western Intellectual ◽  
The Individual

Abstract The paper questions the pervasive western intellectual universalism which disregards Global South imaginations for generalized approaches. Using field data from Uganda about Community Audio Towers (CATs), the western-generated community media theory is interrogated, accentuating its failure to account for the intricate relationship between the individual, society, and small media. To cover the gap, the Small Media System Dependency theory is herein introduced as a geocultural response to lack of theory from the South.

Measuring Internet Dependency

2007 ◽  
pp. 126-135 ◽  
Author(s):  
J. Melton ◽  
L. Reynolds
Keyword(s):  
Information Age ◽  
The Internet ◽  
Information Communication ◽  
Dependency Theory ◽  
Media Dependency ◽  
Media System ◽  
New Concepts ◽  
Media System Dependency ◽  
The Media ◽  
Internet Dependency

Internet dependency measures need to be refined from the previous measurements with regard to media dependency in order to more fully understand relations with the Internet and how the population uses the Internet to facilitate adaptation into a constantly changing culture. The bases for this study will be media system dependency theory, however, there are new concepts that need to be refined in order to build a greater understanding of how dependencies vary with types of media. The application included in this chapter tries to identify how users of the Internet learn information about culture and, therefore, facilitate their adaptation into the information age. With regard to Internet dependency, findings show that Internet goals, unlike those posited in the media system dependency literature (namely, understanding, orientation, and play) were better identified as goals related to Information, Communication, Entertainment, and News.

VALUE-FRAMING ABORTION IN THE UNITED STATES: AN APPLICATION OF MEDIA SYSTEM DEPENDENCY THEORY

1990 ◽  
Vol 2 (3) ◽  
pp. 249-273 ◽  
Author(s):  
S. J. Ball-Rokeach ◽  
Gerard J. Power ◽  
K. Kendall Guthrie ◽  
H. Ross Waring
Keyword(s):  
United States ◽  
The United States ◽  
Dependency Theory ◽  
Media System ◽  
Media System Dependency ◽  
Value Framing

Internalized Orientalism: Toward a Postcolonial Media Theory and De-Westernizing Communication Research from the Global South

2020 ◽  
Vol 30 (4) ◽  
pp. 407-428
Author(s):  
Anas M Alahmed
Keyword(s):  
Knowledge Production ◽  
Communication Theory ◽  
Global South ◽  
Media Theory ◽  
Media Representations ◽  
Power Relationships ◽  
Communication Research ◽  
The South ◽  
Civil State ◽  
Egyptian Revolution

Abstract This article applies the concept of internalized orientalism to explain how news representations reflect the power struggles and power relationships within postcolonial nations of the global South through Orientalist discourses. Introducing the concept of internalized orientalism to postcolonial media studies has the potential to de-westernize communication research by depicting the interplays of representations within the South. In this article, I analyze internalized orientalism as a communication theory by studying media representations of the Egyptian revolution in terms of four themes: (a) inability of southern people to rule themselves, (b) religious versus civil state, (c) social conflicts and the patriarchal state, and (d) dehumanization of people and reducing human agency. I argue that internalized orientalism demonstrates how media representations reflect a Western production of knowledge of the global South in the global South, working toward reproducing neocolonial power. At the same time, I argue, internalized orientalism offers a lens for understanding the politics of representations and knowledge production from the South.

SNS dependency and interpersonal storytelling: An extension of media system dependency theory

2016 ◽  
Vol 19 (9) ◽  
pp. 1458-1475 ◽  
Author(s):  
Yong-Chan Kim ◽  
Joo-Young Jung
Keyword(s):  
Computer Assisted ◽  
Direct Effects ◽  
Factor Analyses ◽  
Dependency Theory ◽  
Social Networking Service ◽  
Confirmatory Factor Analyses ◽  
Media System ◽  
Media System Dependency ◽  
Confirmatory Factor ◽  
Communication Infrastructure Theory

The purposes of the current study are (1) to conceptualize and test a social networking service (SNS) dependency measure and (2) to propose and test a general model of the effect of SNS dependency on online and offline interpersonal storytelling. This study is theoretically guided by media system dependency theory and communication infrastructure theory. Computer-assisted personal interviews (CAPI) were conducted with 477 SNS users aged 19–59 in Seoul in October of 2012. Confirmatory factor analyses results showed that our SNS dependency measure was valid and reliable. The results also confirmed that SNS dependency had direct effects on individual users’ levels of engagement with interactive activities on SNSs and indirect effects on offline interpersonal storytelling.

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