Evaluation of the “Lose Your Excuse” Public Service Advertising Campaign for Tweens to Save Energy

Evaluation Review ◽

10.1177/0193841x11428489 ◽

2011 ◽

Vol 35 (5) ◽

pp. 455-489 ◽

Author(s):

Jane T. Bertrand ◽

Patty Goldman ◽

Natalia Zhivan ◽

Yaw Agyeman ◽

Erin Barber

Keyword(s):

Public Service ◽

Advertising Campaign ◽

Public Service Advertising ◽

Save Energy ◽

Service Advertising

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A study on the characteristics of PSA(public service advertising) campaign for the spread of green growth as a policy agenda - Focusing on diffusion of innovation theory and public affairs dimension -

Public Policy Review ◽

10.17327/ippa.2012.26.1.001 ◽

2012 ◽

Vol 26 (1) ◽

pp. 5-33 ◽

Author(s):

이종혁 ◽

황성욱

Keyword(s):

Diffusion Of Innovation ◽

Public Service ◽

Public Affairs ◽

Policy Agenda ◽

Green Growth ◽

Innovation Theory ◽

Diffusion Of Innovation Theory ◽

Advertising Campaign ◽

Public Service Advertising ◽

Service Advertising

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Energy efficiency public service advertising campaign

10.2172/1184799 ◽

2015 ◽

Author(s):

Amanda Gibson-Grant

Keyword(s):

Energy Efficiency ◽

Public Service ◽

Advertising Campaign ◽

Public Service Advertising ◽

Service Advertising

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Math Is Power public service advertising campaign. Final report, March 1994--October 1996

10.2172/532521 ◽

1997 ◽

Author(s):

Keyword(s):

Public Service ◽

Final Report ◽

Advertising Campaign ◽

Public Service Advertising ◽

Service Advertising

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Felons in Possession: Examining the Impact of a Public Service Advertising Campaign and Sentence Enhancements

Justice Research and Policy ◽

10.3818/jrp.6.2.2004.25 ◽

2004 ◽

Vol 6 (2) ◽

pp. 25-44 ◽

Author(s):

Alexander M. Holsinger ◽

Kenneth J. Novak

Keyword(s):

Public Service ◽

Advertising Campaign ◽

Public Service Advertising ◽

Service Advertising

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Effect on the Public Service Advertising Campaign with the Rebellious Personality and Message Framing. (Focused The Psychological Reactance Theory and Prospect Theory)

Journal of Public Relations ◽

10.15814/jpr.2015.19.1.85 ◽

2015 ◽

Vol 19 (1) ◽

pp. 85-121 ◽

Author(s):

김현숙

Keyword(s):

Prospect Theory ◽

Public Service ◽

Message Framing ◽

Psychological Reactance ◽

Advertising Campaign ◽

Reactance Theory ◽

Public Service Advertising ◽

Psychological Reactance Theory ◽

Service Advertising

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A Study of the Content Structure and Stylistic Characteristics of Public Service Advertising Language - Focusing on TV and Print Advertisements from 2010 to 2019 -

Korean Language and Literature in International Context ◽

10.31147/iall.85.4 ◽

2020 ◽

Vol 85 ◽

pp. 97-119

Author(s):

Hye-won Ko

Keyword(s):

Public Service ◽

Content Structure ◽

Print Advertisements ◽

Public Service Advertising ◽

Advertising Language ◽

Service Advertising

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The Message Appealing Methods of Japanese Public Service Advertising

Journal of Korea Design Forum ◽

10.21326/ksdt.2009..24.027 ◽

2009 ◽

Vol null (24) ◽

pp. 295-304 ◽

Author(s):

Insik Shin

Keyword(s):

Public Service ◽

Public Service Advertising ◽

Service Advertising

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Applying regulatory fit theory and cultural values orientation to predict effectiveness of public service advertising appeals

International Review on Public and Nonprofit Marketing ◽

10.1007/s12208-021-00291-6 ◽

2021 ◽

Author(s):

Kara Chan ◽

Jingyuan Shi ◽

Luisa Agante ◽

Suzanna J. Opree ◽

Thanaseelen Rajasakran

Keyword(s):

Cultural Values ◽

Public Service ◽

Regulatory Fit ◽

Advertising Appeals ◽

Public Service Advertising ◽

Regulatory Fit Theory ◽

Values Orientation ◽

Service Advertising

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How Public Service Advertising Works

Journal of Advertising Research ◽

10.2501/s0021849908080604 ◽

2008 ◽

Vol 48 (4) ◽

pp. 591-592

Author(s):

Ruth Wooden

Keyword(s):

Public Service ◽

Public Service Advertising ◽

Service Advertising

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Politics in Public Service Advertising on Television.

Political Science Quarterly ◽

10.2307/2148508 ◽

1977 ◽

Vol 92 (3) ◽

pp. 529

Author(s):

Doris A. Graber ◽

David L. Paletz ◽

Roberta E. Pearson ◽

Donald L. Willis

Keyword(s):

Public Service ◽

Public Service Advertising ◽

Service Advertising

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