Applying regulatory fit theory and cultural values orientation to predict effectiveness of public service advertising appeals

2021 ◽  
Author(s):  
Kara Chan ◽  
Jingyuan Shi ◽  
Luisa Agante ◽  
Suzanna J. Opree ◽  
Thanaseelen Rajasakran
Keyword(s):  
Cultural Values ◽  
Public Service ◽  
Regulatory Fit ◽  
Advertising Appeals ◽  
Public Service Advertising ◽  
Regulatory Fit Theory ◽  
Values Orientation ◽  
Service Advertising

Politics in Public Service Advertising on Television.

1977 ◽  
Vol 92 (3) ◽  
pp. 529
Author(s):  
Doris A. Graber ◽  
David L. Paletz ◽  
Roberta E. Pearson ◽  
Donald L. Willis
Keyword(s):  
Public Service ◽  
Public Service Advertising ◽  
Service Advertising

scholarly journals Semiotic Analysis of a Public Service Advertising I compost food waste

Nirmana ◽  
2021 ◽  
Vol 19 (2) ◽  
pp. 90-97
Author(s):  
Muhammad Rudi Kurniawan ◽  
Sahrul N ◽  
Syafwandi Syafwandi
Keyword(s):  
Environmental Economic ◽  
Food Waste ◽  
Public Service ◽  
Social Aspects ◽  
Semiotic Analysis ◽  
Public Service Advertising ◽  
Design Innovation ◽  
Service Advertising ◽  
Insight Into

Most of the current researches on analyzing public service advertisings (PSA) about food waste into compost is concentrated on the interconnection between environmental, economic, and social aspects. This study has considered the semiotic analysis of the selected PSA through Barthes’ The Five Codes theory. Using the semiotic framework, the paper explains the messages of the PSA “I Compost Food Waste” and describes how this advertising provides insight into design innovation. The findings have shown that the PSA combined with the semiotics is capable of raising people’s awareness about food waste into compost.

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