diffusion of innovation theory
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Author(s):  
Eli Sumarliah ◽  
Tieke Li ◽  
Bailin Wang ◽  
Fauziyah Fauziyah ◽  
Indriya Indriya

Incorporating blockchain into Halal traceability systems is developing in nature; the research aspires to examine the participation intent in blockchain-empowered Halal fashion traceability (BHFT) system via a joint framework that includes diffusion of innovation theory, institutional theory, and Halal-oriented approach. The study uses a simple random sampling method to collect the data from 165 Indonesian Halal fashion manufacturing companies. PLS-SEM is employed to examine the conceptual framework. Findings show that Halal-oriented approach significantly affects institutional pressures, while institutional pressures significantly affects perceived desirability, and perceived desirability significantly affects the participation intent. The companies operating an inclusive Halal-oriented approach will be more aware of the institutional pressures that expect them to partake in a BHFT. The paper enhances the existing literature in Halal supply chains, blockchain, operation management, and information systems via a cohesive framework and empirical insight.


Author(s):  
Feixue Mei ◽  

This article explores the reasons behind the success of user-generated content (UGC) advertisements on Bilibili, which is one of China’s most significant video-sharing social media sites, with a core focus on East Asian pop culture. Additionally, Madoka Magica is a well-known Japanese animation about magical girls. There are two derivative games based on it. By using diffusion of innovation theory and content analysis method, this article takes UGC advertisements of Madoka Magica’s mobile games as windows to investigate how early adopters (influencers) motivate early majority adopters (their followers) to play the game. Moreover, this paper also addresses three types of bullet chats in this kind of video to further explore followers’ interaction with the influencers and reasons for the success of its marketing method. Bullet chats are a unique way to observe target consumers’ reaction to the advertisements. The author found that word-of-mouth marketing, the right audience and influential people are important factors for the success of UGC advertising. Besides, this marketing strategy is not limited to the marketing of mobile game advertisements, but can also be used for the marketing of other products. However, the prerequisite for this marketing method to be effective is that the advertised product or service has good quality


2021 ◽  
Vol 20 (4) ◽  
pp. 457-477 ◽  
Author(s):  
Heather Riddell ◽  
Christopher Fenner

The advancement of technology has been accompanied by the rise of data breaches and privacy concerns. The integration of artificial intelligence (AI)-based virtual assistants into society has led to smart homes that enable users to complete commands instantly. This project uses the diffusion of innovation theory to explain why consumers adopt the technology. A thematic analysis was conducted on Twitter news stories, and open coding showed a strong negative reaction to the stories, with users concluding that privacy was too essential to purchase a virtual assistant for their home. These findings have implications for the future rate of adoption of AI and virtual assistant technology.


2021 ◽  
Author(s):  
◽  
Ursula Catherina Loots

<p>This research is an attempt to clarify the extraordinary and new concept in public libraries - trust as a form of governance. Public libraries world wide are faced with the dilemma of having to find funding to keep the services they provide for their communities as good, or preferably better, than it has been. Trust as a form of governance is just one possibility facing public libraries in New Zealand today. At the onset of this research it became clear that no literature has been produced or research undertaken on the topic of trusts in public libraries in New Zealand or on the governance of public library trusts. As trust as a form of governance could become an important issue in the restructuring and funding of public libraries in New Zealand as well as in the management changes facing public libraries in New Zealand today, it is important that research be done on the topic and made available to the public library community. As a supporting theoretical framework for planning the research, Everett Rogers' Diffusion of Innovation theory and more specifically, the theory of the innovation process in organisations has been used.</p>


2021 ◽  
Author(s):  
◽  
Ursula Catherina Loots

<p>This research is an attempt to clarify the extraordinary and new concept in public libraries - trust as a form of governance. Public libraries world wide are faced with the dilemma of having to find funding to keep the services they provide for their communities as good, or preferably better, than it has been. Trust as a form of governance is just one possibility facing public libraries in New Zealand today. At the onset of this research it became clear that no literature has been produced or research undertaken on the topic of trusts in public libraries in New Zealand or on the governance of public library trusts. As trust as a form of governance could become an important issue in the restructuring and funding of public libraries in New Zealand as well as in the management changes facing public libraries in New Zealand today, it is important that research be done on the topic and made available to the public library community. As a supporting theoretical framework for planning the research, Everett Rogers' Diffusion of Innovation theory and more specifically, the theory of the innovation process in organisations has been used.</p>


2021 ◽  
Author(s):  
◽  
Julie Paterson

<p>The purpose of this paper is to report the results of a research project designed to investigate how social media is being used by archives to develop connections with family historians. This research used qualitative methodology and utilised Skype and Instant Messaging to conduct semi-structured interviews with participants from six archives. The research uses Rogers’ Diffusion of Innovation theory as a framework. The research found the interviewees were using social media in various combinations to serve different purposes. In the majority of cases these tools were being used to achieve maximum access to the wider online community. The study highlights issues and concerns discussed by participants when using social media. There were limited examples of social media use to make connections with family historians during the study. Nonetheless this paper provides three detailed instances of its use to illustrate how archives can make these connections.</p>


2021 ◽  
Author(s):  
◽  
Julie Paterson

<p>The purpose of this paper is to report the results of a research project designed to investigate how social media is being used by archives to develop connections with family historians. This research used qualitative methodology and utilised Skype and Instant Messaging to conduct semi-structured interviews with participants from six archives. The research uses Rogers’ Diffusion of Innovation theory as a framework. The research found the interviewees were using social media in various combinations to serve different purposes. In the majority of cases these tools were being used to achieve maximum access to the wider online community. The study highlights issues and concerns discussed by participants when using social media. There were limited examples of social media use to make connections with family historians during the study. Nonetheless this paper provides three detailed instances of its use to illustrate how archives can make these connections.</p>


2021 ◽  
Author(s):  
◽  
Magalie Andree Olga Le Gac

<p>The aim of this research is to discover how and why New Zealand Public Libraries use the micro-blogging platform Twitter. This paper uses a qualitative methodology consisting of open-ended interview questions conducted via e-mail. Rogers' Diffusion of Innovation theory is used as the theoretical framework of this research. The analysis demonstrates that participants use Twitter as an alternative communication channel with members of the public who are Twitter users. Library websites as well as library services and programs are promoted on Twitter. Using Twitter enables participants to advocate for their libraries as Web 2.0 champions and is an invaluable professional development tool. The number of interactions and feedback from Twitter users who follow the library is a measure of the successful use of Twitter for participants. This research also reveals what software is being used by participants to maximise their use of Twitter. The results of this research will allow public librarians to gain more knowledge about the micro-blogging software Twitter and how it can be used to assist in the delivery of outcomes and outputs in their public libraries.</p>


2021 ◽  
Author(s):  
◽  
Magalie Andree Olga Le Gac

<p>The aim of this research is to discover how and why New Zealand Public Libraries use the micro-blogging platform Twitter. This paper uses a qualitative methodology consisting of open-ended interview questions conducted via e-mail. Rogers' Diffusion of Innovation theory is used as the theoretical framework of this research. The analysis demonstrates that participants use Twitter as an alternative communication channel with members of the public who are Twitter users. Library websites as well as library services and programs are promoted on Twitter. Using Twitter enables participants to advocate for their libraries as Web 2.0 champions and is an invaluable professional development tool. The number of interactions and feedback from Twitter users who follow the library is a measure of the successful use of Twitter for participants. This research also reveals what software is being used by participants to maximise their use of Twitter. The results of this research will allow public librarians to gain more knowledge about the micro-blogging software Twitter and how it can be used to assist in the delivery of outcomes and outputs in their public libraries.</p>


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