How does freemium strategy affect the demand of the paid premium mobile healthcare service: From an information asymmetry perspective

2017 ◽  
Vol 35 (1) ◽  
pp. 36-50
Author(s):  
Yuanrong Hu
2019 ◽  
Vol 47 (12) ◽  
pp. 1-10
Author(s):  
Yuanrong Hu ◽  
Shengkang Lu ◽  
Zhongming Tang

We explored how donation relates to patient satisfaction with the quality of process and outcome in an online healthcare service. Using a dataset of 496,723 patient consultation records collected from ChunyuDoctor, which is among the largest of the Chinese mobile healthcare applications, we conducted a multiple regression and found that patient satisfaction with both process and outcome jointly influenced their donation. We also found that higher quality satisfaction levels meant paying patients were more likely to donate than were free patients. Our results also showed satisfaction with the quality of the process and the outcome had an equal impact on patient donation for the free patients, but the impact of process quality was greater than that of outcome quality for the paying patients, suggesting the importance of enhancing the quality of the process in an online healthcare service. Implications of the findings are discussed.


2020 ◽  
Vol 54 (5) ◽  
pp. 1291-1307
Author(s):  
Jun Zhao

This paper studies the issue of demand information asymmetry in an elderly healthcare service (EHS) system represented by a two-echelon elderly healthcare service supply chain (EHSSC) comprising an elderly service integrator (ESI) and a service provider (ESP). The goal of the ESI is to decide on how much service capacity is required for placing orders to the ESP, who directly serves the customers. Considering discrete and continuous demand distribution statuses, a centralised model with symmetric demand information and decentralised models with asymmetric demand information are developed to analyse the optimal ordering decisions and discuss the influence of information asymmetry. Furthermore, option contracts are applied to help coordinate the supply chain under asymmetric demand information based on different demand distribution statuses. Optimal option contract menus are designed for the ESP to promote the information sharing. Results show that the option contract can coordinate the EHSSC with asymmetric demand information under both discrete and continuous demand distribution statuses. The exercise price will be higher under lower demand information than that under higher demand information and the transfer payment will be less under lower demand information than that under higher demand information. Moreover, although the ESI has demand information superiority and can make use of opportunistic behaviour to maximise its own profit, the ESP as the leader can design the option contract to incentive the ESI to achieve true information sharing, and even obtain nearly all of the channel profit.


2020 ◽  
Author(s):  
Farnam Mohebi ◽  
Elham Ahmadnezhad ◽  
Mohammad Ali Mansournia ◽  
Reza Majdzadeh ◽  
Iraj Harirchi ◽  
...  

Abstract Background Supplier-induced demand(SID)cause a considerable but preventable economic burden on health systems.SID exists when the supplier changes a patient’s demand for his greater interest because of their asymmetric medical information.The informed patient is expected to resist demand induction;thus,his amount of utilization would be free of induction.In this study,we aimed to examine the impact of the opportunity of SID,information asymmetry,on healthcare utilization.As the nature of the association of interest could be considered to be the same in variety of contexts,we believe our results are generalizable to other countries as well. Methods We compared the individual outpatient and inpatient utilization rates in randomly chosen physicians(medically-informed)and non-physicians(medically-uninformed)with university degree and same living area in the Tehran province,the capital of Iran.Subjects were chosen by simple random selection with replacement from the relevant phone number list.Phone number lists were extracted from the Tehran province phone number list categorized by occupation.We excluded non-physicians with at least one physician in their close family and medical interns and subjects who did not answer the phone call and were unwilling to cooperate.Negative-binomial was used for comparing incidence rates of utilization(Hurdle in inpatient utilization),adjusted for demographic characteristics,insurance coverage,access to healthcare,and health status as healthcare-utilization-altering factors.The data collection tool consisted of 22 questions and was designed based on the list of the services that are prone to be induced by a supplier.The questionnaire was face-validated and content-validated in face to face interviews. Results In 349 physicians and 295 non-physicians,the adjusted outpatient and inpatient-utilization incidence was higher in non-physicians(incidence-rate-ratio: 1.38 and 3.19,respectively),p-value < 0.05.The only variable that correlated significantly with utilization rates was the presence of chronic diseases as the incidence rate of inpatient utilization was in patients with chronic conditions was 2.01 times of the individuals without. Conclusions The higher incidence rate of utilization in non-physicians comparing to physicians suggest SID existence and might be caused by information asymmetry and non-physicians’ vulnerability for SID,especially that utilization-altering factors were considered in the study design and analysis.The findings validate policies to regulate service provision,plan an appropriate payment system,which is mainly fee for service payment in Iran,and increase general population-health information via trusted routes.


Author(s):  
Cheng-Ju Li ◽  
Li Liu ◽  
Shi-Zong Chen ◽  
Chi Chen Wu ◽  
Chun-Huang Huang ◽  
...  

2011 ◽  
Vol 16 (12) ◽  
pp. 59-69
Author(s):  
Da-Hye Shin ◽  
Man-Young Park ◽  
Young-Ho Lee

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