Site-Specific Transportation Demand Management: Case of Seattle’s Transportation Management Program, 1988–2015

Author(s):  
Mairin McKnight-Slottee ◽  
Chang-Hee Christine Bae ◽  
Edward McCormack

A central theme of U.S. transportation planning policies is to reduce single-occupancy vehicle (SOV) trips and promote transit and non-motorized transportation by coordinating land-use planning and transportation demand management (TDM) programs. Cities often implement TDM programs by intervening with new development during the municipal permit review process. Seattle’s Transportation Management Program (TMP) under a joint Director’s Rule (DR) requires a commitment from developers to adopt select strategies from six TDM element categories: program management, physical improvements, bicycle/walking programs, employer-based incentives, transit and car/vanpooling, and parking management. TMP targets new developments and requires some TDM elements, recommends others, and leaves the rest to negotiation. The result is an individualized TMP agreement that is site-specific, reflecting both city policy and developer needs. This case study presents a qualitative analysis of the guiding eight DRs and 41 site-specific TMP agreements in Seattle’s Downtown and South Lake Union (SLU) area since 1988. Overall, a content analysis of TMP documents reveals that the average number of elements adopted in an agreement falls short of requirements set by DRs (34%–61%). Major findings include developer preference toward non-traditional TDM measures such as physical improvement of frontage and urban design features, as well as parking management. High-occupancy vehicle (HOV) elements showed higher adoption rates (59%–63%) over biking/walking programs (< 1%). It is concluded that future TDM policies could benefit if future research includes examining the effectiveness of the range of management options stemming from the real estate trends toward green buildings, tenants’ values in sustainability, and city policy to reduce automobile trips.

Author(s):  
Martha J. Bianco

The Lloyd District is a high-density commercial and residential district located a short distance from downtown Portland, Oregon. To address parking and congestion problems, the city of Portland implemented a Lloyd District Partnership Plan in September 1997. This plan consists of a number of elements aimed at curbing single-occupancy vehicle use for the commute to and from the district. This plan included parking pricing in the form of meters (whereas on-street parking had been free), discounted transit passes, and other transportation demand management strategies. The effects of these strategies on travel and parking behavior were assessed, with an emphasis on the relationship between parking pricing and mode choice. A random sample of 1,000 employees in the Lloyd District was surveyed about their travel and parking behavior before and after the installation of the new meters. Research found that, during the 1 year that had elapsed between the implementation of the Lloyd District transportation management programs and the survey information collected, the drive-alone mode for the trip to work by employees in the Lloyd District had decreased by 7 percent. For the district as a whole, the drive-alone commute share is now about 56 percent. The program strategies that have emerged as the most significant in effecting this decrease are the installation of the meters and the discounted transit pass program.


Author(s):  
Patrick DeCorla-Souza

This paper presents an innovative transportation demand management concept involving congestion pricing synergistically combined with incentivized on-demand ridesharing. An exploratory evaluation of the concept was undertaken using sketch-planning tools developed by the Federal Highway Administration. The analysis suggests that the concept could be financially viable, achieve significant economic benefits, and potentially generate surplus revenues that could be sufficient to address transportation funding gaps.


Author(s):  
Eric N. Schreffler ◽  
Theresa Costa ◽  
Carl B. Moyer

Many transportation planners and those implementing transportation demand management (TDM) programs have been frustrated by the lack of quantitative information on what types of TDM strategies work best and where. This underscores the need for sound evaluation of TDM programs and demonstration projects. However, many evaluations to date have used a variety of methods and assumptions when quantifying the travel and air quality impacts of TDM projects. A study funded under the AB 2766 vehicle registration fee program in southern California resulted in the development of a standardized methodology and then applied the method to 15 TDM demonstration projects. The method differed from most of the self-evaluations in that it discounted vehicle trip reduction to account for those who switched from one high-occupancy vehicle mode to another and for those who accessed the new commute alternative by driving alone to a pickup point; factored out the emission of shuttle and transit vehicles used in providing new service; and used standardized emission factors to determine reductions in reactive organic gases, carbon monoxide, nitrogen oxide, and fine particulate matter. Results of the application of the method to various TDM projects reveal a range of impacts and point to the inaccuracies of self-reported results, particularly in the area of total emission reductions. More standardization of TDM evaluation methods is called for so that a large data base of consistent and reliable information can be assembled across agencies with the goal of generalizing the effectiveness and transferability of various TDM strategies and programs.


Author(s):  
Amy B. Lester ◽  
Philip L. Winters ◽  
Minh Pham

This research was modeled after a consumer market-segmentation technique (SEGMENT) successfully used in Europe, for its usefulness to transportation demand management (TDM) campaigns in the United States. The SEGMENT project examined how consumer market-segmentation techniques can influence travel behavior choices in favor of more energy-sustainable modes of travel. Data were collected from 1,900 individuals in Florida, Oregon, and Virginia. The data contain approximately 200 fields with information about respondents’ demographics and attitudes toward different modes of transportation, such as car, train, bike, and walking. Clustering analysis was applied to divide the sample into segments so that members of the same group share similar travel attitudes. Next, a classification model was built to predict group membership. Dividing the sample into seven segments, three non-driver and four driver, was found to be the most stable and distinctive segmentation. Seventeen questions, referred to as “golden questions,” were found to separate segments most significantly and predict group membership with 84% accuracy. Significant differences in age and household distribution between segments were observed. Mean responses to each question were used to create an attitudinal profile for each group. Major contributions are the validation of an existing segmentation technique for applicability in the United States, which could improve the effectiveness of TDM campaigns on changing travel behavior. Golden questions can be added to existing surveys to gather information about the proportion of individuals that belong to segments in an area. Additionally, limited resources can be better allocated to target those segments most susceptible to behavior change.


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